Exam 7: Measurement and Scaling

A professor wants to determine the male-female ratio in his college. He designs a questionnaire in which a respondent only needs to choose between two choices, male and female. The scale used by the professor is an example of the _____ scale.

Which of the following is True about a semantic differential scale?

A _____ is a hypothetical variable made up of a set of component responses or behaviors that are thought to be related.

Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?

What are the requirements of designing measurement scales?

If there is significant variation among subjects regarding their attitudes toward a given brand, this variance will be reflected most clearly in which of the following measures?

Which of the following statements is True about interval scales?

The more scale points, the lesser the discriminatory power of a scale.

Which of the following statements is True regarding the various scale measurement issues?

A feature is an abstract construct if it can be directly measured using physical characteristics.

Discuss the difference between a concrete variable and an abstract construct.

Which of the following is an example of a leading question?

Only ordinal data can be obtained using rank-order scales.

In a well-designed semantic differential scale, the individual scales should be truly bipolar.

Which of the following is True of an ordinal scale?

Internal consistency is the degree to which the individual questions of a construct are correlated.

A(n) _____ includes two or more different attributes or issues in the same question, but responses allow respondents to comment on only a single issue.

Which of the following statements is True of scale responses?

A researcher wants to measure the temperature (in degree Fahrenheit) inside a grocery store at which the customers feel most comfortable. Suggest a scale that the researcher can use. Why is it not possible to use the ratio scale in this case?

Which of the following is True of measurement?