Exam 13: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society381 Questions
Exam 2: Implementing and Controlling Marketing Plans: Evolution and Revolution150 Questions
Exam 3: Marketing Strategy Planning 330 Questions
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Exam 10: Elements of Product Planning for Goods and Services 395 Questions
Exam 11: Product Management and New-Product Development256 Questions
Exam 12: Place and Development of Channel Systems 308 Questions
Exam 13: Distribution Customer Service and Logistics228 Questions
Exam 14: Retailers, Wholesalers, and Their Strategy Planning352 Questions
Exam 15: Promotion-Introduction to Integrated Marketing Communications311 Questions
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Public warehouses (compared to private warehouses)provide greater economy and flexibility when a firm does not have a regular need to store a large volume of goods,but they provide fewer services than a firm's own warehouse could.
Free
(True/False)
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Correct Answer:
False
Compared to other modes of transportation,water transportation is medium in its dependability in meeting schedules and high in its ability to handle many varieties of goods.
Free
(True/False)
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Correct Answer:
True
A channel of distribution for a product involves more firms than a supply chain for the same product.
(True/False)
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Use this information for question that refer to the United Tools case. Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager.They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store).United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers.
Together,Harter and O'Reilly try to coordinate transporting,storing,and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want.This usually requires that United keep an inventory of most of its products on hand,but demand for its products is fairly consistent over time so inventory is easy to manage.
Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers,Ralston Supply and Ricotta Tool Co.The total cost for each option-and the distribution service levels that can be achieved-are as follows: Main feature of system: Total Cost Distribution Service Level 1. Airfreight \ 1,000,000 95 percent 2. Inland waterways \ 300,000 60 percent 3. Trucks \ 500,000 70 pereent 4. Rail and regional \ 650,00 80 percent warehouses Ralston Supply expects a very high level (90 percent)of distribution customer service.Ricotta Tool Co.is willing to settle for a 70 percent customer service level,even if that means some products will occasionally be out of stock,if it gets products at a lower price.
For its large retail hardware customers (like Home Depot),United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses.Cross-country shipments usually go by rail while regional shipments usually go by truck.
To help in managing excess inventory,United Tools would most likely use
(Multiple Choice)
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Which of the following transportation modes is considered best at handling a variety of goods?
(Multiple Choice)
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The best way to ship computer parts from St.Louis,Missouri,to Columbus,Ohio,when the parts need to be at a factory in Columbus within three days is to use:
(Multiple Choice)
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What is the likely advantage of transportation of goods by trucks?
(Multiple Choice)
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The complete set of firms,facilities and logistics activities that are involved in procuring materials,transforming them into intermediate or finished products,and distributing them to customers is called the ________.
(Multiple Choice)
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Transporting cost as a percentage of selling price is lowest for:
(Multiple Choice)
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The PD concept seeks to maximize the profit for a given customer service level.
(True/False)
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Physical distribution customer service level means all of the following EXCEPT:
(Multiple Choice)
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Transporting costs usually add relatively little to the cost of valuable products.
(True/False)
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When a firm skips the distribution center concept and ships products directly from the manufacturing site to retail stores,the products may move more quickly but at a higher cost.
(True/False)
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Logistics,or physical distribution,is related to the ________ part of the marketing mix.
(Multiple Choice)
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Identify the true statement regarding the choice of storing facilities.
(Multiple Choice)
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Which of the following statements concerning physical distribution trade-offs is NOT true?
(Multiple Choice)
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