Question 1

To a growing extent, the customers of MNCs have heterogeneous tastes and this has helped to spread international consumerism.

Accepted Answer

A) True 
 B)False

Question 2

When the need for national responsiveness is low and the need for global integration is also low, which of the following strategies would be appropriate?

Accepted Answer

A) Globalization 
B) Transnational 
C) International 
D) Multi-domestic 
A) Globalization 
B) Transnational 
C) International 
D) Multi-domestic

Question 3

When market liberalization is delayed:

Accepted Answer

A) It gives first movers a significant advantage over later entrants 
B) First movers get clear, significant advantages in transitional markets 
C) It gives later entrants a significant advantage over first movers 
D) Substantial risks to premature entry are removed 
A) It gives first movers a significant advantage over later entrants 
B) First movers get clear, significant advantages in transitional markets 
C) It gives later entrants a significant advantage over first movers 
D) Substantial risks to premature entry are removed

Question 4

To respond to risks in emerging markets, MNCs must do all of the following except:

Accepted Answer

A) Limiting equity investments 
B) Avoiding joint ventures 
C) Collaborating with a local partner 
D) Encouraging shared ownership structures 
A) Limiting equity investments 
B) Avoiding joint ventures 
C) Collaborating with a local partner 
D) Encouraging shared ownership structures

Question 5

International strategies are characterized by increased international standardization of products and services.

Accepted Answer

A) True 
 B)False

Question 6

The process of providing goods and services in accord with a plan of action is:

Accepted Answer

A) Strategy implementation 
B) Strategy formulation 
C) Strategy control 
D) Strategy contingency 
A) Strategy implementation 
B) Strategy formulation 
C) Strategy control 
D) Strategy contingency

Question 7

Identify the four basic strategies that MNCs use and the situations in which they are used.

Accepted Answer

MNCs can be characterized as using one o

Question 8

Which of the following is likely to be the most effective strategic approach for the "base of the pyramid"?

Accepted Answer

A) Incremental adaptation of existing technologies and products 
B) Establishing partnerships with central governments of emerging economies 
C) Leapfrog technologies including disruptive technologies 
D) Large-scale strategies 
A) Incremental adaptation of existing technologies and products 
B) Establishing partnerships with central governments of emerging economies 
C) Leapfrog technologies including disruptive technologies 
D) Large-scale strategies

Question 9

The implementation of a marketing strategy in international areas is built around the well-known "four Ps." These are:

Accepted Answer

A) Place of origin, price, productive life, and product 
B) Promotion, price, production method, and productive life 
C) Product, price, promotion, and place 
D) Place of origin, production method, price, and people 
A) Place of origin, price, productive life, and product 
B) Promotion, price, production method, and productive life 
C) Product, price, promotion, and place 
D) Place of origin, production method, price, and people

Question 10

What is the "BOP" and why is this strategy challenging to implement?

Accepted Answer

A group of researchers and companies hav

Question 11

In selecting a geographic location to operate, Japanese firms favor heavily unionized areas.

Accepted Answer

A) True 
 B)False

Question 12

Within the context of international management, the "base of the pyramid" refers to:

Accepted Answer

A) Front-line employees at the bottom of the organizational hierarchy 
B) Younger generations of the population pyramid 
C) Understanding the foundational issues in international management 
D) Potential low-income customers at the bottom of the economic pyramid 
A) Front-line employees at the bottom of the organizational hierarchy 
B) Younger generations of the population pyramid 
C) Understanding the foundational issues in international management 
D) Potential low-income customers at the bottom of the economic pyramid

Question 13

When the need for national responsiveness is high and the need for global integration is low, a(n) _____ strategy is appropriate.

Accepted Answer

A) Transnational 
B) Multi-domestic 
C) International 
D) Globalization 
A) Transnational 
B) Multi-domestic 
C) International 
D) Globalization

Question 14

What is the purpose of internal resource analysis? In the context of internal resource analysis, what is a "key success factor"?

Accepted Answer

An internal resource analysis helps the

Question 15

MNCs using the _____ approach to strategic planning are country-responsive; their approach is designed to protect local market niches.

Accepted Answer

A) Administrative coordination strategy 
B) Economic imperative 
C) Quality imperative 
D) Political imperative 
A) Administrative coordination strategy 
B) Economic imperative 
C) Quality imperative 
D) Political imperative

Question 16

According to the text, strategic planning helps MNCs to do all of the following except:

Accepted Answer

A) Coordinate and monitor its far-flung operations 
B) Deal with political risks 
C) Determine performance 
D) Get higher profitability 
A) Coordinate and monitor its far-flung operations 
B) Deal with political risks 
C) Determine performance 
D) Get higher profitability

Question 17

Firms that engage in significant international activity a short time after being established are called:

Accepted Answer

A) Greenfield ventures 
B) Born globals 
C) Brownfield firms 
D) Traditional exporters 
A) Greenfield ventures 
B) Born globals 
C) Brownfield firms 
D) Traditional exporters

Question 18

All of the following are features of a "born-global" firm except:

Accepted Answer

A) They export products to close markets 
B) They employ strategies like unique-products development 
C) They indulge in significant international activity a short time after being established 
D) Their success greatly depends on how developed the area is that the company is moving into 
A) They export products to close markets 
B) They employ strategies like unique-products development 
C) They indulge in significant international activity a short time after being established 
D) Their success greatly depends on how developed the area is that the company is moving into

Question 19

Opportunities to increase market share through increased sales of goods and services result in MNCs investing into:

Accepted Answer

A) Advanced industrialized countries 
B) Bribes and kickbacks 
C) Corporate cultures 
D) Syndicate operations 
A) Advanced industrialized countries 
B) Bribes and kickbacks 
C) Corporate cultures 
D) Syndicate operations

Question 20

Which of the following findings regarding BOP strategy has significant implications for the globalization-national responsiveness framework?

Accepted Answer

A) Building relationships directly and at the local level contributes to the reputation and fosters the trust necessary to overcome the lack of formal institutions such as the rule of law 
B) The BOP may be an ideal environment for incubating new, leapfrog technologies 
C) These business models may travel profitably to higher-income markets because adding features to a low-cost model may be easier than removing features from high-cost models 
D) It brings focus to those who are too poor to be viable customers for multinational companies 
A) Building relationships directly and at the local level contributes to the reputation and fosters the trust necessary to overcome the lack of formal institutions such as the rule of law 
B) The BOP may be an ideal environment for incubating new, leapfrog technologies 
C) These business models may travel profitably to higher-income markets because adding features to a low-cost model may be easier than removing features from high-cost models 
D) It brings focus to those who are too poor to be viable customers for multinational companies

To a growing extent, the customers of MNCs have heterogeneous tastes and this has helped to spread international consumerism.

When the need for national responsiveness is low and the need for global integration is also low, which of the following strategies would be appropriate?

When market liberalization is delayed:

To respond to risks in emerging markets, MNCs must do all of the following except:

International strategies are characterized by increased international standardization of products and services.

The process of providing goods and services in accord with a plan of action is:

Identify the four basic strategies that MNCs use and the situations in which they are used.

Which of the following is likely to be the most effective strategic approach for the "base of the pyramid"?

The implementation of a marketing strategy in international areas is built around the well-known "four Ps." These are:

What is the "BOP" and why is this strategy challenging to implement?

In selecting a geographic location to operate, Japanese firms favor heavily unionized areas.

Within the context of international management, the "base of the pyramid" refers to:

When the need for national responsiveness is high and the need for global integration is low, a(n) _____ strategy is appropriate.

What is the purpose of internal resource analysis? In the context of internal resource analysis, what is a "key success factor"?

MNCs using the _____ approach to strategic planning are country-responsive; their approach is designed to protect local market niches.

According to the text, strategic planning helps MNCs to do all of the following except:

Firms that engage in significant international activity a short time after being established are called:

All of the following are features of a "born-global" firm except:

Opportunities to increase market share through increased sales of goods and services result in MNCs investing into:

Which of the following findings regarding BOP strategy has significant implications for the globalization-national responsiveness framework?

Globalization and International Linkages

The Political, Legal, and Technological Environment

Ethics, Social Responsibility, and Sustainability

The Meanings and Dimensions of Culture

Managing Across Cultures

Organizational Cultures and Diversity

Cross-Cultural and Negotiation

Entry Strategies and Organizational Structures

Managing Political Risk, Government Relations, and Alliances

Management Decision and Control

Motivation Across Cultures

Leadership Across Cultures

Human Resource Selection and Development Across Cultures

Filters

Exam 8: Strategy Formulation and Implementation

To a growing extent, the customers of MNCs have heterogeneous tastes and this has helped to spread international consumerism.

When the need for national responsiveness is low and the need for global integration is also low, which of the following strategies would be appropriate?

When market liberalization is delayed:

To respond to risks in emerging markets, MNCs must do all of the following except:

International strategies are characterized by increased international standardization of products and services.

The process of providing goods and services in accord with a plan of action is:

Identify the four basic strategies that MNCs use and the situations in which they are used.

Which of the following is likely to be the most effective strategic approach for the "base of the pyramid"?

The implementation of a marketing strategy in international areas is built around the well-known "four Ps." These are:

What is the "BOP" and why is this strategy challenging to implement?

In selecting a geographic location to operate, Japanese firms favor heavily unionized areas.

Within the context of international management, the "base of the pyramid" refers to:

When the need for national responsiveness is high and the need for global integration is low, a(n) _____ strategy is appropriate.

What is the purpose of internal resource analysis? In the context of internal resource analysis, what is a "key success factor"?

MNCs using the _____ approach to strategic planning are country-responsive; their approach is designed to protect local market niches.

According to the text, strategic planning helps MNCs to do all of the following except:

Firms that engage in significant international activity a short time after being established are called:

All of the following are features of a "born-global" firm except:

Opportunities to increase market share through increased sales of goods and services result in MNCs investing into:

Which of the following findings regarding BOP strategy has significant implications for the globalization-national responsiveness framework?

Globalization and International Linkages

The Political, Legal, and Technological Environment

Ethics, Social Responsibility, and Sustainability

The Meanings and Dimensions of Culture

Managing Across Cultures

Organizational Cultures and Diversity

Cross-Cultural and Negotiation

Entry Strategies and Organizational Structures

Managing Political Risk, Government Relations, and Alliances

Management Decision and Control

Motivation Across Cultures

Leadership Across Cultures

Human Resource Selection and Development Across Cultures

Filters