Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society393 Questions
Exam 2: Marketing Strategy Planning322 Questions
Exam 3: Evaluating Opportunities in the Changing Market Environment360 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning253 Questions
Exam 5: Final Consumers and Their Buying Behavior358 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior277 Questions
Exam 7: Improving Decisions With Marketing Information263 Questions
Exam 8: Elements of Product Planning for Goods and Services385 Questions
Exam 9: Product Management and New-Product Development258 Questions
Exam 10: Place and Development of Channel Systems293 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotion-Introduction to Integrated Marketing Communications341 Questions
Exam 14: Personal Selling and Customer Service299 Questions
Exam 15: Advertising, Publicity, and Sales Promotion344 Questions
Exam 16: Pricing Objectives and Policies305 Questions
Exam 17: Price Setting in the Business World270 Questions
Exam 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe232 Questions
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The transporting function adds value by:
Free
(Multiple Choice)
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Correct Answer:
D
With the PD concept, firms decide what specific service level to provide their customers.
Free
(True/False)
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Correct Answer:
True
Honda requires its brake suppliers to deliver parts to its production plants three hours before the parts are scheduled to be installed in a new car. This is an example of which logistics activity?
(Multiple Choice)
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In which of the following orders are activities most likely to be performed on goods arriving at a distribution center?
(Multiple Choice)
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Regarding transportation modes, which of the following statements is NOT true?
(Multiple Choice)
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Most marketing functions can be shared in a channel, but the storing function is almost always handled by the producer.
(True/False)
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Regarding alternative transporting modes, which of the following statements is TRUE?
(Multiple Choice)
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Use this information for question that refer to the United Tools case. Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers.
Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage.
Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows: 1. Airfreight 2. Inland waterways 3. Trucks 4. Rail and regional warehouses Total Cost \ 1,000,000 \ 300,000 \ 500,000 \ 650,000 Distribution Service Level 95 percent 60 percent 70 percent 80 percent
Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price.
For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck.
United ships to the regional distribution centers of one of the retail hardware chains that it serves. The main advantage of the distribution centers for the retailer is likely to be that they
(Multiple Choice)
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Most physical distribution decisions involve trade-offs between costs, the customer service level, and sales.
(True/False)
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For many physical goods, firms spend half or more of their total marketing dollars on physical distribution activities.
(True/False)
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A channel of distribution is part of a broader network of relationships called a supply chain.
(True/False)
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Airfreight generally increases both transporting cost and the total cost of distribution because it tends to add to inventory costs, spoilage, theft, and damage.
(True/False)
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A footwear company specializing in the production of ballet shoes normally produces shoes only in women's and girl's sizes. The company is hired by several customers to produce shoes in men's and boy's sizes. Which of the following should the manufacturer consider in order to achieve economies of scale in shoe production?
(Multiple Choice)
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Which of the following statements about the transporting function is TRUE?
(Multiple Choice)
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Which of the following transportation modes is "best" at handling a variety of goods?
(Multiple Choice)
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Tammy works in transportation for a company that manufactures tractors and other farm equipment in China for the U.S. market. Cost is her primary concern in getting products to farm states in the U.S. Midwest. Which mode(s) of transportation would you suggest?
(Multiple Choice)
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