Question 1

During the preproduction stage of making a commercial,the producer or casting director searches for the right talent.

Accepted Answer

A) True 
 B)False  True

Question 2

The word "board" when someone uses it in conjunction with the production of a radio commercial refers to the:

Accepted Answer

A) group of people who are brought together during the preproduction phase of a commercial. 
B) final recording of the ad before it is duplicated on dubs. 
C) equipment for recording the sounds and channeling them to the appropriate recording devices. 
D) delineated rehearsal format. 
E) group of creatives that is responsible for editing the finished commercial. 
A) group of people who are brought together during the preproduction phase of a commercial. 
B) final recording of the ad before it is duplicated on dubs. 
C) equipment for recording the sounds and channeling them to the appropriate recording devices. 
D) delineated rehearsal format. 
E) group of creatives that is responsible for editing the finished commercial. C

Question 3

_____ is the basic television commercial production technique that portrays ordinary people in everyday situations.

Accepted Answer

A) Portraiture 
B) Realism 
C) Naturalism 
D) Live action 
E) Live synopsis 
A) Portraiture 
B) Realism 
C) Naturalism 
D) Live action 
E) Live synopsis D

Question 4

The soundtrack for a film commercial should be recorded only during production.

Accepted Answer

A) True 
 B)False

Question 5

When union member Leticia Lawrence was hired to appear as a waitress in an IHOP commercial,she would have been paid:

Accepted Answer

A) a residual fee. 
B) a bargained fee. 
C) on scale. 
D) with free store credits. 
E) a stock fee. 
A) a residual fee. 
B) a bargained fee. 
C) on scale. 
D) with free store credits. 
E) a stock fee.

Question 6

Because an ad for Swanson chicken broth covers the entire page in the "Better Homes and Gardens" magazine,it would be an example of a bleed.

Accepted Answer

A) True 
 B)False

Question 7

There are three major categories of production techniques in creating a television ad: live action,animation,and:

Accepted Answer

A) DVD mnemonics. 
B) announcer-generated. 
C) testimonial. 
D) straight presenter. 
E) special effects. 
A) DVD mnemonics. 
B) announcer-generated. 
C) testimonial. 
D) straight presenter. 
E) special effects.

Question 8

The celluloid containing the sound is combined with the almost completed visual celluloid to produce the ____,the stage just prior to the answer print.

Accepted Answer

A) rough comp 
B) sketch print 
C) visualization print 
D) celluloid master 
E) mixed interlock 
A) rough comp 
B) sketch print 
C) visualization print 
D) celluloid master 
E) mixed interlock

Question 9

The most frequent cause of cost overruns in the production of advertising is an overdependence on creativity.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following activities does NOT take place during the classic manual print preproduction process?

Accepted Answer

A) Creation of a job jacket 
B) The hiring of extra personnel as needed 
C) Decision on what equipment resources will be required 
D) Preparation of mechanicals 
E) Selection of typeface(s) 
A) Creation of a job jacket 
B) The hiring of extra personnel as needed 
C) Decision on what equipment resources will be required 
D) Preparation of mechanicals 
E) Selection of typeface(s)

Question 11

Which of the following is a type of commercial that uses moving titles,a whirling logo,and characters that were able to morph into one another?

Accepted Answer

A) Lifestyle 
B) Digitalized 
C) Special effects 
D) Animatic 
E) Visually-intrusive 
A) Lifestyle 
B) Digitalized 
C) Special effects 
D) Animatic 
E) Visually-intrusive

Question 12

Early in the postproduction process for a television commercial,the visual portion is assembled on one piece of celluloid without the extra effects of dissolves,titles,or supers.This is called the:

Accepted Answer

A) work print stage. 
B) sketch phase. 
C) rough comp. 
D) celluloid master stage. 
E) answer print stage. 
A) work print stage. 
B) sketch phase. 
C) rough comp. 
D) celluloid master stage. 
E) answer print stage.

Question 13

The classic manual print production process consists of preproduction,production,and printing/distribution.

Accepted Answer

A) True 
 B)False

Question 14

List five budget issues that commonly cause the production of an advertisement to go over budget.

Accepted Answer

There are five problems that commonly br

Question 15

_____ is the systematic process that a layout for an approved ad goes through from concept to final printing.

Accepted Answer

A) Ad composition 
B) Visual composition 
C) Art production 
D) Print production 
E) Creative design 
A) Ad composition 
B) Visual composition 
C) Art production 
D) Print production 
E) Creative design

Question 16

Briefly describe a sound studio where the talent for a radio commercial performs.

Accepted Answer

A studio generally has sound-dampening w

Question 17

The preproduction process of making a television commercial includes all the work done the actual day the commercial is made.

