Exam 6: Market Structure

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The shutdown condition-the point where the company finds it no longer viable to produce and sell a product-for a competitive firm,in the short run,is where price is

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D

Elmer's Glue has captured the market for school glue.It is preferred by both students and parents alike.It takes very little capitalization to enter the market,but nobody succeeds in doing so.The glue clearly needs no patents or secret formulas.This type of market is called a(n)

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C

Recently American Airlines started charging $15 for each checked baggage.Why did the company not charge $15 to $20 more per ticket and quietly avoid this publicity?

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This is a very good example of strategic play at various levels.If the company increased the price,then consumers would switch to other airlines,and this loss in sales would have affected the company heavily.By charging a fee for checked baggage,the company technically shifts the onus on to the consumers.Consumers who have already planned their trips are not going to shift for a mere $15,and new consumers will have to weigh in all the costs and benefits from searching for lower ticket prices.This risky decision made by the company may pay off,since all companies have had to make adjustments in recent months due to cost-push inflation.Indeed,the publicity serves as strategic advertisement that other companies cannot vie with.

Under what market structure do we have strategic play?

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There are four structural components to a perfectly competitive market.Which one of the four components is the most important to market operation and why?

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Why would precommitment contracts,licenses,learning curve effects,and brand advantages protect an established corporation from new competitors?

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Explain why OPEC cannot always maintain a high price of oil by restricting production?

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A monopolist's demand curve is P = 10 - 2Q.Thus,the MR is

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A necessary condition for market power to exist for a particular company in a market is that

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The market environment heavily influences corporate decision-making ability.Discuss the differences in executive decisions concerning pricing,product design,and advertising between a company that exists in a perfectly competitive market and a company in a monopolistically competitive market.

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In a monopolistically competitive market,the advantage that a seller has over competitors or newcomers is

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As a source of market power,a precommitment contract is an example of a(n)

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A new entrant can deter the brand advantage enjoyed by an existing firm by

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Currently,a monopolist's MR = $5 and its MC = $10 and it serves 10 consumers.An 11th consumer walks in.Should the company provide service to the additional customer?

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An industry demand curve faced by firms in a duopoly is P = 69 - Q,where Q = Q1 + Q2.MC for each firm is 0.How many units should each firm produce? How much money will each firm make?

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Duds is a new laundry detergent trying to break into the market.What might be its big problem?

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Manifold Manufacturing,a large producer of motorcycle parts,is accused of monopolizing the market for a particular motorcycle part.Why would its legal defense team be so interested in a statistical estimate that the price elasticity of demand for its motorcycle part was 0.62?

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If a firm with monopoly pricing power in the market faces a demand curve of P = 2,000 - 2Q and marginal cost of MC = 1,100 + 2Q,then the firm will produce

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If a competitive firm can sell its product at $1,600 per unit and the marginal cost of the firm is MC = 1,100 + 2Q,then the firm will produce

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While very few markets are "purely competitive" according to the strict economics definition,market analysts often use competition as

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