Exam 11: Distribution Customer Service and Logistics

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The transporting function adds value by:

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D

With the PD concept, firms decide what specific service level to provide their customers.

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Public warehouses:

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C

Just-in-time (JIT) delivery

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Honda requires its brake suppliers to deliver parts to its production plants three hours before the parts are scheduled to be installed in a new car. This is an example of which logistics activity?

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In which of the following orders are activities most likely to be performed on goods arriving at a distribution center?

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Regarding transportation modes, which of the following statements is NOT true?

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Most marketing functions can be shared in a channel, but the storing function is almost always handled by the producer.

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Regarding alternative transporting modes, which of the following statements is TRUE?

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Use this information for question that refer to the United Tools case. Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers. Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage. Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows: 1. Airfreight 2. Inland waterways 3. Trucks 4. Rail and regional warehouses Total Cost \ 1,000,000 \ 300,000 \ 500,000 \ 650,000 Distribution Service Level 95 percent 60 percent 70 percent 80 percent Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price. For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck. United ships to the regional distribution centers of one of the retail hardware chains that it serves. The main advantage of the distribution centers for the retailer is likely to be that they

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Most physical distribution decisions involve trade-offs between costs, the customer service level, and sales.

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For many physical goods, firms spend half or more of their total marketing dollars on physical distribution activities.

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A channel of distribution is part of a broader network of relationships called a supply chain.

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Airfreight generally increases both transporting cost and the total cost of distribution because it tends to add to inventory costs, spoilage, theft, and damage.

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A supply chain:

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Compared to a warehouse, a DISTRIBUTION CENTER is:

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A footwear company specializing in the production of ballet shoes normally produces shoes only in women's and girl's sizes. The company is hired by several customers to produce shoes in men's and boy's sizes. Which of the following should the manufacturer consider in order to achieve economies of scale in shoe production?

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Which of the following statements about the transporting function is TRUE?

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Which of the following transportation modes is "best" at handling a variety of goods?

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Tammy works in transportation for a company that manufactures tractors and other farm equipment in China for the U.S. market. Cost is her primary concern in getting products to farm states in the U.S. Midwest. Which mode(s) of transportation would you suggest?

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