Exam 13: Products and Services for Consumers

Adam, a hairstylist at a salon in Seattle, styles his customers in various ways. His work looks different on different people even though he has styled all of them. This unique character of a service that is unique for every customer as it is individually produced is referred to as ______.

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

In the context of global marketing, a product's country of origin cannot affect its brand's image significantly.

An important first step in adapting a product to a foreign market is to determine:

Mark finds that his new digital camera is easy to handle, as he did not have to read the instruction manual to determine how to turn the camera on, snap a digital picture, and export the picture to his computer. The signs (symbols) on the camera body make it very clear what he was to do to achieve digital photography success. Which of the following characteristics of Mark's "new product" makes it easy for him to begin his digital experience?

In general, the rate of diffusion can be postulated as negatively related to _____.

Which of the following best defines green marketing?

According to Everett Rogers, what is the element that differentiates diffusion from other types of communications research?

Which of the following countries or group of countries has been at the forefront of the "green movement"?

The cost and quality of the product are among the most important criteria by which purchases are made.

In the context of product adaptation, what is product homologation?

Because a service is individually produced and is virtually unique, the service is said to have _____.

Which of the following is a physical attribute of a motorbike that is essential for its primary function?

Cherry Computers had difficulties when it first entered the Japanese market with its CheriTec computers. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in the U.S., it was certainly a cause of concern in quality-conscious Japan. Which of the following components of the product component model should Cherry Computers concentrate on to fix this problem?

According to the product component model, installation, repair and maintenance, deliveries, and warranties are most likely to be part of the _____ component of the product.

Grengens, a European chocolate manufacturer, received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm had to repackage its chocolate bars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market is most likely to have dictated Grengens' product adaptation in this scenario?

Consumers have broad but somewhat vague stereotypes about specific countries and specific product categories that they judge "best." Which of the following would not fit in the "best" stereotype scheme?

Brand image is at the very core of business identity and strategy.

One of the consistencies that marketers can look forward to when marketing products abroad is that almost all labeling laws worldwide are essentially the same.

Bagel's Foods had to change the labeling on their products to meet the specifications regarding vegetarian and non-vegetarian foods set by the government in the Japanese market. They also had to mention the ingredients in Japanese to provide clarity to its local customers. The component of the product that is in focus in the given scenario is the _____.