Question 1

_____ distribution provides the ability to maintain a prestige image and premium prices.

Accepted Answer

A)  Direct 
B)  Intensive 
C)  Selective 
D)  Exclusive 
E)  Cooperative 
A)  Direct 
B)  Intensive 
C)  Selective 
D)  Exclusive 
E)  Cooperative

Question 2

A fast food chain aims to sell its burgers and milkshakes to teenagers and young adults.Additionally,this restaurant modifies its menu depending on the local tastes and preferences of the country where it is located.Which of the following market segmentation strategies does the restaurant employ?

Accepted Answer

A)  Geodemographic segmentation 
B)  Psychographic segmentation 
C)  Behavioristic segmentation 
D)  Volume segmentation 
E)  Economic segmentation 
A)  Geodemographic segmentation 
B)  Psychographic segmentation 
C)  Behavioristic segmentation 
D)  Volume segmentation 
E)  Economic segmentation

Question 3

Market concentration reduces the number of geographic targets for an advertiser.

Accepted Answer

A) True 
 B)False

Question 4

By marketing products to people who desire a luxurious lifestyle,a company is using _____ segmentation.

Accepted Answer

A)  volume 
B)  psychographic 
C)  geodemographic 
D)  geographic 
E)  need-based 
A)  volume 
B)  psychographic 
C)  geodemographic 
D)  geographic 
E)  need-based

Question 5

Free samples and premiums are linked to the communications function of the marketing mix and not the product element.

Accepted Answer

A) True 
 B)False

Question 6

In the case of selective distribution:

Accepted Answer

A)  manufacturers can charge low prices. 
B)  the profit on each unit is usually very low. 
C)  consumers can buy products with minimum effort. 
D)  manufacturers can cut their distribution and promotion costs. 
E)  the sales burden is carried by the manufacturer. 
A)  manufacturers can charge low prices. 
B)  the profit on each unit is usually very low. 
C)  consumers can buy products with minimum effort. 
D)  manufacturers can cut their distribution and promotion costs. 
E)  the sales burden is carried by the manufacturer.

Question 7

Describe the communication element of marketing.

Accepted Answer

The communication element includes all m

Question 8

Briefly describe geographic segmentation.

Accepted Answer

One simple way to define markets is by u

Question 9

Which of the following is true of business markets?

Accepted Answer

A)  They have more buyers than consumer markets. 
B)  They use a more complex process than consumer markets to evaluate new products. 
C)  They can be segmented using psychological variables. 
D)  They depend only on price and quality to make purchase decisions. 
E)  They do not employ professional buyers. 
A)  They have more buyers than consumer markets. 
B)  They use a more complex process than consumer markets to evaluate new products. 
C)  They can be segmented using psychological variables. 
D)  They depend only on price and quality to make purchase decisions. 
E)  They do not employ professional buyers.

Question 10

In volume segmentation,marketers rely on user-status variables to define consumers as light,medium,or heavy users of products.

Accepted Answer

A) True 
 B)False

Question 11

In the _____ stage of the product life cycle,competition intensifies and profits diminish.Companies increase their promotional efforts but emphasize selective demand.

Accepted Answer

A)  decline 
B)  introductory 
C)  maturity 
D)  growth 
E)  revitalization 
A)  decline 
B)  introductory 
C)  maturity 
D)  growth 
E)  revitalization

Question 12

If products are not revitalized,they will enter the _____ stage of the product life cycle due to obsolescence,new technology,or changing consumer tastes.

Accepted Answer

A)  pioneer 
B)  decline 
C)  maturity 
D)  saturation 
E)  growth 
A)  pioneer 
B)  decline 
C)  maturity 
D)  saturation 
E)  growth

Question 13

What is intensive distribution?

Accepted Answer

Soft drinks,candy,Timex watches,and othe

Question 14

Which of the following activities is most likely to take place in a business market?

Accepted Answer

A)  Sale of a personal toolkit for home repairs 
B)  Renting an apartment to a college student 
C)  Hiring a babysitter for the evening 
D)  Sale of buttons and zippers to a jeans manufacturing company 
E)  A financial transaction at a law firm between a lawyer and his client 
A)  Sale of a personal toolkit for home repairs 
B)  Renting an apartment to a college student 
C)  Hiring a babysitter for the evening 
D)  Sale of buttons and zippers to a jeans manufacturing company 
E)  A financial transaction at a law firm between a lawyer and his client

Question 15

Cell phone companies spend a lot of money to encourage heavy users of cell phones to buy plans that offer them additional talktime.This strategy is known as:

Accepted Answer

A)  purchase occasion segmentation. 
B)  psychographic segmentation. 
C)  demographic segmentation. 
D)  geographic segmentation. 
E)  volume segmentation. 
A)  purchase occasion segmentation. 
B)  psychographic segmentation. 
C)  demographic segmentation. 
D)  geographic segmentation. 
E)  volume segmentation.

Question 16

VALS,a psychographic classification system,assigns consumers to one of eight groups based on two dimensions: primary motivation and resources.

Accepted Answer

A) True 
 B)False

Question 17

Briefly describe the 4Ps of marketing.

Accepted Answer

Companies have many strategic options th

Question 18

The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional,social,psychological,and other wants and needs.

Accepted Answer

A)  product concept 
B)  marketing mix 
C)  product life cycle 
D)  communications mix 
E)  product differentiation strategy 
A)  product concept 
B)  marketing mix 
C)  product life cycle 
D)  communications mix 
E)  product differentiation strategy

Question 19

Define direct distribution.

Accepted Answer

When companies sell

Question 20

A company determined the target market for its product to be people under the age of eighteen,living in the metropolitan area of Houston,Texas.Which type of segmentation does this exemplify?

Accepted Answer

This is an example of geodemog

_____ distribution provides the ability to maintain a prestige image and premium prices.

A fast food chain aims to sell its burgers and milkshakes to teenagers and young adults.Additionally,this restaurant modifies its menu depending on the local tastes and preferences of the country where it is located.Which of the following market segmentation strategies does the restaurant employ?

Market concentration reduces the number of geographic targets for an advertiser.

By marketing products to people who desire a luxurious lifestyle,a company is using _____ segmentation.

Free samples and premiums are linked to the communications function of the marketing mix and not the product element.

In the case of selective distribution:

Describe the communication element of marketing.

Briefly describe geographic segmentation.

Which of the following is true of business markets?

In volume segmentation,marketers rely on user-status variables to define consumers as light,medium,or heavy users of products.

In the _____ stage of the product life cycle,competition intensifies and profits diminish.Companies increase their promotional efforts but emphasize selective demand.

If products are not revitalized,they will enter the _____ stage of the product life cycle due to obsolescence,new technology,or changing consumer tastes.

What is intensive distribution?

Which of the following activities is most likely to take place in a business market?

Cell phone companies spend a lot of money to encourage heavy users of cell phones to buy plans that offer them additional talktime.This strategy is known as:

VALS,a psychographic classification system,assigns consumers to one of eight groups based on two dimensions: primary motivation and resources.

Briefly describe the 4Ps of marketing.

The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional,social,psychological,and other wants and needs.

Define direct distribution.

A company determined the target market for its product to be people under the age of eighteen,living in the metropolitan area of Houston,Texas.Which type of segmentation does this exemplify?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

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Exam 6: Market Segmentation and the Marketing Mix

_____ distribution provides the ability to maintain a prestige image and premium prices.

A fast food chain aims to sell its burgers and milkshakes to teenagers and young adults.Additionally,this restaurant modifies its menu depending on the local tastes and preferences of the country where it is located.Which of the following market segmentation strategies does the restaurant employ?

Market concentration reduces the number of geographic targets for an advertiser.

By marketing products to people who desire a luxurious lifestyle,a company is using _____ segmentation.

Free samples and premiums are linked to the communications function of the marketing mix and not the product element.

In the case of selective distribution:

Describe the communication element of marketing.

Briefly describe geographic segmentation.

Which of the following is true of business markets?

In volume segmentation,marketers rely on user-status variables to define consumers as light,medium,or heavy users of products.

In the _____ stage of the product life cycle,competition intensifies and profits diminish.Companies increase their promotional efforts but emphasize selective demand.

If products are not revitalized,they will enter the _____ stage of the product life cycle due to obsolescence,new technology,or changing consumer tastes.

What is intensive distribution?

Which of the following activities is most likely to take place in a business market?

Cell phone companies spend a lot of money to encourage heavy users of cell phones to buy plans that offer them additional talktime.This strategy is known as:

VALS,a psychographic classification system,assigns consumers to one of eight groups based on two dimensions: primary motivation and resources.

Briefly describe the 4Ps of marketing.

The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional,social,psychological,and other wants and needs.

Define direct distribution.

A company determined the target market for its product to be people under the age of eighteen,living in the metropolitan area of Houston,Texas.Which type of segmentation does this exemplify?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters