Question 1

What is the MOST obvious distinction between not-for-profit and for-profit organizations?

Accepted Answer

A)  for-profits have more exact marketing goals 
B)  not-for-profits have a different view of what constitutes the bottom line 
C)  customers of not-for-profits have more control 
D)  not-for-profits market services, not goods 
A)  for-profits have more exact marketing goals 
B)  not-for-profits have a different view of what constitutes the bottom line 
C)  customers of not-for-profits have more control 
D)  not-for-profits market services, not goods

Question 2

Differentiate between transaction-based marketing and relationship marketing.

Accepted Answer

Historically, marketing was viewed as a

Question 3

Explain the concept of marketing.What are some common misconceptions about marketing?

Accepted Answer

Due to the continuous exposure to advert

Question 4

Explain interactive marketing and give an example of different interactive marketing techniques.

Accepted Answer

Interactive marketing refers to buyer-se

Question 5

What statement would suggest that the firm has avoided marketing myopia?

Accepted Answer

A)  We write computer software. 
B)  We make our customers' dreams come true. 
C)  We manufacture high-quality machine tools. 
D)  We handle freight for our customers. 
A)  We write computer software. 
B)  We make our customers' dreams come true. 
C)  We manufacture high-quality machine tools. 
D)  We handle freight for our customers.

Question 6

Westbrook & Co.seeks out products that will appeal to its customers and then uses advertising, personal selling, and sales promotion to match the goods and services with the appropriate customers.This part of the marketing process is described as the facilitating function of marketing.

Accepted Answer

A) True 
 B)False

Question 7

List some factors that have enticed marketers to extend their commerce opportunities internationally.

Accepted Answer

Nations today do not have the ability to

Question 8

Washquik Corporation recalled 200 000 washing machines that were experiencing motor problems.Upon repair of a machine, service technicians were instructed to leave a box of BioClean, a new environmentally friendly detergent offered by a partner company, BioCare.The actions of Washquik show both an ethical and socially responsible approach to servicing customers.

Accepted Answer

A) True 
 B)False

Question 9

You receive a flyer urging you to attend a rally for a local political candidate.You're asked to bring a can of food for the local food bank as the "price of admission." What two types of marketing is this a combination of?

Accepted Answer

A)  event and person marketing 
B)  event and organization marketing 
C)  organization and cause marketing 
D)  cause and person marketing 
A)  event and person marketing 
B)  event and organization marketing 
C)  organization and cause marketing 
D)  cause and person marketing

Question 10

The definition of marketing includes the assumption that the marketing processes will be conducted ethically and will serve the best interests of society, as well as the organization.

Accepted Answer

A) True 
 B)False

Question 11

Marketers are responsible for functions such as identifying customer needs and designing products to meet these needs.Pricing decisions are typically left to finance or accounting departments.

Accepted Answer

A) True 
 B)False

Question 12

What type of marketing do federal and provincial departments of tourism typically engage in?

Accepted Answer

A)  organization marketing 
B)  person marketing 
C)  place marketing 
D)  cause marketing 
A)  organization marketing 
B)  person marketing 
C)  place marketing 
D)  cause marketing

Question 13

The final marketing function includes which of the following?

Accepted Answer

A)  Securing marketing information 
B)  Financing 
C)  Risk-taking 
D)  Buying 
A)  Securing marketing information 
B)  Financing 
C)  Risk-taking 
D)  Buying

Question 14

What management approach would MOST likely endanger the future growth of a company?

Accepted Answer

A)  when management adopts a consumer orientation 
B)  when management becomes aware of the scope of its business 
C)  when management becomes committed to maintaining a product-oriented philosophy 
D)  when management begins focusing on providing benefits rather than producing products 
A)  when management adopts a consumer orientation 
B)  when management becomes aware of the scope of its business 
C)  when management becomes committed to maintaining a product-oriented philosophy 
D)  when management begins focusing on providing benefits rather than producing products

Question 15

Which of the following involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society?

Accepted Answer

A)  social responsibility 
B)  green marketing 
C)  ethics 
D)  relationship marketing 
A)  social responsibility 
B)  green marketing 
C)  ethics 
D)  relationship marketing

Question 16

Timberland Company's charitable donations and time off given to employees who volunteer are evidence of its social responsibility.

