Question 1

Harry and Louise were credited with:

Accepted Answer

A)  Helping to kill President Clinton's government-backed health care reform plan. 
B)  Explaining the unprecedented increases in gasoline prices in 2006 and 2007. 
C)  Inviting the public to research in greater depth what constitutes rising prices of gasoline at the pumps. 
D)  Fighting the pornography industry against inappropriate child advertising. 
A)  Helping to kill President Clinton's government-backed health care reform plan. 
B)  Explaining the unprecedented increases in gasoline prices in 2006 and 2007. 
C)  Inviting the public to research in greater depth what constitutes rising prices of gasoline at the pumps. 
D)  Fighting the pornography industry against inappropriate child advertising.

Question 2

As new technologies have emerged, the variety of available channels of communication has grown dramatically. Discuss the new technology-enhanced channels for public relations and how they have affected the discipline.

Accepted Answer

The emergence of new technologies has si

Question 3

Crises are:

Accepted Answer

A)  Not unique. 
B)  Always tragedies. 
C)  Often unexpected events. 
D)  Rarely disruptive. 
A)  Not unique. 
B)  Always tragedies. 
C)  Often unexpected events. 
D)  Rarely disruptive.

Question 4

Emphasizing key points and guiding the reporter to them is called:

Accepted Answer

A)  Hooking. 
B)  Bridging. 
C)  Flagging. 
D)  Gapping. 
A)  Hooking. 
B)  Bridging. 
C)  Flagging. 
D)  Gapping.

Question 5

What new challenges emerge when public relations strategies take on a global perspective?

Accepted Answer

When public relations strategies take on

Question 6

The Securities and Exchange Commission is charged with regulating interstate and international communications by radio, television, wire, satellite, and cable.

Accepted Answer

A) True 
 B)False

Question 7

Define the general public. How do firms and the public affect one another?

Accepted Answer

The general public refers to the populat

Question 8

Define a corporate crisis. Outline an effective crisis management plan for a public relations manager.

Accepted Answer

A corporate crisis can be defined as a s

Question 9

The Ad Council's inaugural campaign slogan was:

Accepted Answer

A)  "Friends don't let friends drink and drive." 
B)  "A mind is a terrible thing to waste." 
C)  "Loose lips sink ships." 
D)  "Only you can prevent forest fires." 
A)  "Friends don't let friends drink and drive." 
B)  "A mind is a terrible thing to waste." 
C)  "Loose lips sink ships." 
D)  "Only you can prevent forest fires."

Question 10

The International Public Relations Association was founded in:

Accepted Answer

A)  2009. 
B)  1970. 
C)  1955. 
D)  1930. 
A)  2009. 
B)  1970. 
C)  1955. 
D)  1930.

Question 11

A rule of media communication is to:

Accepted Answer

A)  Be honest. 
B)  Be current. 
C)  Be accessible. 
D)  All of the above. 
A)  Be honest. 
B)  Be current. 
C)  Be accessible. 
D)  All of the above.

Question 12

Evaluate public opion influencing strategies used by business organization, such as public service announcements, image advertisements, and issue advertisements.

Accepted Answer

Business organizations use a variety of

Harry and Louise were credited with:

As new technologies have emerged, the variety of available channels of communication has grown dramatically. Discuss the new technology-enhanced channels for public relations and how they have affected the discipline.

Crises are:

Emphasizing key points and guiding the reporter to them is called:

What new challenges emerge when public relations strategies take on a global perspective?

The Securities and Exchange Commission is charged with regulating interstate and international communications by radio, television, wire, satellite, and cable.

Define the general public. How do firms and the public affect one another?

Define a corporate crisis. Outline an effective crisis management plan for a public relations manager.

The Ad Council's inaugural campaign slogan was:

The International Public Relations Association was founded in:

A rule of media communication is to:

Evaluate public opion influencing strategies used by business organization, such as public service announcements, image advertisements, and issue advertisements.

The Corporation and Its Stakeholders

Managing Public Issues and Stakeholder Relationships

Corporate Social Responsibility

Ethics and Ethical Reasoning

Organizational Ethics and the Law

The Challenges of Globalization

Global Corporate Citizenship

Business-Government Relations

Influencing the Political Environment

Ecology and Sustainable Development in Global Business

Managing Environmental Issues

Technology, Organizations, and Society

Managing Technology and Innovation

Stockholder Rights and Corporate Governance

Consumer Protection

Employees and the Corporation

Managing a Diverse Workforce

The Community and the Corporation

Filters

Exam 19: Managing Public Relations

Harry and Louise were credited with:

As new technologies have emerged, the variety of available channels of communication has grown dramatically. Discuss the new technology-enhanced channels for public relations and how they have affected the discipline.

Crises are:

Emphasizing key points and guiding the reporter to them is called:

What new challenges emerge when public relations strategies take on a global perspective?

The Securities and Exchange Commission is charged with regulating interstate and international communications by radio, television, wire, satellite, and cable.

Define the general public. How do firms and the public affect one another?

Define a corporate crisis. Outline an effective crisis management plan for a public relations manager.

The Ad Council's inaugural campaign slogan was:

The International Public Relations Association was founded in:

A rule of media communication is to:

Evaluate public opion influencing strategies used by business organization, such as public service announcements, image advertisements, and issue advertisements.

The Corporation and Its Stakeholders

Managing Public Issues and Stakeholder Relationships

Corporate Social Responsibility

Ethics and Ethical Reasoning

Organizational Ethics and the Law

The Challenges of Globalization

Global Corporate Citizenship

Business-Government Relations

Influencing the Political Environment

Ecology and Sustainable Development in Global Business

Managing Environmental Issues

Technology, Organizations, and Society

Managing Technology and Innovation

Stockholder Rights and Corporate Governance

Consumer Protection

Employees and the Corporation

Managing a Diverse Workforce

The Community and the Corporation

Filters