Exam 1: Marketing: The Art and Science of Satisfying Customers

Programs that improve customer service inside a company raise productivity and staff morale,resulting in better customer relationships outside the firm.

Describe interactive marketing and social media.What are the advantages of interactive marketing and social marketing?

Company A provides a component to Company B,which then sells it under its own brand.This is an example of a vertical alliance.

The expanded concept of marketing activities permeates all functions in businesses and not-for profit organizations.

Fred Foods Inc.provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations.This is an example of _____ marketing.

Noel Pvt.Ltd.combines metal,rubber,and other components in the production of appliances.In doing so the company creates _____ utility.

Which of the following is a combination of person,cause,and organization marketing?

An advertisement titled "The Ultimate Place for a vacation" is an example of _____.

Relationship building in marketing starts with excellent customer service after purchase.

The marketing philosophy summarized by the phrase "a high-quality product will sell itself" is a characteristic of the _____ era.

State bureaus of tourism and conventions typically engage in _____ marketing.

Compare the purchase of an AM/FM radio with the purchase of a satellite radio.Describe the creation of utility from the perspective of the manufacturer and marketer.Describe the utility relationship between the customer and the marketer.

Sally Myers,head of marketing at Sally's Salon,serviced six new customers over the past two weeks.Through a feedback form,Sally learnt that all of them had acted upon the opinions of their friends and family members.What Sally encountered is an example of:

Which of the following would be visible in relationship marketing?

Not-for-profit organizations are generally less concerned with the bottom line than for-profit organizations.

What is the role of marketing in sustainability efforts?

Ethics are:

A seller's market is one in which there are more goods and services than people willing to buy them.

Not-for-profit organizations face complex decision-making issues about the correct markets to target as they often must market to multiple publics.

Many not-for-profits utilize _____ in order to influence people to accept their goals or contribute in some way.