Accepted Answer

A) True 
 B)False

Question 17

Buzz marketing is "spreading the word about a product or service" in an informal fashion.Due to the Internet, companies can do little to control or direct this type of consumer dialogue.

Accepted Answer

A) True 
 B)False

Question 18

The marketing department at Sun Oil Company uses the printing services within its own company to design, edit, and print marketing materials.After mistakes and missed deadlines, the marketing department hires an outside printer.Using the transaction-based marketing theory, the Sun Oil printing department lost a customer when its own marketing department outsourced the printing.

Accepted Answer

A) True 
 B)False

Question 19

What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles?

Accepted Answer

A)  ownership utility 
B)  form utility 
C)  place utility 
D)  time utility 
A)  ownership utility 
B)  form utility 
C)  place utility 
D)  time utility

Question 20

Marketing of sporting, cultural, and recreational activities to selected target markets is known as cause marketing.

Accepted Answer

A) True 
 B)False

What is the MOST obvious distinction between not-for-profit and for-profit organizations?

Differentiate between transaction-based marketing and relationship marketing.

Explain the concept of marketing.What are some common misconceptions about marketing?

Explain interactive marketing and give an example of different interactive marketing techniques.

What statement would suggest that the firm has avoided marketing myopia?

Westbrook & Co.seeks out products that will appeal to its customers and then uses advertising, personal selling, and sales promotion to match the goods and services with the appropriate customers.This part of the marketing process is described as the facilitating function of marketing.

List some factors that have enticed marketers to extend their commerce opportunities internationally.

You receive a flyer urging you to attend a rally for a local political candidate.You're asked to bring a can of food for the local food bank as the "price of admission." What two types of marketing is this a combination of?

The definition of marketing includes the assumption that the marketing processes will be conducted ethically and will serve the best interests of society, as well as the organization.

Marketers are responsible for functions such as identifying customer needs and designing products to meet these needs.Pricing decisions are typically left to finance or accounting departments.

What type of marketing do federal and provincial departments of tourism typically engage in?

The final marketing function includes which of the following?

What management approach would MOST likely endanger the future growth of a company?

Which of the following involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society?

Timberland Company's charitable donations and time off given to employees who volunteer are evidence of its social responsibility.

Buzz marketing is "spreading the word about a product or service" in an informal fashion.Due to the Internet, companies can do little to control or direct this type of consumer dialogue.

What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles?

Marketing of sporting, cultural, and recreational activities to selected target markets is known as cause marketing.

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 1: Marketing: The Art and Science of Satisfying Customers

What is the MOST obvious distinction between not-for-profit and for-profit organizations?

Differentiate between transaction-based marketing and relationship marketing.

Explain the concept of marketing.What are some common misconceptions about marketing?

Explain interactive marketing and give an example of different interactive marketing techniques.

What statement would suggest that the firm has avoided marketing myopia?

Westbrook & Co.seeks out products that will appeal to its customers and then uses advertising, personal selling, and sales promotion to match the goods and services with the appropriate customers.This part of the marketing process is described as the facilitating function of marketing.

List some factors that have enticed marketers to extend their commerce opportunities internationally.

You receive a flyer urging you to attend a rally for a local political candidate.You're asked to bring a can of food for the local food bank as the "price of admission." What two types of marketing is this a combination of?

The definition of marketing includes the assumption that the marketing processes will be conducted ethically and will serve the best interests of society, as well as the organization.

Marketers are responsible for functions such as identifying customer needs and designing products to meet these needs.Pricing decisions are typically left to finance or accounting departments.

What type of marketing do federal and provincial departments of tourism typically engage in?

The final marketing function includes which of the following?

What management approach would MOST likely endanger the future growth of a company?

Which of the following involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society?

Timberland Company's charitable donations and time off given to employees who volunteer are evidence of its social responsibility.

Buzz marketing is "spreading the word about a product or service" in an informal fashion.Due to the Internet, companies can do little to control or direct this type of consumer dialogue.

What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles?

Marketing of sporting, cultural, and recreational activities to selected target markets is known as cause marketing.

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters