Exam 4: Consumer Behaviour

What are values, beliefs, and tastes handed down from one generation to the next called?

What does the cognitive component of attitude refer to?

A person's perception of a product results solely from its physical characteristics, such as size, colour, shape, and weight.

List and describe the steps in the consumer decision process.

The traditional husband- and wife-dominated purchasing behaviours have given way to newer classifications as the income-earner role within the family has changed over time.

What is the relative position of an individual within a group called?

What type of need includes the need for fulfillment, realizing one's own potential, and fully using one's talents and capabilities?

Marketers have two ways of convincing consumers to adopt favourable attitudes toward their products: attempting to change the attitudes of consumers, or changing the product to appeal to existing attitudes.

Which of the following product purchases would reference-group influences MOST likely have the greatest impact on?

Norms are the values, attitudes, and behaviours that a group deems appropriate for its members.

Canada's population is becoming more homogeneous as ethnic and racial minority groups continue to diminish in size.

Understanding culture alone will not lead a marketer to success; understanding microculture is just as essential.

The introduction of a new brand into an array of familiar products often triggers limited problem-solving behaviour on the part of consumers.

What does the Asch phenomenon state about individuals?

The degree of external search increases as purchasing behaviour moves from routine to limited problem solving to extended problem solving.

What level of Maslow's hierarchy of needs is a person who is satisfying the MOST basic level of needs operating at?

Customer loyalty programs are a form of purchasing reinforcement.

Even though Europe is becoming a single economic unit, cultural differences will continue to define multiple markets.

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product name.

Discuss the concept of social class, and name the six levels of class ranking.What variables are used to determine social class?