Exam 6: Systems Development and Project Management

CRM suites will also incorporate TPS,MRP and MER modules as enterprises seek to take advantage of these initiatives.

What is McDonald's performing when it asks its customers if they would like to super-size their meals?

Which question below represents a CRM predicting technology question?

What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?

Contact management falls under the category of the customer service department's CRM tools.

What helps an organization identify its customers across applications?

What occurs when a Web site can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

Retailers are agents who sell products or services on behalf of a company or organization,particularly in the automobile industry.

List and describe several benefits an organization can receive from CRM.

Back-office operations deal directly with the customer.

What automates each phase of the sales process,helping individual sales representatives coordinate and organize all of their accounts?

________________ systems also help an organization communicate with its suppliers by providing a seamless communication channel where data can be shared and accessed by both parties

An organization that uses the RFM formula tracks:

The intense competition in today's marketplace forces organizations to switch from sales-focused strategies to _______________________ strategies.

The intense competition in today's marketplace forces organizations to switch from sales-focused strategies to customer-focused strategies.

What maintains customer contact information and identifies prospective customers for future sales?

An important trend in measuring customer satisfaction and uptake with a product or service is to monitor ____________________ communities

The primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its suppliers.

_________ management systems maintain customer contact information and identify prospective customers for future sales.

CRM _________ systems help organizations identify their customers across applications.