Accepted Answer

A) True 
 B)False

Question 18

The _____ is sent to the networks and to TV stations for airing.

Accepted Answer

A) dub 
B) dupe 
C) master print 
D) mixed interlock 
E) work print 
A) dub 
B) dupe 
C) master print 
D) mixed interlock 
E) work print

Question 19

In print and broadcast commercials,the Geico Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance.The Geico Gecko is an example of a:

Accepted Answer

A) cartoon. 
B) mnemonic device. 
C) commercial dub. 
D) slice-of-life. 
E) characterization. 
A) cartoon. 
B) mnemonic device. 
C) commercial dub. 
D) slice-of-life. 
E) characterization.

Question 20

Essentially,the production phase of the classic manual print production process involves:

Accepted Answer

A) making sure the entire process does not exceed its budget. 
B) setting closing dates. 
C) creating a job jacket. 
D) determining which ad layout the client prefers. 
E) completing ancillary functions such as photography as well as setting up the artwork and typesetting. 
A) making sure the entire process does not exceed its budget. 
B) setting closing dates. 
C) creating a job jacket. 
D) determining which ad layout the client prefers. 
E) completing ancillary functions such as photography as well as setting up the artwork and typesetting.

During the preproduction stage of making a commercial,the producer or casting director searches for the right talent.

The word "board" when someone uses it in conjunction with the production of a radio commercial refers to the:

_____ is the basic television commercial production technique that portrays ordinary people in everyday situations.

The soundtrack for a film commercial should be recorded only during production.

When union member Leticia Lawrence was hired to appear as a waitress in an IHOP commercial,she would have been paid:

Because an ad for Swanson chicken broth covers the entire page in the "Better Homes and Gardens" magazine,it would be an example of a bleed.

There are three major categories of production techniques in creating a television ad: live action,animation,and:

The celluloid containing the sound is combined with the almost completed visual celluloid to produce the ____,the stage just prior to the answer print.

The most frequent cause of cost overruns in the production of advertising is an overdependence on creativity.

Which of the following activities does NOT take place during the classic manual print preproduction process?

Which of the following is a type of commercial that uses moving titles,a whirling logo,and characters that were able to morph into one another?

Early in the postproduction process for a television commercial,the visual portion is assembled on one piece of celluloid without the extra effects of dissolves,titles,or supers.This is called the:

The classic manual print production process consists of preproduction,production,and printing/distribution.

List five budget issues that commonly cause the production of an advertisement to go over budget.

_____ is the systematic process that a layout for an approved ad goes through from concept to final printing.

Briefly describe a sound studio where the talent for a radio commercial performs.

The preproduction process of making a television commercial includes all the work done the actual day the commercial is made.

The _____ is sent to the networks and to TV stations for airing.

In print and broadcast commercials,the Geico Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance.The Geico Gecko is an example of a:

Essentially,the production phase of the classic manual print production process involves:

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 10: Producing ADS

During the preproduction stage of making a commercial,the producer or casting director searches for the right talent.

The word "board" when someone uses it in conjunction with the production of a radio commercial refers to the:

_____ is the basic television commercial production technique that portrays ordinary people in everyday situations.

The soundtrack for a film commercial should be recorded only during production.

When union member Leticia Lawrence was hired to appear as a waitress in an IHOP commercial,she would have been paid:

Because an ad for Swanson chicken broth covers the entire page in the "Better Homes and Gardens" magazine,it would be an example of a bleed.

There are three major categories of production techniques in creating a television ad: live action,animation,and:

The celluloid containing the sound is combined with the almost completed visual celluloid to produce the ____,the stage just prior to the answer print.

The most frequent cause of cost overruns in the production of advertising is an overdependence on creativity.

Which of the following activities does NOT take place during the classic manual print preproduction process?

Which of the following is a type of commercial that uses moving titles,a whirling logo,and characters that were able to morph into one another?

Early in the postproduction process for a television commercial,the visual portion is assembled on one piece of celluloid without the extra effects of dissolves,titles,or supers.This is called the:

The classic manual print production process consists of preproduction,production,and printing/distribution.

List five budget issues that commonly cause the production of an advertisement to go over budget.

_____ is the systematic process that a layout for an approved ad goes through from concept to final printing.

Briefly describe a sound studio where the talent for a radio commercial performs.

The preproduction process of making a television commercial includes all the work done the actual day the commercial is made.

The _____ is sent to the networks and to TV stations for airing.

In print and broadcast commercials,the Geico Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance.The Geico Gecko is an example of a:

Essentially,the production phase of the classic manual print production process involves:

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters