Question 1

Which colors would be best to use at a fast food restaurant that would stimulate an appetite?

Accepted Answer

A) blue and green tones 
B) all the colors of the rainbow 
C) white,eggshell,ecru,and other white hues 
D) red,orange and yellow tones 
E) pink,red,and magenta tones 
A) blue and green tones 
B) all the colors of the rainbow 
C) white,eggshell,ecru,and other white hues 
D) red,orange and yellow tones 
E) pink,red,and magenta tones D

Question 2

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Accepted Answer

A) The methods used to introduce scent into a store are relatively expensive. 
B) The gender of the target market should be used to determine the intensity of the scent. 
C) The age of the target market does not affect the way scents are received and decoded. 
D) There are no ethnic differences in the way scents are received and decoded. 
A) The methods used to introduce scent into a store are relatively expensive. 
B) The gender of the target market should be used to determine the intensity of the scent. 
C) The age of the target market does not affect the way scents are received and decoded. 
D) There are no ethnic differences in the way scents are received and decoded. B

Question 3

Which of the following does NOT describe appropriate space management?

Accepted Answer

A) Merchandise categories with high GMROI's merit more space than merchandise categories with lower GMROI's do. 
B) Less is allocated to fast selling merchandise to allow more shelf space to encourage sales of slower moving items. 
C) A retailer over allocates space to categories purchased by their platinum customers,the customers with the highest lifetime value. 
D) A retailer over allocates space to some low productivity categories such as milk because an extensive assortment in these categories attracts customers to the store and positively affects the sales of categories with higher GMROIs. 
E) High turnover items need to be restocked more frequently to avoid stockouts. 
A) Merchandise categories with high GMROI's merit more space than merchandise categories with lower GMROI's do. 
B) Less is allocated to fast selling merchandise to allow more shelf space to encourage sales of slower moving items. 
C) A retailer over allocates space to categories purchased by their platinum customers,the customers with the highest lifetime value. 
D) A retailer over allocates space to some low productivity categories such as milk because an extensive assortment in these categories attracts customers to the store and positively affects the sales of categories with higher GMROIs. 
E) High turnover items need to be restocked more frequently to avoid stockouts. B

Question 4

How does inventory turnover effect space allocation?

Accepted Answer

Inventory turnover effects space allocat

Question 5

When Raisa walked into the store,she saw it was full of rows of self-service tiers of shelves back-to-back.Immediately she knew the retailer had used a _________ store layout.

Accepted Answer

A) repetitive 
B) grid 
C) blocked 
D) free-form 
E) shelf-and-row 
A) repetitive 
B) grid 
C) blocked 
D) free-form 
E) shelf-and-row

Question 6

How can a simple design for a retailer's physical store apply to a retailer's website design?

Accepted Answer

In many cases,good design principles for

Question 7

Grid store layouts _________.

Accepted Answer

A) encourage impulse purchasing 
B) are cost-efficient 
C) are also called loop layouts 
D) are one of the most aesthetically pleasing designs 
E) are used by specialty stores 
A) encourage impulse purchasing 
B) are cost-efficient 
C) are also called loop layouts 
D) are one of the most aesthetically pleasing designs 
E) are used by specialty stores

Question 8

Which of the following is a disadvantage to the grid layout?

Accepted Answer

A) It is costly. 
B) Shrinkage is more likely to occur. 
C) Customers typically aren't exposed to all the merchandise in the store. 
D) Wide aisles utilize expensive merchandise space. 
E) Products are difficult for customers to find. 
A) It is costly. 
B) Shrinkage is more likely to occur. 
C) Customers typically aren't exposed to all the merchandise in the store. 
D) Wide aisles utilize expensive merchandise space. 
E) Products are difficult for customers to find.

Question 9

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity as ________.

Accepted Answer

A) sales per linear foot 
B) sales per square foot 
C) inventory turnover 
D) retained earnings 
E) asset turnover 
A) sales per linear foot 
B) sales per square foot 
C) inventory turnover 
D) retained earnings 
E) asset turnover

Question 10

The best place for store planners to position a "destination" department or items is the front right-hand side of the store.

Accepted Answer

A) True 
 B)False

Question 11

The two basic shopping goals of consumers are to receive customer satisfaction and customer service.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is true about the racetrack layout?

Accepted Answer

A) It is also called the free-form layout. 
B) It cannot be used in department stores because it makes large stores look cluttered. 
C) It encourages impulse purchasing. 
D) It is not as aesthetically pleasing as the grid layout. 
E) It is very cost efficient. 
A) It is also called the free-form layout. 
B) It cannot be used in department stores because it makes large stores look cluttered. 
C) It encourages impulse purchasing. 
D) It is not as aesthetically pleasing as the grid layout. 
E) It is very cost efficient.

Question 13

Newman is opening a produce market in his neighborhood.What suggestions would you make for him in regards to effectively using signage?

