Exam 19: Managing Public Relations

The Federal Trade Commission attempts to ensure that the public is protected against which of the following unethical business practices?

A highly toxic gas that can irritate the respiratory system leading to severe coughing, vomiting, and in some cases lung cancer, is called:

The Public Relations Society of America is the government agency charged with regulating advertisements in the United States.

The Internet-based communication revolution has significantly benefited only large organizations.

A public relations program should be reactive, not proactive.

As one group of scholars has written, the essential role of the public relations program appears to be that of:

The professional core values for the Public Relations Society of America include:

According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:

A good public relations program:

In 2009, the second most common media outlet for business was:

GPS is an acronym for:

Which of the following statements is true about the right to free speech?

Coca-Cola's classic advertisement campaign, "It's the real thing," is an example of:

What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?

The act passed to allow virtually any business to enter the telecommunications industry is called:

A new public relations outlet for businesses as demonstrated by Wal-mart is:

In 1889, the first public relations department was created by:

This company launched the "connecting through cookies" in an effort to help their primary audience, women, improve their lives:

How is the public protected through government regulations?

Members of the Public Relations Society of America are expected to adhere to the core values of advocacy, honesty, and fairness, among others.