Exam 15: Using Digital Interactive Media

For advertisers involved in e-commerce,some site publishers offer an affiliate marketing program by which they exempt the advertisers from paying the transaction cost.

(True/False)

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Question 21

_____ is a catchall term for a variety of ads that pops up on the screen while the computer downloads a Web site the user has clicked on.

(Multiple Choice)

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Question 22

Rich mail allows graphics,video,and audio to be included in the e-mail message.

(True/False)

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Question 23

Briefly describe keyword purchase.

(Essay)

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Question 24

Spam generally refers to unsolicited,mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

(True/False)

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Question 25

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

(True/False)

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Question 26

Which of the following is true about behavioral targeting?

(Multiple Choice)

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Question 27

What is the simplest Web measurement that advertisers can use to measure the results of their advertising efforts on the Internet?

(Essay)

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Question 28

Which of the following is true about third-party ad servers?

(Multiple Choice)

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Question 29

Viral marketing is the Internet version of word-of-mouth advertising.

(True/False)

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Question 30

As Web advertising tools,banners take up less space than buttons.

(True/False)

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Question 31

Which of the following is true regarding the Internet?

(Multiple Choice)

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Question 32

Cookies are best defined as:

(Multiple Choice)

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Question 33

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising.There are millions of Web pages,many of which are potential sites for effective ads.The use of _____ will most likely to solve this problem.

(Multiple Choice)

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Question 34

Third-party ad servers deliver ads from across multiple Web domains to one central source.

(True/False)

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Question 35

What is the most basic form of Internet advertising?

(Multiple Choice)

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Question 36

When mobile advertising was first introduced,the carriers controlled a lot of the inventory as they limited the amount of traffic that went outside their deck.

(True/False)

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Question 37

Which of the following is an advantage typically associated with the use of the Internet as a medium of advertising?

(Multiple Choice)

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Question 38

For advertisers involved in e-commerce,some publishers offer a(n)_____ program whereby they charge a percentage of the transaction cost.

(Multiple Choice)

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Question 39

A(n)_____ is used as a supplement to a Web site by advertisers.

(Multiple Choice)

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Question 40

Showing 21 - 40 of 95

For advertisers involved in e-commerce,some site publishers offer an affiliate marketing program by which they exempt the advertisers from paying the transaction cost.

_____ is a catchall term for a variety of ads that pops up on the screen while the computer downloads a Web site the user has clicked on.

Rich mail allows graphics,video,and audio to be included in the e-mail message.

Briefly describe keyword purchase.

Spam generally refers to unsolicited,mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Which of the following is true about behavioral targeting?

What is the simplest Web measurement that advertisers can use to measure the results of their advertising efforts on the Internet?

Which of the following is true about third-party ad servers?

Viral marketing is the Internet version of word-of-mouth advertising.

As Web advertising tools,banners take up less space than buttons.

Which of the following is true regarding the Internet?

Cookies are best defined as:

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising.There are millions of Web pages,many of which are potential sites for effective ads.The use of _____ will most likely to solve this problem.

Third-party ad servers deliver ads from across multiple Web domains to one central source.

What is the most basic form of Internet advertising?

When mobile advertising was first introduced,the carriers controlled a lot of the inventory as they limited the amount of traffic that went outside their deck.

Which of the following is an advantage typically associated with the use of the Internet as a medium of advertising?

For advertisers involved in e-commerce,some publishers offer a(n)_____ program whereby they charge a percentage of the transaction cost.

A(n)_____ is used as a supplement to a Web site by advertisers.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

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