Question 1

Mobile banner advertising is also known as:

Accepted Answer

A) button ad. 
B) interstitial. 
C) wireless access protocol. 
D) portal. 
E) pop-up. 
A) button ad. 
B) interstitial. 
C) wireless access protocol. 
D) portal. 
E) pop-up. C

Question 2

When is a 'click' said to have occurred?

Accepted Answer

A click occurs when a visitor moves the mouse's pointer to a Web link and clicks on the mouse button to get to another page.

Question 3

What are ad networks? Who do they benefit?

Accepted Answer

Consumers surf many different sites.Contacting all of these sites and negotiating advertising contracts on each is a nearly impossible task.For this reason,most advertisers use ad networks,which act as brokers for advertisers and Web sites.Ad networks pool hundreds of Web pages together and facilitate advertising across these pages.It allows advertisers to gain maximum exposure.Students should also realize that ad networks can benefit consumers who are able to find the products they want more easily.

Question 4

The development of Web browsers improved the ease of Web usage.

Accepted Answer

A) True 
 B)False

Question 5

Through the use of ____,an Internet user can include graphics,video and audio in his or her e-mail messages.

Accepted Answer

A) buttons 
B) meta-mail 
C) rich mail 
D) interconnects 
E) interstitials 
A) buttons 
B) meta-mail 
C) rich mail 
D) interconnects 
E) interstitials

Question 6

____,as defined by IAB is an opportunity to deliver an advertising element to a Web site visitor.

Accepted Answer

A) Cookies 
B) Ad impression 
C) Interstitial 
D) Affiliate marketing program 
E) Ad network 
A) Cookies 
B) Ad impression 
C) Interstitial 
D) Affiliate marketing program 
E) Ad network

Question 7

For advertisers involved in e-commerce,some site publishers offer an affiliate marketing program whereby they charge a percentage of the transaction cost.

Accepted Answer

A) True 
 B)False

Question 8

The _____ nature of the Internet has led to blurring of the line between content creators and content consumers.

Accepted Answer

A) flexible 
B) interactive 
C) cooperative 
D) creative 
E) social 
A) flexible 
B) interactive 
C) cooperative 
D) creative 
E) social

Question 9

Traditionally,media content has been distributed through decentralized networks.

Accepted Answer

A) True 
 B)False

Question 10

Currently,most people access the Internet only through a computer.

Accepted Answer

A) True 
 B)False

Question 11

Digital Video Recorders (DVRs)are also known as:

Accepted Answer

A) personal video recorders. 
B) social networks. 
C) interactive television. 
D) broadband. 
E) Web blogs. 
A) personal video recorders. 
B) social networks. 
C) interactive television. 
D) broadband. 
E) Web blogs.

Question 12

Expand HTML.How is it useful?

Accepted Answer

HTML stands for HyperText Markup Languag

Question 13

The _____ is the number of clicks on an ad divided by the number of ad impressions.

Accepted Answer

A) pagerank 
B) click through rate 
C) interstitial 
D) cost per thousand (CPM) 
E) ad conversation rate 
A) pagerank 
B) click through rate 
C) interstitial 
D) cost per thousand (CPM) 
E) ad conversation rate

Question 14

In a distributed network,

Accepted Answer

A) communication is continuous even if some connections stop working. 
B) a single participant controls the content. 
C) receivers are left with no information if the hub is knocked out. 
D) media content is delivered through one hub. 
E) media content is delivered through a single link. 
A) communication is continuous even if some connections stop working. 
B) a single participant controls the content. 
C) receivers are left with no information if the hub is knocked out. 
D) media content is delivered through one hub. 
E) media content is delivered through a single link.

Question 15

_____ is a distributed network of content providers and users,communicating through a protocol known as Hyper Text Markup Language (HTML).

Accepted Answer

A) Protocol 
B) Portal 
C) Search engine 
D) Web 
E) Broadband 
A) Protocol 
B) Portal 
C) Search engine 
D) Web 
E) Broadband

Question 16

_____ are common rules for linking and sharing information.

Accepted Answer

A) Networks 
B) Clicks 
C) Protocols 
D) Web pages 
E) Portals 
A) Networks 
B) Clicks 
C) Protocols 
D) Web pages 
E) Portals

Question 17

The IAB originally defined an ad impression as "an opportunity to deliver an advertising element to a Web site visitor." What is the problem with this definition?

Accepted Answer

The problem with this definition,from th

Question 18

In traditional media,the content consumers were also the content creators.

Accepted Answer

A) True 
 B)False

Question 19

According to advertisers,_____ is the only real portable and personally identifiable medium.

Accepted Answer

A) direct mail 
B) Internet 
C) interactive television 
D) phone 
E) digital video recorders 
A) direct mail 
B) Internet 
C) interactive television 
D) phone 
E) digital video recorders

Question 20

A(n)_____ is prepared to help the advertiser gauge the effect of an ad.

Accepted Answer

A) button 
B) banner 
C) interstitial 
D) composition 
E) cookie 
A) button 
B) banner 
C) interstitial 
D) composition 
E) cookie

Mobile banner advertising is also known as:

When is a 'click' said to have occurred?

What are ad networks? Who do they benefit?

The development of Web browsers improved the ease of Web usage.

Through the use of ____,an Internet user can include graphics,video and audio in his or her e-mail messages.

____,as defined by IAB is an opportunity to deliver an advertising element to a Web site visitor.

For advertisers involved in e-commerce,some site publishers offer an affiliate marketing program whereby they charge a percentage of the transaction cost.

The _____ nature of the Internet has led to blurring of the line between content creators and content consumers.

Traditionally,media content has been distributed through decentralized networks.

Currently,most people access the Internet only through a computer.

Digital Video Recorders (DVRs)are also known as:

Expand HTML.How is it useful?

The _____ is the number of clicks on an ad divided by the number of ad impressions.

In a distributed network,

_____ is a distributed network of content providers and users,communicating through a protocol known as Hyper Text Markup Language (HTML).

_____ are common rules for linking and sharing information.

The IAB originally defined an ad impression as "an opportunity to deliver an advertising element to a Web site visitor." What is the problem with this definition?

In traditional media,the content consumers were also the content creators.

According to advertisers,_____ is the only real portable and personally identifiable medium.

A(n)_____ is prepared to help the advertiser gauge the effect of an ad.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 13: Digital Interactive Media

Mobile banner advertising is also known as:

When is a 'click' said to have occurred?

What are ad networks? Who do they benefit?

The development of Web browsers improved the ease of Web usage.

Through the use of ____,an Internet user can include graphics,video and audio in his or her e-mail messages.

____,as defined by IAB is an opportunity to deliver an advertising element to a Web site visitor.

For advertisers involved in e-commerce,some site publishers offer an affiliate marketing program whereby they charge a percentage of the transaction cost.

The _____ nature of the Internet has led to blurring of the line between content creators and content consumers.

Traditionally,media content has been distributed through decentralized networks.

Currently,most people access the Internet only through a computer.

Digital Video Recorders (DVRs)are also known as:

Expand HTML.How is it useful?

The _____ is the number of clicks on an ad divided by the number of ad impressions.

In a distributed network,

_____ is a distributed network of content providers and users,communicating through a protocol known as Hyper Text Markup Language (HTML).

_____ are common rules for linking and sharing information.

The IAB originally defined an ad impression as "an opportunity to deliver an advertising element to a Web site visitor." What is the problem with this definition?

In traditional media,the content consumers were also the content creators.

According to advertisers,_____ is the only real portable and personally identifiable medium.

A(n)_____ is prepared to help the advertiser gauge the effect of an ad.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters