Question 1

A marketing plan will:

Accepted Answer

A)  explain what marketing mix the firm will use for its target market. 
B)  include time-related details for the marketing strategy. 
C)  change with the marketing strategy as the product moves through its life cycle. 
D)  All of these alternatives are correct. 
A)  explain what marketing mix the firm will use for its target market. 
B)  include time-related details for the marketing strategy. 
C)  change with the marketing strategy as the product moves through its life cycle. 
D)  All of these alternatives are correct. D

Question 2

________ is one of the most criticized of all marketing activities.

Accepted Answer

A)  Packaging 
B)  Advertising 
C)  Placement 
D)  Pricing 
E)  Production 
A)  Packaging 
B)  Advertising 
C)  Placement 
D)  Pricing 
E)  Production B

Question 3

In a market-directed system:

Accepted Answer

A)  the emphasis lies in optimizing the rate of production. 
B)  the government decides what products should be produced to meet the people's needs. 
C)  firms do not rely on customer satisfaction as it is impossible to measure. 
D)  customer satisfaction has very little importance. 
E)  it is up to each customer to decide how effectively individual firms satisfy his or her needs. 
A)  the emphasis lies in optimizing the rate of production. 
B)  the government decides what products should be produced to meet the people's needs. 
C)  firms do not rely on customer satisfaction as it is impossible to measure. 
D)  customer satisfaction has very little importance. 
E)  it is up to each customer to decide how effectively individual firms satisfy his or her needs. E

Question 4

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 5

Which of the following is NOT a trend that is affecting marketing strategy planning?

Accepted Answer

A)  fewer vertical marketing systems 
B)  geographic shifts in population 
C)  more attention to service technologies 
D)  more Internet selling 
E)  greater use of database-directed promotion 
A)  fewer vertical marketing systems 
B)  geographic shifts in population 
C)  more attention to service technologies 
D)  more Internet selling 
E)  greater use of database-directed promotion

Question 6

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 7

The fact that many firms are too production-oriented and inefficient is one reason why so many new products fail.

Accepted Answer

A) True 
 B)False

Question 8

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

Accepted Answer

A) True 
 B)False

Question 9

When evaluating macro-marketing:

Accepted Answer

A)  the evaluation is necessarily subjective. 
B)  the best approach is to consider the profit generated by individual firms within the overall system. 
C)  one must determine how efficiently the society's resources are used. 
D)  one must consider each individual firm's role in the marketing system. 
E)  All of these alternatives are correct. 
A)  the evaluation is necessarily subjective. 
B)  the best approach is to consider the profit generated by individual firms within the overall system. 
C)  one must determine how efficiently the society's resources are used. 
D)  one must consider each individual firm's role in the marketing system. 
E)  All of these alternatives are correct.

Question 10

Consumers have a responsibility to preserve an effective macro-marketing system.

Accepted Answer

A) True 
 B)False

Question 11

A firm faces the high cost of missed opportunities when:

Accepted Answer

A)  it introduces a marketing mix which fails. 
B)  it doesn't offer a new marketing mix. 
C)  its products are rejected by a certain market segment. 
D)  it has an ineffective positioning statement. 
E)  the purchasing power of its target customers is low. 
A)  it introduces a marketing mix which fails. 
B)  it doesn't offer a new marketing mix. 
C)  its products are rejected by a certain market segment. 
D)  it has an ineffective positioning statement. 
E)  the purchasing power of its target customers is low.

Question 12

A good marketing plan will work well throughout the different stages of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A)  slower new-product development 
B)  growth of value pricing 
C)  more multichannel shopping 
D)  more attention to profitability, not just sales 
E)  international expansion by retailers 
A)  slower new-product development 
B)  growth of value pricing 
C)  more multichannel shopping 
D)  more attention to profitability, not just sales 
E)  international expansion by retailers

Question 14

Regarding marketing strategy planning:

Accepted Answer

A)  Managers usually know all they need to know about the needs and attitudes of their target markets. 
B)  Competitors cannot force a firm to shift its marketing mix. 
C)  Changes in the dimensions of the market environment have no effect on a firm's marketing mix. 
D)  The lack of a complete understanding of the target market can make it difficult to combine the four Ps into a suitable marketing mix. 
E)  None of these alternatives is correct. 
A)  Managers usually know all they need to know about the needs and attitudes of their target markets. 
B)  Competitors cannot force a firm to shift its marketing mix. 
C)  Changes in the dimensions of the market environment have no effect on a firm's marketing mix. 
D)  The lack of a complete understanding of the target market can make it difficult to combine the four Ps into a suitable marketing mix. 
E)  None of these alternatives is correct.

Question 15

Technology is making it harder to abuse consumers' rights to privacy.

Accepted Answer

A) True 
 B)False

Question 16

A marketing plan:

Accepted Answer

A)  is a combination of several marketing strategies. 
B)  must cover a one-year period. 
C)  consists of a target market and an appropriate marketing mix. 
D)  includes the time-related details for implementing a marketing strategy. 
E)  All of these alternatives are correct. 
A)  is a combination of several marketing strategies. 
B)  must cover a one-year period. 
C)  consists of a target market and an appropriate marketing mix. 
D)  includes the time-related details for implementing a marketing strategy. 
E)  All of these alternatives are correct.

Question 17

In conditions of monopolistic competition,marketing:

Accepted Answer

A)  may lead to new investments. 
B)  may contribute to higher levels of national income. 
C)  may spur economic growth. 
D)  may cut unemployment. 
E)  All of these alternatives are correct. 
A)  may lead to new investments. 
B)  may contribute to higher levels of national income. 
C)  may spur economic growth. 
D)  may cut unemployment. 
E)  All of these alternatives are correct.

Question 18

The text argues that international competition will actually improve macro-marketing systems worldwide.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following does NOT support the idea that micro-marketing often does cost too much?

Accepted Answer

A)  Product planners frequently develop me-too products. 
B)  Many firms focus exclusively on their own internal problems. 
C)  Many firms try to maximize profits. 
D)  Managers routinely seize on whatever strategy seems easiest. 
E)  None of these, i.e. all of these do support the idea that micro-marketing often does cost too much. 
A)  Product planners frequently develop me-too products. 
B)  Many firms focus exclusively on their own internal problems. 
C)  Many firms try to maximize profits. 
D)  Managers routinely seize on whatever strategy seems easiest. 
E)  None of these, i.e. all of these do support the idea that micro-marketing often does cost too much.

Question 20

Higher profits

Accepted Answer

A)  promote even allocation of resources. 
B)  encourage large-scale advertising. 
C)  increase social responsibility. 
D)  protect competitors from each other. 
E)  attract competition. 
A)  promote even allocation of resources. 
B)  encourage large-scale advertising. 
C)  increase social responsibility. 
D)  protect competitors from each other. 
E)  attract competition.

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

A marketing plan will:

________ is one of the most criticized of all marketing activities.

In a market-directed system:

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

Which of the following is NOT a trend that is affecting marketing strategy planning?

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

The fact that many firms are too production-oriented and inefficient is one reason why so many new products fail.

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

When evaluating macro-marketing:

Consumers have a responsibility to preserve an effective macro-marketing system.

A firm faces the high cost of missed opportunities when:

A good marketing plan will work well throughout the different stages of the product life cycle.

Which of the following is NOT a current trend affecting marketing strategy planning?

Regarding marketing strategy planning:

Technology is making it harder to abuse consumers' rights to privacy.

A marketing plan:

In conditions of monopolistic competition,marketing:

The text argues that international competition will actually improve macro-marketing systems worldwide.

Which of the following does NOT support the idea that micro-marketing often does cost too much?

Higher profits

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters