Question 1

One disadvantage of decentralized research management is possible ineffective communications with _____.

Accepted Answer

A)  field personnel 
B)  home-office executives 
C)  customers 
D)  local agencies 
E)  resident managers 
A)  field personnel 
B)  home-office executives 
C)  customers 
D)  local agencies 
E)  resident managers

Question 2

In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

Accepted Answer

A)  parallel 
B)  recentering 
C)  linear 
D)  random 
E)  back 
A)  parallel 
B)  recentering 
C)  linear 
D)  random 
E)  back

Question 3

The public, face-saving truth is referred to as _____ in Japan.

Accepted Answer

A)  kanban 
B)  tatemae 
C)  keiretsu 
D)  zaibatsu 
E)  honne 
A)  kanban 
B)  tatemae 
C)  keiretsu 
D)  zaibatsu 
E)  honne

Question 4

Consumers in America tend to respond to rating scales more conservatively than consumers in Japan.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true about quantitative research?

Accepted Answer

A)  It includes direct observation of consumers in choice or product usage situations. 
B)  It studies the dynamic interplay between peoples' feelings and their resulting actions. 
C)  It is generally associated with survey research that involves yes/no questions. 
D)  It includes recording consumers' first impressions about products. 
E)  It almost always uses open-ended or in-depth and unstructured responses. 
A)  It includes direct observation of consumers in choice or product usage situations. 
B)  It studies the dynamic interplay between peoples' feelings and their resulting actions. 
C)  It is generally associated with survey research that involves yes/no questions. 
D)  It includes recording consumers' first impressions about products. 
E)  It almost always uses open-ended or in-depth and unstructured responses.

Question 6

Which of the following represents a severe limitation of using the Internet for primary research?

Accepted Answer

A)  The data on the Internet are usually outdated. 
B)  The educational qualifications of the respondents of surveys on the Internet cannot be identified accurately. 
C)  Secondary data cannot be accessed on the Internet for conducting research. 
D)  A sample universe composed solely of Internet respondents represents a potential bias. 
E)  Using the Internet for primary research is the most expensive way of conducting primary research. 
A)  The data on the Internet are usually outdated. 
B)  The educational qualifications of the respondents of surveys on the Internet cannot be identified accurately. 
C)  Secondary data cannot be accessed on the Internet for conducting research. 
D)  A sample universe composed solely of Internet respondents represents a potential bias. 
E)  Using the Internet for primary research is the most expensive way of conducting primary research.

Question 7

In quantitative research, if questions are asked, they are almost always open-ended or in-depth.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Accepted Answer

A)  How much do the data cost? 
B)  What language is used in the parent country? 
C)  How long did it take to complete the survey in question? 
D)  Who collected the data? 
E)  What type of survey was used during the data collection process? 
A)  How much do the data cost? 
B)  What language is used in the parent country? 
C)  How long did it take to complete the survey in question? 
D)  Who collected the data? 
E)  What type of survey was used during the data collection process?

Question 9

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

Accepted Answer

A) True 
 B)False

Question 10

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Accepted Answer

With reference to international marketin

Question 11

Which of the following statements is true about the Japanese corporate culture?

Accepted Answer

A)  Employees like to work on their own rather than in a group. 
B)  Negotiations are avoided at any cost. 
C)  Decisions are generally taken by lower level employees who directly deal with the problem. 
D)  The process of decision making is extremely complex and time consuming. 
E)  The focus on consensus and group makes it hard to challenge what has been decided. 
A)  Employees like to work on their own rather than in a group. 
B)  Negotiations are avoided at any cost. 
C)  Decisions are generally taken by lower level employees who directly deal with the problem. 
D)  The process of decision making is extremely complex and time consuming. 
E)  The focus on consensus and group makes it hard to challenge what has been decided.

Question 12

Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of these toys to a large and culturally diverse set of families. It then conducted a survey in which the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This research is most likely an example of _____ research.

Accepted Answer

A)  quantitative 
B)  longitudinal 
C)  descriptive 
D)  qualitative 
E)  explanatory 
A)  quantitative 
B)  longitudinal 
C)  descriptive 
D)  qualitative 
E)  explanatory

Question 13

Convenience samples are predominantly used when detailed social, geographic, and economic information is available for the sample universe.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the first step of the market research process?

Accepted Answer

A)  Determining the sources of information to fulfill the research objectives 
B)  Analyzing, interpreting, and summarizing the results 
C)  Defining the research problem and establishing research objectives 
D)  Considering the costs and benefits of the research effort 
E)  Gathering the relevant data from secondary or primary sources, or both 
A)  Determining the sources of information to fulfill the research objectives 
B)  Analyzing, interpreting, and summarizing the results 
C)  Defining the research problem and establishing research objectives 
D)  Considering the costs and benefits of the research effort 
E)  Gathering the relevant data from secondary or primary sources, or both

Question 15

Write a short note highlighting the key features of quantitative research.

Accepted Answer

In quantitative research, usually a larg

Question 16

Mary Hills asks the respondents in a research study a series of open-ended questions that help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is conducting a _____ research.

Accepted Answer

A)  statistical 
B)  qualitative 
C)  tertiary 
D)  quantitative 
E)  numerical 
A)  statistical 
B)  qualitative 
C)  tertiary 
D)  quantitative 
E)  numerical

Question 17

Harry leads the international marketing department of Myfone, a smartphone manufacturer. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. In the context of assimilating secondary data, which of the following problems is Harry most likely to face?

Accepted Answer

A)  Defining the research problem 
B)  Communicating the results 
C)  Comparability of data 
D)  Storage of data 
E)  Willingness to respond 
A)  Defining the research problem 
B)  Communicating the results 
C)  Comparability of data 
D)  Storage of data 
E)  Willingness to respond

Question 18

Decentering is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

Accepted Answer

A) True 
 B)False

Question 19

List the six steps in the research process.

Accepted Answer

The six steps in the research process ar

Question 20

Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.

Accepted Answer

A)  first-hand 
B)  secondary 
C)  primary 
D)  direct 
E)  personal 
A)  first-hand 
B)  secondary 
C)  primary 
D)  direct 
E)  personal

One disadvantage of decentralized research management is possible ineffective communications with _____.

In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

The public, face-saving truth is referred to as _____ in Japan.

Consumers in America tend to respond to rating scales more conservatively than consumers in Japan.

Which of the following statements is true about quantitative research?

Which of the following represents a severe limitation of using the Internet for primary research?

In quantitative research, if questions are asked, they are almost always open-ended or in-depth.

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Which of the following statements is true about the Japanese corporate culture?

Convenience samples are predominantly used when detailed social, geographic, and economic information is available for the sample universe.

Which of the following is the first step of the market research process?

Write a short note highlighting the key features of quantitative research.

Mary Hills asks the respondents in a research study a series of open-ended questions that help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is conducting a _____ research.

Decentering is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

List the six steps in the research process.

Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 8: Developing a Global Vision Through Marketing Research

One disadvantage of decentralized research management is possible ineffective communications with _____.

In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

The public, face-saving truth is referred to as _____ in Japan.

Consumers in America tend to respond to rating scales more conservatively than consumers in Japan.

Which of the following statements is true about quantitative research?

Which of the following represents a severe limitation of using the Internet for primary research?

In quantitative research, if questions are asked, they are almost always open-ended or in-depth.

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Which of the following statements is true about the Japanese corporate culture?

Convenience samples are predominantly used when detailed social, geographic, and economic information is available for the sample universe.

Which of the following is the first step of the market research process?

Write a short note highlighting the key features of quantitative research.

Mary Hills asks the respondents in a research study a series of open-ended questions that help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is conducting a _____ research.

Decentering is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

List the six steps in the research process.

Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters