Question 1

DVRs are also referred to as:

Accepted Answer

A)  kiosks. 
B)  signage. 
C)  personal video recorders. 
D)  voice mails. 
E)  set-top boxes. 
A)  kiosks. 
B)  signage. 
C)  personal video recorders. 
D)  voice mails. 
E)  set-top boxes.

Question 2

The Internet is a global network of computers that communicate with one another through protocols.

Accepted Answer

A) True 
 B)False

Question 3

Internet advertisers work through ad networks,which:

Accepted Answer

A)  act as brokers for advertisers and Web sites. 
B)  is used as a supplement to a Web site. 
C)  restrict unreliable sources from tracking people's behavior on the Internet. 
D)  tabulate all the Internet activity on a computer. 
E)  record all the Internet activity on a computer. 
A)  act as brokers for advertisers and Web sites. 
B)  is used as a supplement to a Web site. 
C)  restrict unreliable sources from tracking people's behavior on the Internet. 
D)  tabulate all the Internet activity on a computer. 
E)  record all the Internet activity on a computer.

Question 4

List three important distinctions between the Internet and traditional media.

Accepted Answer

The first distinction is the cost of tim

Question 5

Describe the growth of the Internet as a medium.

Accepted Answer

The Internet has come a long way from it

Question 6

Sponsored SMS is the form of advertising that represents the smallest inventory.

Accepted Answer

A) True 
 B)False

Question 7

One of the major advantages of the Internet is its centralized authority and accountability.

Accepted Answer

A) True 
 B)False

Question 8

_____ are Web sites that allow people to type a word or phrase into a text box and then quickly receive a listing of information.

Accepted Answer

A)  Buttons 
B)  Trojans 
C)  Cookies 
D)  Banners 
E)  Search engines 
A)  Buttons 
B)  Trojans 
C)  Cookies 
D)  Banners 
E)  Search engines

Question 9

_____ digital data transmission enables single wires to carry multiple signals.This technology makes it possible to download large graphic files and play games online.

Accepted Answer

A)  Narrowband 
B)  Wideband 
C)  Ultraband 
D)  Broadband 
E)  Baseband 
A)  Narrowband 
B)  Wideband 
C)  Ultraband 
D)  Broadband 
E)  Baseband

Question 10

Advertisers can buy specific keywords that bring up their ads when a user's search request contains these words.

Accepted Answer

A) True 
 B)False

Question 11

Discuss how the sponsorship of Web pages is used for advertising.

Accepted Answer

A form of advertising on the Internet is

Question 12

A defining characteristic of distributed networks is that it:

Accepted Answer

A)  has a single hub. 
B)  has many different hubs. 
C)  cannot accommodate more than two hubs. 
D)  cannot accommodate more than two links. 
E)  has a single link. 
A)  has a single hub. 
B)  has many different hubs. 
C)  cannot accommodate more than two hubs. 
D)  cannot accommodate more than two links. 
E)  has a single link.

Question 13

HTML allows for the relatively easy creation of displays,called _____,that can be easily linked to all kinds of content,including other sites.

Accepted Answer

A)  worms 
B)  Web pages 
C)  Trojans 
D)  broadband connections 
E)  cookies 
A)  worms 
B)  Web pages 
C)  Trojans 
D)  broadband connections 
E)  cookies

Question 14

A(n)_____ is the term used to describe direct links to deeper areas of the Web site.

Accepted Answer

A)  landing page 
B)  broadband 
C)  preroll 
D)  Trojan 
E)  interstitial 
A)  landing page 
B)  broadband 
C)  preroll 
D)  Trojan 
E)  interstitial

Question 15

Software using HTTP interacts with _____,which are small pieces of valuable information that get stored in Web browsers when one loads certain Web sites.

Accepted Answer

A)  worms 
B)  Trojans 
C)  cookies 
D)  viruses 
E)  digital signatures 
A)  worms 
B)  Trojans 
C)  cookies 
D)  viruses 
E)  digital signatures

DVRs are also referred to as:

The Internet is a global network of computers that communicate with one another through protocols.

Internet advertisers work through ad networks,which:

List three important distinctions between the Internet and traditional media.

Describe the growth of the Internet as a medium.

Sponsored SMS is the form of advertising that represents the smallest inventory.

One of the major advantages of the Internet is its centralized authority and accountability.

_____ are Web sites that allow people to type a word or phrase into a text box and then quickly receive a listing of information.

_____ digital data transmission enables single wires to carry multiple signals.This technology makes it possible to download large graphic files and play games online.

Advertisers can buy specific keywords that bring up their ads when a user's search request contains these words.

Discuss how the sponsorship of Web pages is used for advertising.

A defining characteristic of distributed networks is that it:

HTML allows for the relatively easy creation of displays,called _____,that can be easily linked to all kinds of content,including other sites.

A(n)_____ is the term used to describe direct links to deeper areas of the Web site.

Software using HTTP interacts with _____,which are small pieces of valuable information that get stored in Web browsers when one loads certain Web sites.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 15: Using Digital Interactive Media

DVRs are also referred to as:

The Internet is a global network of computers that communicate with one another through protocols.

Internet advertisers work through ad networks,which:

List three important distinctions between the Internet and traditional media.

Describe the growth of the Internet as a medium.

Sponsored SMS is the form of advertising that represents the smallest inventory.

One of the major advantages of the Internet is its centralized authority and accountability.

_____ are Web sites that allow people to type a word or phrase into a text box and then quickly receive a listing of information.

_____ digital data transmission enables single wires to carry multiple signals.This technology makes it possible to download large graphic files and play games online.

Advertisers can buy specific keywords that bring up their ads when a user's search request contains these words.

Discuss how the sponsorship of Web pages is used for advertising.

A defining characteristic of distributed networks is that it:

HTML allows for the relatively easy creation of displays,called _____,that can be easily linked to all kinds of content,including other sites.

A(n)_____ is the term used to describe direct links to deeper areas of the Web site.

Software using HTTP interacts with _____,which are small pieces of valuable information that get stored in Web browsers when one loads certain Web sites.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters