Exam 13: Products and Services for Consumers

Nuan, a television manufacturer in Korea, had to simplify its televisions before introducing it to the Zimbabwean markets, as the country lacked the skills to repair the product in case of a malfunction. The local salesforce too did not have the sufficient knowledge about the installation of the product. The factor that is influencing product adaptation in this scenario is ________.

Simone, a specialist in product design, is responsible for a product's functional design. With respect to the product component model, in which of the following component categories would Simone's talents most likely be used?

Which of the following is considered to be one of the extraneous variables that affect the rate of diffusion of an object?

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

A product is said to be compatible if:

The actual attributes of an innovation is a variable that affects the rate of diffusion of a product.

Define country-of-origin effect. How can a company overcome this effect?

Which of the following factors is mainly responsible for a perceptual bias when interpreting the characteristics of a product?

In Russia, products are divided into two categories-"ours" and "imported." This is an example of:

A majority of services enter foreign markets by licensing, franchising, or direct investment.

What are the various factors that influence product adaptation in new markets?

From a sociological viewpoint, any idea perceived as new by a group of people is considered as a(n) _____.

If a company is altering the price of its product to compete with the local companies in the international market, it is most likely focusing on the _____ component of the product, according to the product component model.

According to Everett Rogers, the goals of the diffusion researcher and the marketer are to shorten the time lag between:

Sole Tales, a shoe manufacturer in Puerto Rico, shipped its entire production to San Francisco and brought it back to its home country to market it as "Made in the U.S." The manufacturer knew for a fact that people would prefer buying products made in the U.S. rather than those domestically produced. The factor that is influencing the perception of the customers in the given scenario is called the _____.

The term product homologation is used to describe the changes mandated by local product and service standards.

A characteristic of a service is that it is _____, since it cannot be stored and must be consumed simultaneously with its creation.

Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this, Vital has achieved _____.

Insurance, dry cleaning, and hotel accommodations have intrinsic value resulting from a process, a performance, or an occurrence that only exists while it is being created. Which of the following characteristics of services is being referred to here?

Adaptation of the nonphysical features of a product can be avoided while trying to adapt the product to a new culture.