Exam 1: What Is Strategy and Why Is It Important

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What separates a powerful strategy from a run-of-the-mill or ineffective one?

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A beauty products giant that manufactures quality makeup products observes a lot of its hits by college students on its makeup tutorials. It opens another sub-brand that provides low-priced makeup services to college partygoers. Which of the five generic strategies has the company used?

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Which of the following consumer goods companies does NOT pursue the same business model?

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Can an organization succeed by pursuing strategies that are "proactive" and "reactive"? Explain.

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An established company in a market decides to donate a part of its profits to a children's charity to improve its market image. Soon after it launched a website that offers new clothes, accessories, and books that could be donated to various children's charities by interested parties. The company gained positive publicity and its sales went up. What would you say about this strategy?

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A dining facility with multiple branches caters to newlywed couples only. The ambience, special live music arrangements for each couple, and privacy of the dining sections have become a rage among newlyweds. Which of the five generic strategies has the company used?

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Winning a sustainable competitive edge over competitors does NOT hinge on which of the following?

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A new entrant into the mobile phone market imitates its rivals cellphones feature for feature, but offers its products at a twenty percent discount over its rivals' prices. What can you say about the new entrant's prospects for long-term success?

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An established manufacturer and marketer of apparel and equipment for competitive sports is fast losing market share to companies that not only offer similar products, but also are upgrading their research and development capabilities to produce better products. List a few general actions and approaches that would help the established company revive its position.

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To improve performance, there are many different avenues for outcompeting rivals such as

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Briefly define each of the following terms. a. Sustainable competitive advantage b. Deliberate strategy c. Emergent strategy d. Realized strategy e. Abandoned strategy

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Changing circumstances and ongoing managerial efforts to improve the strategy

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Which of the following is not an element of a company's business strategy?

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The pattern of actions and business approaches that would NOT define a company's strategy include actions to

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Different companies across different industries adopt any one of the five generic strategies to gain competitive advantage. Which of the following is most likely to use a low-cost provider strategy?

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A creative, distinctive strategy that delivers a sustainable competitive advantage is important because

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A company achieves sustainable competitive advantage when

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Mediocre execution of a powerful strategy is a proven recipe for winning in the marketplace. True or false? Explain your answer.

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Excellent execution of an excellent strategy is

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An electronic chip manufacturer has a quarterly release of its products. What can you say about its strategy?

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