Exam 5: The Five Generic Competitive Strategies: Which One to Employ

Explain how the keys to sustaining a broad differentiation strategy differ from the keys to sustaining a best-cost producer strategy.

A boutique hotel chain provides upscale rooms and superior customer service at value prices. What strategy is the hotelier using to gain competitive advantage?

The essence of a broad differentiation strategy is to

In which of the following circumstances is a strategy to be the industry's overall low-cost provider NOT particularly well-matched to the market situation?

Which of the following is NOT one of the five generic competitive strategies?

Focused strategies keyed either to low cost or differentiation are especially appropriate for situations where

In what market and competitive circumstances are focused low-cost and focused differentiation strategies NOT attractive?

A government oil company is having trouble with the private refineries and transporters to whom it delegates important stages of production. It decides to become more active along the entire supply chain from locating deposits to retailing the fuel to consumers. Which of the following does it intend to achieve?

The marketing emphasis of a company pursuing a focused low-cost provider strategy usually is to

Achieving a differentiation-based competitive advantage does NOT involve

Examples of important cost drivers in a company's value chain do NOT include

The keys to maintaining a broad differentiation strategy are to

The competitive objective of a best-cost provider strategy is to

Which of the following generic types of competitive strategies is typically the "best" strategy for a company to employ?

Broad differentiation strategies are well-suited for market circumstances where

A firm pursuing a best-cost provider strategy

To profitably employ a best-cost provider strategy, a company must have the resources and capabilities to

While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another are

A company attempting to be successful with a broad differentiation strategy has to

Which of the following is NOT true of a company that succeeds in differentiating its product offering from those of its rivals?