Question 1

What are companies able to do by converting indifferent customers into loyal ones through relationship marketing?

Accepted Answer

A)  minimize lifetime value 
B)  start a process by which customers become bound contractually to the business 
C)  avoid the necessity of improving customer service in the long run 
D)  generate repeat sales 
A)  minimize lifetime value 
B)  start a process by which customers become bound contractually to the business 
C)  avoid the necessity of improving customer service in the long run 
D)  generate repeat sales D

Question 2

Firms that narrowly define their organizational goals can avoid the problem of marketing myopia.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following factors contributed to the transition from the production era to the sales era?

Accepted Answer

A)  significantly increased consumer demand 
B)  improved production techniques 
C)  increased urbanization 
D)  the Great Depression 
A)  significantly increased consumer demand 
B)  improved production techniques 
C)  increased urbanization 
D)  the Great Depression B

Question 4

Surveys have shown that marketers overestimate the impact that cause marketing has on how the customer views the company.Sales will not increase because a company is linked to a cause.

Accepted Answer

A) True 
 B)False

Question 5

Successful marketing specialists must approach the marketplace in a three-step method: determine consumer wants, calculate an organization's ability to service these wants, and put in place the processes to create the goods or services to change consumers into customers.

Accepted Answer

A) True 
 B)False

Question 6

What type of relationships do firms focus on in the relationship era?

Accepted Answer

A)  short-term relationships with customers and suppliers 
B)  long-term relationships with customers and suppliers 
C)  short-term relationships with customers 
D)  long-term relationships with customers 
A)  short-term relationships with customers and suppliers 
B)  long-term relationships with customers and suppliers 
C)  short-term relationships with customers 
D)  long-term relationships with customers

Question 7

For-profit organizations are more influenced by their customers than not-for-profits.

Accepted Answer

A) True 
 B)False

Question 8

Why do marketers apply quantity control standards?

Accepted Answer

A)  to engage in the process of exchange 
B)  to reduce the need for purchasers to inspect each item they purchase 
C)  to determine the amount an individual will be allowed to buy on credit 
D)  to develop channels of distribution for a product 
A)  to engage in the process of exchange 
B)  to reduce the need for purchasers to inspect each item they purchase 
C)  to determine the amount an individual will be allowed to buy on credit 
D)  to develop channels of distribution for a product

Question 9

What are moral standards of behaviour expected by society called?

Accepted Answer

A)  social responsibilities 
B)  marketing concepts 
C)  facilitating functions of marketing 
D)  ethics 
A)  social responsibilities 
B)  marketing concepts 
C)  facilitating functions of marketing 
D)  ethics

Question 10

A biotechnology company and a university medical school work to develop a new drug to treat arthritis.What is this an example of?

Accepted Answer

A)  a joint marketing agreement 
B)  marketing research 
C)  a one-to-one marketing program 
D)  a strategic alliance 
A)  a joint marketing agreement 
B)  marketing research 
C)  a one-to-one marketing program 
D)  a strategic alliance

Question 11

Who often benefits from an alliance between a not-for-profit organization and a for-profit organization?

Accepted Answer

A)  neither party 
B)  both parties 
C)  the not-for-profit more than the for-profit 
D)  the for-profit more than the not-for-profit 
A)  neither party 
B)  both parties 
C)  the not-for-profit more than the for-profit 
D)  the for-profit more than the not-for-profit

Question 12

The marketing era is defined by the shift in focus from products and sales to satisfying a consumer's needs.

Accepted Answer

A) True 
 B)False

Question 13

Less than one-quarter of all major corporations offer ethics training to employees.

Accepted Answer

A) True 
 B)False

Question 14

What are the physical distribution functions of marketing?

Accepted Answer

A)  storing and transporting 
B)  standardization and grading 
C)  financing and risk taking 
D)  buying and selling 
A)  storing and transporting 
B)  standardization and grading 
C)  financing and risk taking 
D)  buying and selling

Question 15

What is the basic objective of place marketing?

