Exam 15: Using Digital Interactive Media

_____ are specifically designed to deliver promotions from one central source,across multiple Web domains,allowing advertisers the ability to manage the rotation and distribution of their advertisements.

Define viral marketing.

Google is an example of a(n):

Which of the following is true about Google's sponsored links?

What is an interstitial?

Interactive TV is powered by digital video recorders,sometimes also called personal video recorders.

WAP banners are a common form of mobile advertising and very similar to online banner advertising.

Uranus,a Web site dealing with the latest trends in fashion has a banner link to an online clothes retailer.When consumers purchase from the retailer,through this link,the site publisher receives a percentage of the sale for showing the banner.On the basis of the given information we can say that this is an example of:

Which of the following statements about digital interactive media is true?

In the context of mobile advertising,the _____ refers to the content and experience that the carrier made available to their users when they loaded a Web browser on their phones.

Electronic junk mail is also called:

List a disadvantage of Internet advertising.

A Web site is used as a supplement to a microsite.

Discuss how the range of Internet users is widening.

Christina visits www.skylarkhomepage.com,and finds a lot of small icons that are linked to advertisers' landing pages.It would be most accurate to refer to these icons as:

A centralized network is characterized by many different hubs and links,which allows continuous communication even if some connections stop working.

What was the network used by ARPAnet?

What is viral marketing?

How as the Internet changed the way we send mail?

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.When consumers purchase golf clubs,through this link,the site publisher receives a percentage of the sale for showing the banner.On the basis of the given information we can say that this is an example of: