Exam 4: Managing Marketings Link With Other Functional Areas

Apple is a good example of a company that uses its own internal funds to research,develop,and bring to market new products like the iPad,iPhone,and iPod.

Paying for growth by reinvesting cash generated from operations is usually less expensive than borrowing money because no interest expense is involved.

Mass customization applies the principles of mass production to the challenge of meeting the unique needs of individual customers.

Which of the following statements is true?

Firms that use mass customization

A firm is doing a marketing cost analysis involving two products,three target markets,and $6 million in advertising costs.The firm should:

A company with a profitable strategy has its own internal source of funds.

Which of the following is a part of the functional account category of a factory?

As compared to natural accounts,FUNCTIONAL ACCOUNTS:

Production capacity is the ability to produce a certain quantity and quality of specific goods or services.

Outsourcing production may increase a firm's flexibility in some ways,but it may also make production costs higher and quality control more difficult.

A company has three products (X,Y,and Z)that it sells,packs,and ships to its customers.Because the products have different sizes they also have different packing and shipping costs so we will use a new measure-a packing/shipping unit.Because Product Y is the smallest of the three products,we will assign it a value of 1 packing/shipping unit.Product X is twice as big as Product Y and Product Z is four times as big as Product Y.On a monthly basis,this company sells an average of 1,500 units of Product X,800 units of Product Y,and 60 units of Product Z.If the company spends on average of $3,720 each month on total packing/shipping costs,what amount should it allocate to Product Z per month (to the nearest dollar amount)?

Finding and allocating capital is usually the responsibility handled by a firm's chief financial officer.

An automobile plant is capable of manufacturing 40 sport utility vehicles in 24 hours.This details the manufacturing plant's _____.

Production flexibility allows a firm to make better use of EDI or some other type of computerized reorder system-because the firm can respond to customer needs more quickly.

In marketing cost analysis,all of the following are considered functional accounts EXCEPT:

Service firms are finding ways to reduce the cost of some of their production work with _____,using telecommunications to move service operations to places where there are pools of skilled workers.

Regarding marketing cost analysis:

Which of the following is NOT a FUNCTIONAL cost account?

A restaurant chain wants to improve its marketing information function by doing regular customer surveys using a random sample of consumers,and by placing comment cards on the tables in all of its locations.This effort would likely be financed with: