Question 1

Subcultures tend to transfer their beliefs and values from generation to generation.

Accepted Answer

A) True 
 B)False  True

Question 2

In the elaboration likelihood model,there are two ways promotion communication can persuade consumers.What are those two ways?

Accepted Answer

The elaboration likelihood model uses central route to persuasion and the peripheral route to persuasion to persuade consumers.

Question 3

When Jana uses a $1-off coupon to purchase an exercise mat,she is providing feedback.

Accepted Answer

A) True 
 B)False  True

Question 4

When looking for a babysitter,the mother may consider the teenager next door and a former daycare employee.These two make up her evoked set.

Accepted Answer

A) True 
 B)False

Question 5

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Accepted Answer

A) Consumer behavior 
B) Stimulus-response 
C) Cognitive learning 
D) Psychological response 
E) Customer fulfillment 
A) Consumer behavior 
B) Stimulus-response 
C) Cognitive learning 
D) Psychological response 
E) Customer fulfillment

Question 6

Define consumer behavior.

Accepted Answer

Consumer behavior: The activit

Question 7

What is culture? How does it differ from a subculture?

Accepted Answer

Culture: A homogenous group's whole set

Question 8

The four quadrants of the FCB grid are high involvement or low involvement and:

Accepted Answer

A) a need and a want. 
B) think and feel. 
C) cultural or social environments. 
D) peripheral or route persuasion. 
E) cognitive or conditioned thinking. 
A) a need and a want. 
B) think and feel. 
C) cultural or social environments. 
D) peripheral or route persuasion. 
E) cognitive or conditioned thinking.

Question 9

What are the three personal processes in the consumer decision process?

Accepted Answer

The three personal processes govern the

Question 10

Each year Kate looks forward to her two-week vacation.She treats herself to some exotic location and stays in luxurious surroundings.Just before her last vacation,her car broke down and she had to spend her vacation money on repairs.The desire for a luxurious vacation is produced by a(n)_____ motive,while the necessity of paying to have the car repaired is an example of a(n)_____ motive.

Accepted Answer

A) positively originated;negatively originated 
B) transformational;transactional 
C) informational;transformational 
D) negatively originated;positively originated 
E) informational;transactional 
A) positively originated;negatively originated 
B) transformational;transactional 
C) informational;transformational 
D) negatively originated;positively originated 
E) informational;transactional

Question 11

What are the three positively originated (transformational)motives?

Accepted Answer

The three positively originated motives-

Question 12

Distinguish between the FCB grid and the Kim-Lord grid.

Accepted Answer

FCB grid: A two dimensional model that c

Question 13

Alan White is a rodeo performer.In a magazine called Western Horseman,White learned about a new kind of feed supplement for his horse that will help keep the animal at its peak performance.White used a(n)_____ to become familiar with this new product.

Accepted Answer

A) encoded message 
B) semiotics 
C) non-personal channel 
D) personal channel 
E) inert medium 
A) encoded message 
B) semiotics 
C) non-personal channel 
D) personal channel 
E) inert medium

Question 14

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

Accepted Answer

A) For every ten cups of coffee you purchase at a local convenience store,you get one free. 
B) A sales clerk gives out free samples of Bush's brand home style chili at Sam's Club. 
C) Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer. 
D) A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household. 
E) A new laundry shop offers a one-time free trial for all customers. 
A) For every ten cups of coffee you purchase at a local convenience store,you get one free. 
B) A sales clerk gives out free samples of Bush's brand home style chili at Sam's Club. 
C) Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer. 
D) A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household. 
E) A new laundry shop offers a one-time free trial for all customers.

Question 15

It is important to note that brand loyalty must be a conscious decision expressed through intention or behavior.

Accepted Answer

A) True 
 B)False

Question 16

An impulse buy would be an example of the peripheral route to persuasion.

Accepted Answer

A) True 
 B)False

Question 17

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings,thoughts,beliefs and actions.

Accepted Answer

A) True 
 B)False

Question 18

In a study in the Netherlands,Belgium and Germany,respondents were asked several questions that asked them to rate imported meat against locally-produced meat.In all cases,locally-produced meat was rated much higher even though the meat from all three nations is virtually indistinguishable._____ Screens based on learned factors led to this perceived differences.

Accepted Answer

A) Physiological 
B) Rational 
C) Functional 
D) Psychological 
E) Self-actualizing 
A) Physiological 
B) Rational 
C) Functional 
D) Psychological 
E) Self-actualizing

Question 19

Briefly explain the theory of cognitive dissonance.

Accepted Answer

The theory of cognitive disson

Question 20

_____ occurs when the change in belief,attitude or behavioral intention is caused by promotion communication.

Accepted Answer

A) Learning 
B) Corroboration 
C) Motivation 
D) Substantiation 
E) Persuasion 
A) Learning 
B) Corroboration 
C) Motivation 
D) Substantiation 
E) Persuasion

Subcultures tend to transfer their beliefs and values from generation to generation.

In the elaboration likelihood model,there are two ways promotion communication can persuade consumers.What are those two ways?

When Jana uses a $1-off coupon to purchase an exercise mat,she is providing feedback.

When looking for a babysitter,the mother may consider the teenager next door and a former daycare employee.These two make up her evoked set.

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Define consumer behavior.

What is culture? How does it differ from a subculture?

The four quadrants of the FCB grid are high involvement or low involvement and:

What are the three personal processes in the consumer decision process?

What are the three positively originated (transformational)motives?

Distinguish between the FCB grid and the Kim-Lord grid.

Alan White is a rodeo performer.In a magazine called Western Horseman,White learned about a new kind of feed supplement for his horse that will help keep the animal at its peak performance.White used a(n)_____ to become familiar with this new product.

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

It is important to note that brand loyalty must be a conscious decision expressed through intention or behavior.

An impulse buy would be an example of the peripheral route to persuasion.

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings,thoughts,beliefs and actions.

Briefly explain the theory of cognitive dissonance.

_____ occurs when the change in belief,attitude or behavioral intention is caused by promotion communication.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 5: Communication and Consumer Behavior

Subcultures tend to transfer their beliefs and values from generation to generation.

In the elaboration likelihood model,there are two ways promotion communication can persuade consumers.What are those two ways?

When Jana uses a $1-off coupon to purchase an exercise mat,she is providing feedback.

When looking for a babysitter,the mother may consider the teenager next door and a former daycare employee.These two make up her evoked set.

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Define consumer behavior.

What is culture? How does it differ from a subculture?

The four quadrants of the FCB grid are high involvement or low involvement and:

What are the three personal processes in the consumer decision process?

What are the three positively originated (transformational)motives?

Distinguish between the FCB grid and the Kim-Lord grid.

Alan White is a rodeo performer.In a magazine called Western Horseman,White learned about a new kind of feed supplement for his horse that will help keep the animal at its peak performance.White used a(n)_____ to become familiar with this new product.

Advertisers have three habit-related goals.Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

It is important to note that brand loyalty must be a conscious decision expressed through intention or behavior.

An impulse buy would be an example of the peripheral route to persuasion.

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings,thoughts,beliefs and actions.

Briefly explain the theory of cognitive dissonance.

_____ occurs when the change in belief,attitude or behavioral intention is caused by promotion communication.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters