Exam 1: What Is Strategy and Why Is It Important

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

Explain why some companies get to the top of industry rankings and stay there, while others do not.

Free
(Essay)
4.7/5
(34)
Correct Answer:
Verified

The better conceived a company's strategy and the more competently it is executed, the more likely that the company will be a standout performer in the marketplace. In stark contrast, a company that lacks clear-cut direction, has a flawed strategy, or can't execute its strategy competently is a company whose financial performance is probably suffering, whose business is at long-term risk, and whose management is sorely lacking. That is, how well a company performs is directly attributable to the caliber of its strategy and the proficiency with which the strategy is executed.

Managers must be prepared to modify their strategy in response to all of the following EXCEPT

Free
(Multiple Choice)
4.9/5
(41)
Correct Answer:
Verified

E

A winning strategy is one that

Free
(Multiple Choice)
4.9/5
(32)
Correct Answer:
Verified

C

Why are capabilities needed to build a sustainable competitive advantage so important to a winning business strategy? Cite one of the company examples in the chapter to illustrate your answer.

(Essay)
4.9/5
(28)

What is the connection between a company's strategy and its quest for sustainable competitive advantage?

(Essay)
4.9/5
(35)

Which of the following questions tests the merits of the firm's strategy and distinguishes it as a winning strategy?

(Multiple Choice)
4.7/5
(27)

It is normal for a company's strategy to end up being

(Multiple Choice)
4.8/5
(26)

Managers of every company should be willing and ready to modify the strategy because

(Multiple Choice)
4.9/5
(37)

A luxury bathtub manufacturer offered scented bubble bath foams and massage coupons as a gimmick when their bathtubs did not sell. Their bubble foam became famous among some women and led to a line of exclusive bath products for women. They established shops in various regional locations and roped in celebrities to market their products to enhance sales. Now its products are sold through retail outlets and online sites throughout the world. Which of the following is accurate?

(Multiple Choice)
4.7/5
(29)

Which of the following questions can be used to distinguish a winning strategy from a mediocre or losing strategy?

(Multiple Choice)
4.9/5
(25)

Which of the following is NOT a frequently used strategic approach to set a company apart from rivals and achieve a sustainable competitive advantage?

(Multiple Choice)
4.8/5
(36)

Crafting a deliberate strategy involves developing strategy elements that

(Multiple Choice)
4.9/5
(40)

The difference between a company's strategy and a company's business model is that

(Multiple Choice)
4.8/5
(35)

A regional electric scooter manufacturer sells its scooter at a lower price than other two-wheeler manufacturers. What will make the product most attractive for customers?

(Multiple Choice)
4.8/5
(42)

Why is sustainable competitive advantage so important to a winning business strategy?

(Essay)
4.9/5
(27)

A computer chip manufacturing giant decides to outsource its operations to a new geographical location with cheaper labor amidst ongoing labor strikes in a few of its existing locations (due to proposed job cuts). This draws criticism in its new market and affects its current market position and productivity. Which of the following would be an appropriate reactive (emergent) strategy while moving forward?

(Multiple Choice)
4.8/5
(34)

Crafting and executing a strategy is a top-priority managerial task because

(Multiple Choice)
4.7/5
(29)

The most significant signs of a well-managed company are

(Multiple Choice)
4.9/5
(37)

The customer value proposition lays out the company's approach to

(Multiple Choice)
4.8/5
(34)

A mobile phone manufacturing and marketing company acquires an overseas display manufacturing company to gain a strong market position. Which of the five generic strategies has the mobile phone manufacturer used to gain competitive advantage?

(Essay)
4.8/5
(32)
Showing 1 - 20 of 112
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)