Exam 13: Products and Services for Consumers

The _____ effect refers to the possibility that the place of manufacture may affect product or brand image.

Godcare, an insurance firm based in California, had difficulties expanding their operations to Asian markets as most of their target countries had strict regulations on transferring the details of the customers among the different branches of the firm. The company had to obtain an approval from its customers before sharing their personal information with its branches in other countries. Which of the following barriers is most likely to have affected the services of Godcare in the given scenario?

The packaging component consists of the physical product-the platform that contains the essential technology-and all its design and functional features.

Booster Bar, a popular brand of energy bars in Canada, sold its bars singly or in packs of two in the South Asian markets, instead of their regular multiple-item packaging containing 10 or 20 bars to make it more affordable for the consumers. Which of the following requirements of the local market has most likely influenced Booster Bar's product adaptation in the form of reduction of bar units per package in this scenario?

Omigar Appliances, a Korean company that manufactures kitchen appliances, alters the design of its chimneys to suit the needs of its Japanese consumers. The Japanese prefer compact and efficient appliances to fit their small kitchens. The component of Omigar's chimneys that is most likely altered in this scenario is the _____.

According to the product component model, the instructions for using the product and the warranty of the product are included under the packaging component.

Which of the following barriers faced by consumer service marketers is in force when a foreign market strictly requires that services (such as banking or insurance) originate within the country itself and not from outside?

Services such as insurance and dry cleaning are classified as tangible.

A company focusing its efforts on making its new innovation more user-friendly than before is working on the _____ of the product.

Which is the largest services export of the United States, ranking behind only capital goods and industrial supplies when all exports are counted?

The more congruent product perceptions are with current cultural values, the more rapid product diffusion or acceptance will be.

Adore cosmetics had to increase the SPF value of their sunscreen lotions marketed in the Middle East to provide more protection against UV radiation. Which of the following factors dictated product adaptation in this scenario?

From a sociological point of view, any idea perceived as new by a group of people is an innovation.

The decision to standardize or adapt a product is crucial in delivering quality.

As part of the "green movement," the European Commission has passed a legislation to control all kinds of packaging waste throughout the European Union. Two critical issues that affect product development are the control of the packaging component of solid waste and _____.

In the context of products and services for consumers, what is the importance of quality while marketing products?

GreatW, a wine company, had to market its products with a different name in a foreign market as it was mandatory to translate the name into the local language. Which of the following factors has most likely influenced the compulsory change of GreatW's product name in the foreign market in this scenario?

Effective advertising and proper positioning of products can help brands to ameliorate a less-than-positive country stereotype.

What are the two dimensions that help in defining the quality of a product of quality?

Martin is comparing the characteristics of his company's water filters with those that are already being marketed in the local market. He realizes that there is lot of scope for his filters as they are functionally more advanced, have a longer life, and can also be marketed at a competitive price than those of other sellers in the local market. The innovation characteristic of Martin's product that will help in wide acceptance of his product in the local market is its _____.