Question 1

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

Accepted Answer

A) Flexible pricing 
B) Competitive pricing 
C) Price presentation 
D) Price lining 
E) Price limiting 
A) Flexible pricing 
B) Competitive pricing 
C) Price presentation 
D) Price lining 
E) Price limiting

Question 2

The term used to describe the practice of focusing spotlights on special feature areas and items is ___________.

Accepted Answer

A) popping the merchandise 
B) creating a halo effect 
C) attention focusing 
D) illuminating the merchandise 
E) spotlighting 
A) popping the merchandise 
B) creating a halo effect 
C) attention focusing 
D) illuminating the merchandise 
E) spotlighting

Question 3

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

Accepted Answer

A) Home Depot's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience. 
B) Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products. 
C) The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs. 
D) Specialty store retailers encourage the ease of finding merchandise rather than exploration. 
E) Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise. 
A) Home Depot's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience. 
B) Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products. 
C) The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs. 
D) Specialty store retailers encourage the ease of finding merchandise rather than exploration. 
E) Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

Question 4

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Accepted Answer

A) tonnage merchandising 
B) price lining 
C) color presentation 
D) frontage presentation 
E) atmospherics 
A) tonnage merchandising 
B) price lining 
C) color presentation 
D) frontage presentation 
E) atmospherics

Question 5

At the home improvement store,Menards,there is an area of the store that has one of three categories of merchandise throughout the year.In January thru March the area has organization and garage storage merchandise,in April thru September it has lawn,garden and patio merchandise and in October through December it has Christmas merchandise.This special section at this store is an example of a(n)______.

Accepted Answer

A) consumer motivator 
B) freestanding fixture 
C) gondola display 
D) impulse product center 
E) promotional area 
A) consumer motivator 
B) freestanding fixture 
C) gondola display 
D) impulse product center 
E) promotional area

Question 6

Which of the following is NOT considered an objective to be met when designing a store?

Accepted Answer

A) The design should be consistent with image and strategy. 
B) The design should be inexpensive. 
C) The design should be flexible. 
D) The design should recognize the needs of the disabled. 
E) The design should provide a rewarding shopping experience. 
A) The design should be consistent with image and strategy. 
B) The design should be inexpensive. 
C) The design should be flexible. 
D) The design should recognize the needs of the disabled. 
E) The design should provide a rewarding shopping experience.

Question 7

By using ____,stores can effectively organize their merchandise to follow the eye's natural movement.

Accepted Answer

A) vertical merchandising 
B) diagonal organization 
C) purchase visibility 
D) the four dimensions of retail space 
E) a page format 
A) vertical merchandising 
B) diagonal organization 
C) purchase visibility 
D) the four dimensions of retail space 
E) a page format

Question 8

What is a planogram and how is it used and what considerations are taken into account when creating a planogram?

Accepted Answer

A planogram is a diagram that shows how

Question 9

Which of the following is NOT recommended as a merchandise location practice?

Accepted Answer

A) Retailers should strategically place impulse and demand/destination merchandise throughout the store so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a GMROI. 
B) Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast. 
C) Retailers should display some of their most compelling merchandise in the strike zone to create desirable first impression of the store. 
D) Retailers should display high GMROI products at the right-hand side of the store. 
E) A retailer should strategically cluster complementary products together to facilitate multiple purchases. 
A) Retailers should strategically place impulse and demand/destination merchandise throughout the store so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a GMROI. 
B) Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast. 
C) Retailers should display some of their most compelling merchandise in the strike zone to create desirable first impression of the store. 
D) Retailers should display high GMROI products at the right-hand side of the store. 
E) A retailer should strategically cluster complementary products together to facilitate multiple purchases.

Question 10

When large quantities of merchandise are displayed together to capture the customers attention,it is called a ______.

Accepted Answer

A) humungous merchandising 
B) tremendous merchandising 
C) vertical merchandising 
D) tonnage merchandising 
E) style/item presentation 
A) humungous merchandising 
B) tremendous merchandising 
C) vertical merchandising 
D) tonnage merchandising 
E) style/item presentation

Question 11

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_______.

Accepted Answer

A) merchandise plan 
B) allocation plan 
C) placement plan 
D) planogram 
E) assortment plan 
A) merchandise plan 
B) allocation plan 
C) placement plan 
D) planogram 
E) assortment plan

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

The term used to describe the practice of focusing spotlights on special feature areas and items is ___________.

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Which of the following is NOT considered an objective to be met when designing a store?

By using ____,stores can effectively organize their merchandise to follow the eye's natural movement.

What is a planogram and how is it used and what considerations are taken into account when creating a planogram?

Which of the following is NOT recommended as a merchandise location practice?

When large quantities of merchandise are displayed together to capture the customers attention,it is called a ______.

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_______.

Introduction to the World of Retailing

Types of Retailers

Multi-Channel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters

Exam 17: Store Layout, Design, and Visual Merchandising

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

The term used to describe the practice of focusing spotlights on special feature areas and items is ___________.

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Which of the following is NOT considered an objective to be met when designing a store?

By using ____,stores can effectively organize their merchandise to follow the eye's natural movement.

What is a planogram and how is it used and what considerations are taken into account when creating a planogram?

Which of the following is NOT recommended as a merchandise location practice?

When large quantities of merchandise are displayed together to capture the customers attention,it is called a ______.

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_______.

Introduction to the World of Retailing

Types of Retailers

Multi-Channel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters