A) allows a uniform delivered price to be charged to all buyers in each zone. B) simplifies the calculation of transportation charges. C) means making an average freight charge to all buyers within some geographic area. D) may make it possible to compete with sellers located closer to the buyer. E) All of these alternatives are correct. A) allows a uniform delivered price to be charged to all buyers in each zone. B) simplifies the calculation of transportation charges. C) means making an average freight charge to all buyers within some geographic area. D) may make it possible to compete with sellers located closer to the buyer. E) All of these alternatives are correct.

Exam 16: Pricing Objectives and Policies

KeyLine, Inc., engages primarily in the manufacture of touch-sensitive LCD monitors. The company prices its products so that it earns a 20 percent return on investment. Which pricing objective is the company following?

(Multiple Choice)

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(37)

Question 61

"Zone pricing":

(Multiple Choice)

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Question 62

A focus on a target return or return on investment are characteristic of _____ pricing objectives.

(Multiple Choice)

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(37)

Question 63

Under the Robinson-Patman Act, meeting a competitor's price is not permitted as a defense in price discrimination cases.

(True/False)

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(37)

Question 64

Pricing objectives need not be explicitly stated.

(True/False)

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Question 65

Some marketing managers have set up relationships with Internet companies whose ads invite customers to "set your own price." Such marketing managers

(Multiple Choice)

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(38)

Question 66

A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using?

(Multiple Choice)

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(39)

Question 67

Which of the following give a producer a way to be certain that final consumers actually get the price reduction?

(Multiple Choice)

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Question 68

The court decisions in the Borden case clearly show that:

(Multiple Choice)

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(39)

Question 69

Allowances are given to final consumers, business customers, or channel members for accepting more of something.

(True/False)

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(39)

Question 70

A reduction from list price given to retailers to get shelf space for a product is a:

(Multiple Choice)

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Question 71

Which of the following is a profit-oriented pricing objective?

(Multiple Choice)

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Question 72

A manufacturer could try to defend itself against charges of price discrimination under the Robinson-Patman Act by claiming that:

(Multiple Choice)

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(38)

Question 73

Most firms in the U.S. avoid using a one-price policy because it is so inconvenient to administer and leads to more negotiation and higher selling costs.

(True/False)

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Question 74

A one-price policy means offering the same price:

(Multiple Choice)

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Question 75

If a seller wanted to pay the delivery charges and keep title to the products until delivered to a buyer, the seller could use "F.O.B. buyer's factory" geographic pricing terms. F.O.B. buyer's factory. In this case, title does not pass until the products are delivered. F.O.B. delivered or

(True/False)

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(49)

Question 76

F.O.B. "shipping point" pricing simplifies the seller's pricing, but tends to reduce the size of the seller's market. F.O.B. shipping point pricing simplifies the seller's pricing but it may narrow the market.

(True/False)

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(34)

Question 77

_____ means setting a fair price level for a marketing mix that really gives the target market superior customer value.

(Multiple Choice)

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Question 78

Which of the following statements concerning "value pricing" is FALSE?

(Multiple Choice)

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Question 79

A _____ price policy tries to sell the top of the demand curve at a high price before aiming at more price-sensitive customers.

(Multiple Choice)

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(43)

Question 80

Showing 61 - 80 of 305

KeyLine, Inc., engages primarily in the manufacture of touch-sensitive LCD monitors. The company prices its products so that it earns a 20 percent return on investment. Which pricing objective is the company following?

"Zone pricing":

A focus on a target return or return on investment are characteristic of _____ pricing objectives.

Under the Robinson-Patman Act, meeting a competitor's price is not permitted as a defense in price discrimination cases.

Pricing objectives need not be explicitly stated.

Some marketing managers have set up relationships with Internet companies whose ads invite customers to "set your own price." Such marketing managers

Which of the following give a producer a way to be certain that final consumers actually get the price reduction?

The court decisions in the Borden case clearly show that:

Allowances are given to final consumers, business customers, or channel members for accepting more of something.

A reduction from list price given to retailers to get shelf space for a product is a:

Which of the following is a profit-oriented pricing objective?

A manufacturer could try to defend itself against charges of price discrimination under the Robinson-Patman Act by claiming that:

Most firms in the U.S. avoid using a one-price policy because it is so inconvenient to administer and leads to more negotiation and higher selling costs.

A one-price policy means offering the same price:

If a seller wanted to pay the delivery charges and keep title to the products until delivered to a buyer, the seller could use "F.O.B. buyer's factory" geographic pricing terms. F.O.B. buyer's factory. In this case, title does not pass until the products are delivered. F.O.B. delivered or

F.O.B. "shipping point" pricing simplifies the seller's pricing, but tends to reduce the size of the seller's market. F.O.B. shipping point pricing simplifies the seller's pricing but it may narrow the market.

_____ means setting a fair price level for a marketing mix that really gives the target market superior customer value.

Which of the following statements concerning "value pricing" is FALSE?

A _____ price policy tries to sell the top of the demand curve at a high price before aiming at more price-sensitive customers.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters