Exam 17: Store Layout, Design, and Visual Merchandising

What is the effect if merchandise is too close to other racks,or high traffic areas,where people may get bumped,causing them to leave that area or store?

In which of the following stores would you be most likely to encounter a four-way fixture?

Which of the following statements about a grid store layout is NOT true?

Neiman Marcus uses time-released atomizers which spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and even increases sales.Which of the following design objectives would this practice most likely satisfy?

____________ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

What is the rational for locating the photo department at the back of a store?

As you enter Yesteryear,a vintage clothing boutique,you're aware of how inviting the store is for browsers.All of the lighting is from floor and table lamps.The music plays Benny Goodman serenades,and the air smells like powder.The walls are covered in vintage floral wallpaper.This environment has (an)attractive ____.

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

On the basis of analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determines the optimal shelf space and location for each SKU.This describes the process of creating an effective ____________.

In which type of store layout would you find cash register stations in each department?

Donna entered Macy's through the main entrance,went up two escalators,turned to the back of the store and walked to the far corner to finally reach the children's department.In this example,the children's department can be considered a(n)________ for Donna.

Utilizing the mantra,"stock it high and let it fly" is applying the tonnage merchandising display technique with large quantities of merchandise displayed together.

Planograms are maps that prescribe the location of merchandise based on profitability and other factors.

What are the two basic shopping goals and how can the impact of a store's environment influence the customer's shopping goals?

Why is demand and promotional merchandise placed in the back left-hand corner of the store?

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

What are the basic shopping goals?

What is the advantage of the free-form layout to the consumer?

Dana is planning on redoing her kitchen.When she went into the home improvement store,she admired the various kitchens the store has set up.Each kitchen used a different style and color scheme,and allowed Dana to consider the possible formats she could use.The home-improvement store had used a(n)_____ presentation.

Why is it important for stores to be designed with flexibility in mind?