Exam 6: Implementing Corporate Social Responsibility

Skeptics call cause-related marketing "conservation philanthropy".

Which of the following is a relevant categorization of stakeholders according to their power to affect a firm's business?

Companies can manage their responses to social pressures by moving through a process of:

Corporate philanthropy is a large part of overall private philanthropy in the U.S.every year.

A progressive business model:

When a company gives monetary gifts to society in order to advance social welfare,it is called:

What is checkbook philanthropy?

Explain what is meant by corporate social responsibility.

Tasks like revising or creating policies,budgeting resources,and assigning work are a part of the:

Social responsibility is still frequently seen as a superfluous activity only indirectly related to the bottom line,one that costs money,takes time,and reduces efficiency.

A traditional business model:

According to Michael Porter and Mark Kramer,an "essential test" for the worthiness of any additional social initiative is to determine whether it presents an opportunity to create _____ that is,a meaningful benefit for society that is also valuable to the business.

As a first step in implementing corporate social responsibility,a corporation should:

What is a strategy? Discuss the implementation of a CSR strategy.

Which of the following is an emerging form of philanthropy that uses market forces to achieve results?

To be effective,performance goals must be general and progress toward them should be measurable.

Job descriptions that include sustainability duties encourage accountability.

When a company changes its philosophy of giving money to charitable organizations from pure generosity to commercial objectives,it is called strategic philanthropy.

At most companies CSR is still incidental,and rarely supplemental,to core business strategies.

The top management of a company sets the tone for the company's social goals.