Exam 9: Product Management and New-Product Development

Marketing strategy planning for a product depends on where the product is in its life cycle and how fast it is moving to the next stage.

At one time most firms assumed defects were an inevitable part of mass production. _____ firms showed that this assumption was not valid.

Regarding new-product development, market tests:

Which of the following is not within the power of the Consumer Product Safety Commission?

The sales and profits of an individual brand may or may not follow the life cycle pattern of the product idea.

When planning for the different stages of the product life cycle, managers should remember that:

The Consumer Product Safety Commission can:

In which product life cycle stage must companies focus on educating potential customers about the advantages of a new product concept?

Which of the following statements is not true of the product life cycle?

The stage of the product life cycle in which competitors are most likely to introduce product improvements is the market growth stage.

Competitors that begin to see the success of a new product or product category typically:

Fashion-related products tend to have short life cycles.

Regarding product life cycles, good marketing managers know that:

Passage of the Consumer Product Safety Act means that:

_____ is a type of innovative product that requires customers adopting the innovation to significantly change their behavior.

Which of the following is a common cause of new product failures?

Marketing managers should recognize that:

Market testing can be risky because it gives information to competitors, but not testing may be even riskier.

Concerning product life cycles:

Which of the following statements about the idea evaluation step is false?