Accepted Answer

A)  to attract visitors or new businesses to a particular area 
B)  to influence others to accept the goals of the sponsoring organization 
C)  to convince people to attend a sporting or cultural event 
D)  to bring to the attention of the public some charitable issue 
A)  to attract visitors or new businesses to a particular area 
B)  to influence others to accept the goals of the sponsoring organization 
C)  to convince people to attend a sporting or cultural event 
D)  to bring to the attention of the public some charitable issue

Question 16

A problem unique to the not-for-profit organization is the major contributor who tries to interfere with the organization's marketing program to promote a message the contributor believes is relevant, rather than one the organization thinks is appropriate.

Accepted Answer

A) True 
 B)False

Question 17

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

Accepted Answer

A) True 
 B)False

Question 18

Interactive multimedia technologies have revolutionized the way people store, distribute, retrieve, and present information.

Accepted Answer

A) True 
 B)False

Question 19

The cost of finding new customers is far less than the cost of keeping old ones.

Accepted Answer

A) True 
 B)False

Question 20

While social responsibility varies from country to country, ethical behaviour is the same everywhere.

Accepted Answer

A) True 
 B)False

What are companies able to do by converting indifferent customers into loyal ones through relationship marketing?

Firms that narrowly define their organizational goals can avoid the problem of marketing myopia.

Which of the following factors contributed to the transition from the production era to the sales era?

Surveys have shown that marketers overestimate the impact that cause marketing has on how the customer views the company.Sales will not increase because a company is linked to a cause.

Successful marketing specialists must approach the marketplace in a three-step method: determine consumer wants, calculate an organization's ability to service these wants, and put in place the processes to create the goods or services to change consumers into customers.

What type of relationships do firms focus on in the relationship era?

For-profit organizations are more influenced by their customers than not-for-profits.

Why do marketers apply quantity control standards?

What are moral standards of behaviour expected by society called?

A biotechnology company and a university medical school work to develop a new drug to treat arthritis.What is this an example of?

Who often benefits from an alliance between a not-for-profit organization and a for-profit organization?

The marketing era is defined by the shift in focus from products and sales to satisfying a consumer's needs.

Less than one-quarter of all major corporations offer ethics training to employees.

What are the physical distribution functions of marketing?

What is the basic objective of place marketing?

A problem unique to the not-for-profit organization is the major contributor who tries to interfere with the organization's marketing program to promote a message the contributor believes is relevant, rather than one the organization thinks is appropriate.

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

Interactive multimedia technologies have revolutionized the way people store, distribute, retrieve, and present information.

The cost of finding new customers is far less than the cost of keeping old ones.

While social responsibility varies from country to country, ethical behaviour is the same everywhere.

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 1: Marketing: The Art and Science of Satisfying Customers

What are companies able to do by converting indifferent customers into loyal ones through relationship marketing?

Firms that narrowly define their organizational goals can avoid the problem of marketing myopia.

Which of the following factors contributed to the transition from the production era to the sales era?

Surveys have shown that marketers overestimate the impact that cause marketing has on how the customer views the company.Sales will not increase because a company is linked to a cause.

Successful marketing specialists must approach the marketplace in a three-step method: determine consumer wants, calculate an organization's ability to service these wants, and put in place the processes to create the goods or services to change consumers into customers.

What type of relationships do firms focus on in the relationship era?

For-profit organizations are more influenced by their customers than not-for-profits.

Why do marketers apply quantity control standards?

What are moral standards of behaviour expected by society called?

A biotechnology company and a university medical school work to develop a new drug to treat arthritis.What is this an example of?

Who often benefits from an alliance between a not-for-profit organization and a for-profit organization?

The marketing era is defined by the shift in focus from products and sales to satisfying a consumer's needs.

Less than one-quarter of all major corporations offer ethics training to employees.

What are the physical distribution functions of marketing?

What is the basic objective of place marketing?

A problem unique to the not-for-profit organization is the major contributor who tries to interfere with the organization's marketing program to promote a message the contributor believes is relevant, rather than one the organization thinks is appropriate.

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

Interactive multimedia technologies have revolutionized the way people store, distribute, retrieve, and present information.

The cost of finding new customers is far less than the cost of keeping old ones.

While social responsibility varies from country to country, ethical behaviour is the same everywhere.

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters