Question 1

Consumer product classes are based on ______________, while business product classes are based on ______________.

Accepted Answer

A)  how the product is to be used, the price for the product 
B)  how consumers shop for the product, how the product is to be used 
C)  the price of the product, the quality of the product 
D)  how the product is produced, how the product is sold 
E)  how the product is sold, how the product is produced 
A)  how the product is to be used, the price for the product 
B)  how consumers shop for the product, how the product is to be used 
C)  the price of the product, the quality of the product 
D)  how the product is produced, how the product is sold 
E)  how the product is sold, how the product is produced B

Question 2

Anita Seagroves visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of

Accepted Answer

A)  homogeneous shopping. 
B)  trademarking. 
C)  brand rejection. 
D)  heterogeneous shopping. 
E)  brand nonrecognition. 
A)  homogeneous shopping. 
B)  trademarking. 
C)  brand rejection. 
D)  heterogeneous shopping. 
E)  brand nonrecognition. C

Question 3

Saxon Shoes is a large independent shoe store. In the men's department, the store offers three different brands of slip-on tassel loafers for men: Bass, priced at $75; Rockport, priced at $125; and Allen Edmonds, priced at $250. In terms of product quality, which of the following is an accurate statement?

Accepted Answer

A)  The Bass shoes have the lowest quality. 
B)  The Allen-Edmonds shoes have the highest quality. 
C)  The Rockport shoes have mid-level quality. 
D)  The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market. 
E)  All of these alternatives are correct. 
A)  The Bass shoes have the lowest quality. 
B)  The Allen-Edmonds shoes have the highest quality. 
C)  The Rockport shoes have mid-level quality. 
D)  The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market. 
E)  All of these alternatives are correct. D

Question 4

Impulse products:

Accepted Answer

A)  can have limited availability as long as display is good. 
B)  need widespread distribution with display at point of purchase. 
C)  need enough exposure to facilitate price comparisons. 
D)  need adequate representation in major shopping areas. 
E)  need widespread distribution at low cost. 
A)  can have limited availability as long as display is good. 
B)  need widespread distribution with display at point of purchase. 
C)  need enough exposure to facilitate price comparisons. 
D)  need adequate representation in major shopping areas. 
E)  need widespread distribution at low cost.

Question 5

Which of the following is LEAST likely to be a convenience product for most consumers?

Accepted Answer

A)  Peanut butter 
B)  Laundry detergent 
C)  Candy bar 
D)  Pair of jeans 
E)  Paper towels 
A)  Peanut butter 
B)  Laundry detergent 
C)  Candy bar 
D)  Pair of jeans 
E)  Paper towels

Question 6

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

Accepted Answer

A)  Components 
B)  Installations 
C)  Professional services 
D)  Raw materials 
E)  Supplies 
A)  Components 
B)  Installations 
C)  Professional services 
D)  Raw materials 
E)  Supplies

Question 7

According to the text, which of the following is NOT a product?

Accepted Answer

A)  space in Playboy Magazine sold to an advertiser 
B)  a Sony PlayStation III 
C)  a Broadway musical play 
D)  the San Diego Zoo 
E)  All of these choices are products. 
A)  space in Playboy Magazine sold to an advertiser 
B)  a Sony PlayStation III 
C)  a Broadway musical play 
D)  the San Diego Zoo 
E)  All of these choices are products.

Question 8

Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

Accepted Answer

A)  an impulse product. 
B)  a heterogeneous shopping product. 
C)  an emergency product. 
D)  a specialty product. 
E)  a homogeneous shopping product. 
A)  an impulse product. 
B)  a heterogeneous shopping product. 
C)  an emergency product. 
D)  a specialty product. 
E)  a homogeneous shopping product.

Question 9

_____ means a product's ability to satisfy a customer's needs or requirements.

Accepted Answer

A)  Quality 
B)  Service 
C)  Trademark 
D)  Derived demand 
E)  Assortment 
A)  Quality 
B)  Service 
C)  Trademark 
D)  Derived demand 
E)  Assortment

Question 10

Raw materials

Accepted Answer

A)  are treated as expense items. 
B)  are unprocessed but eventually become part of a final physical good. 
C)  include both farm products and natural products. 
D)  move to the next production process with little handling. 
E)  All of these alternatives are correct. 
A)  are treated as expense items. 
B)  are unprocessed but eventually become part of a final physical good. 
C)  include both farm products and natural products. 
D)  move to the next production process with little handling. 
E)  All of these alternatives are correct.

Question 11

Which of the following is NOT a convenience product?

Accepted Answer

A)  A staple. 
B)  An impulse product. 
C)  A business product. 
D)  An emergency product. 
E)  All of these are convenience products. 
A)  A staple. 
B)  An impulse product. 
C)  A business product. 
D)  An emergency product. 
E)  All of these are convenience products.

Question 12

By definition, a brand name may not include:

Accepted Answer

A)  the company name. 
B)  the product name. 
C)  words. 
D)  groups of words. 
E)  symbols and pictures. 
A)  the company name. 
B)  the product name. 
C)  words. 
D)  groups of words. 
E)  symbols and pictures.

Question 13

Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.

Accepted Answer

A) True 
 B)False

Question 14

Denise Hunter had Thomasville brand living room furniture and wanted to buy a particular chair of the same brand. She made a few calls to find a store that had the chair in stock. When she found one, she went there and purchased the chair. For Denise, the chair was

Accepted Answer

A)  a homogeneous shopping product. 
B)  a specialty product. 
C)  an impulse product. 
D)  a heterogeneous shopping product. 
E)  an emergency product. 
A)  a homogeneous shopping product. 
B)  a specialty product. 
C)  an impulse product. 
D)  a heterogeneous shopping product. 
E)  an emergency product.

Question 15

The Federal Fair Packaging and Labeling Act:

Accepted Answer

A)  requires that consumer goods be clearly labeled in understandable terms-to give more information. 
B)  requires informative labeling of food products regarding nutrients, taste, and texture. 
C)  requires informative labeling of food products regarding fat content. 
D)  requires protective packaging. 
E)  All of these alternatives are correct. 
A)  requires that consumer goods be clearly labeled in understandable terms-to give more information. 
B)  requires informative labeling of food products regarding nutrients, taste, and texture. 
C)  requires informative labeling of food products regarding fat content. 
D)  requires protective packaging. 
E)  All of these alternatives are correct.

Question 16

All of the following are examples of dealer brands EXCEPT:

Accepted Answer

A)  Craftsman Tools 
B)  Up and Up 
C)  Sam's Choice 
D)  McDonald's 
E)  Kenmore 
A)  Craftsman Tools 
B)  Up and Up 
C)  Sam's Choice 
D)  McDonald's 
E)  Kenmore

Question 17

Which of the following statements about the Lanham Act is TRUE?

Accepted Answer

A)  It spells out what kinds of brand names can be protected. 
B)  Registration under the Lanham Act only applies to licensed brands. 
C)  The Lanham Act makes registration of a brand name mandatory. 
D)  Registering under the Lanham Act does not help protect a trademark to be used in foreign markets. 
E)  All of these statements about the Lanham Act are TRUE. 
A)  It spells out what kinds of brand names can be protected. 
B)  Registration under the Lanham Act only applies to licensed brands. 
C)  The Lanham Act makes registration of a brand name mandatory. 
D)  Registering under the Lanham Act does not help protect a trademark to be used in foreign markets. 
E)  All of these statements about the Lanham Act are TRUE.

Question 18

Which of the following is not one of the types of supplies?

Accepted Answer

A)  Maintenance supplies 
B)  Repair supplies 
C)  Operating supplies 
D)  Professional supplies 
A)  Maintenance supplies 
B)  Repair supplies 
C)  Operating supplies 
D)  Professional supplies

Question 19

If a firm offers a written warranty, it

Accepted Answer

A)  must be labeled either "full" or "limited." 
B)  must be available to buyers before the sale. 
C)  shouldn't be "deceptive" or "unfair" per FTC guidelines. 
D)  may help create a new strategy. 
E)  All of these alternatives are correct. 
A)  must be labeled either "full" or "limited." 
B)  must be available to buyers before the sale. 
C)  shouldn't be "deceptive" or "unfair" per FTC guidelines. 
D)  may help create a new strategy. 
E)  All of these alternatives are correct.

Question 20

Brand recognition, brand preference, and brand insistence are various levels of _____.

Accepted Answer

A)  brand rejection 
B)  branding 
C)  brand familiarity 
D)  brand equity 
E)  brand marks 
A)  brand rejection 
B)  branding 
C)  brand familiarity 
D)  brand equity 
E)  brand marks

Consumer product classes are based on , while business product classes are based on .

Anita Seagroves visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of

Impulse products:

Which of the following is LEAST likely to be a convenience product for most consumers?

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

According to the text, which of the following is NOT a product?

Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

_____ means a product's ability to satisfy a customer's needs or requirements.

Raw materials

Which of the following is NOT a convenience product?

By definition, a brand name may not include:

Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.

Denise Hunter had Thomasville brand living room furniture and wanted to buy a particular chair of the same brand. She made a few calls to find a store that had the chair in stock. When she found one, she went there and purchased the chair. For Denise, the chair was

The Federal Fair Packaging and Labeling Act:

All of the following are examples of dealer brands EXCEPT:

Which of the following statements about the Lanham Act is TRUE?

Which of the following is not one of the types of supplies?

If a firm offers a written warranty, it

Brand recognition, brand preference, and brand insistence are various levels of _____.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Exam 8: Elements of Product Planning for Goods and Services

Consumer product classes are based on ______________, while business product classes are based on ______________.

Anita Seagroves visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of

Impulse products:

Which of the following is LEAST likely to be a convenience product for most consumers?

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

According to the text, which of the following is NOT a product?

Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

_____ means a product's ability to satisfy a customer's needs or requirements.

Raw materials

Which of the following is NOT a convenience product?

By definition, a brand name may not include:

Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.

Denise Hunter had Thomasville brand living room furniture and wanted to buy a particular chair of the same brand. She made a few calls to find a store that had the chair in stock. When she found one, she went there and purchased the chair. For Denise, the chair was

The Federal Fair Packaging and Labeling Act:

All of the following are examples of dealer brands EXCEPT:

Which of the following statements about the Lanham Act is TRUE?

Which of the following is not one of the types of supplies?

If a firm offers a written warranty, it

Brand recognition, brand preference, and brand insistence are various levels of _____.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Consumer product classes are based on , while business product classes are based on .