Accepted Answer

Newman should coordinate the signs and g

Question 14

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

Accepted Answer

A) their ability to positively influence consumer behavior 
B) their ability to be flexible 
C) their ability to consider cost versus value 
D) their ability offer services at a moment's notice 
E) their ability to be consistent with their image and strategy 
A) their ability to positively influence consumer behavior 
B) their ability to be flexible 
C) their ability to consider cost versus value 
D) their ability offer services at a moment's notice 
E) their ability to be consistent with their image and strategy

Question 15

Which of the following is NOT an element considered in the design of a store?

Accepted Answer

A) layout 
B) signage 
C) graphics 
D) attention getting feature areas 
E) recruitment 
A) layout 
B) signage 
C) graphics 
D) attention getting feature areas 
E) recruitment

Question 16

William is always hunting for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.On these packages,the price is cut in half.This type of signage is ______.

Accepted Answer

A) promotional 
B) category 
C) locational 
D) point of sale 
E) lifestyle 
A) promotional 
B) category 
C) locational 
D) point of sale 
E) lifestyle

Question 17

________ are located on aisles and are designed primarily to get customers' attention and bring them into or down the aisle.

Accepted Answer

A) End caps 
B) Gondola displays 
C) Promotional areas 
D) Consumer motivators Point-of-sale areas 
E) Freestanding fixtures 
A) End caps 
B) Gondola displays 
C) Promotional areas 
D) Consumer motivators Point-of-sale areas 
E) Freestanding fixtures

Question 18

Another name for the racetrack store layout is the _____ layout.

Accepted Answer

A) loop 
B) pulsing 
C) convoluted 
D) departmental 
E) suggestive 
A) loop 
B) pulsing 
C) convoluted 
D) departmental 
E) suggestive

Question 19

The Americans with Disabilities Act _________.

Accepted Answer

A) states that stores built before 1990 must be fully accessible for the disabled 
B) states that it is illegal to discriminate in hiring and termination decisions concerning people between the ages of 40 and 70 
C) prohibits unequal pay for men and women who perform equal work or work of comparable worth 
D) protects people with disabilities from discrimination in employment,transportation,public accommodations,telecommunications and the activities of government 
A) states that stores built before 1990 must be fully accessible for the disabled 
B) states that it is illegal to discriminate in hiring and termination decisions concerning people between the ages of 40 and 70 
C) prohibits unequal pay for men and women who perform equal work or work of comparable worth 
D) protects people with disabilities from discrimination in employment,transportation,public accommodations,telecommunications and the activities of government

Question 20

What are the advantages and disadvantages of a grid layout?

Accepted Answer

The advantages of a grid layout are that

Which colors would be best to use at a fast food restaurant that would stimulate an appetite?

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Which of the following does NOT describe appropriate space management?

How does inventory turnover effect space allocation?

When Raisa walked into the store,she saw it was full of rows of self-service tiers of shelves back-to-back.Immediately she knew the retailer had used a _________ store layout.

How can a simple design for a retailer's physical store apply to a retailer's website design?

Grid store layouts _________.

Which of the following is a disadvantage to the grid layout?

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity as ________.

The best place for store planners to position a "destination" department or items is the front right-hand side of the store.

The two basic shopping goals of consumers are to receive customer satisfaction and customer service.

Which of the following is true about the racetrack layout?

Newman is opening a produce market in his neighborhood.What suggestions would you make for him in regards to effectively using signage?

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

Which of the following is NOT an element considered in the design of a store?

William is always hunting for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.On these packages,the price is cut in half.This type of signage is ______.

________ are located on aisles and are designed primarily to get customers' attention and bring them into or down the aisle.

Another name for the racetrack store layout is the _____ layout.

The Americans with Disabilities Act _________.

What are the advantages and disadvantages of a grid layout?

Introduction to the World of Retailing

Types of Retailers

Multi-Channel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters

Exam 17: Store Layout, Design, and Visual Merchandising

Which colors would be best to use at a fast food restaurant that would stimulate an appetite?

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Which of the following does NOT describe appropriate space management?

How does inventory turnover effect space allocation?

When Raisa walked into the store,she saw it was full of rows of self-service tiers of shelves back-to-back.Immediately she knew the retailer had used a _________ store layout.

How can a simple design for a retailer's physical store apply to a retailer's website design?

Grid store layouts _________.

Which of the following is a disadvantage to the grid layout?

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity as ________.

The best place for store planners to position a "destination" department or items is the front right-hand side of the store.

The two basic shopping goals of consumers are to receive customer satisfaction and customer service.

Which of the following is true about the racetrack layout?

Newman is opening a produce market in his neighborhood.What suggestions would you make for him in regards to effectively using signage?

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

Which of the following is NOT an element considered in the design of a store?

William is always hunting for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.On these packages,the price is cut in half.This type of signage is ______.

________ are located on aisles and are designed primarily to get customers' attention and bring them into or down the aisle.

Another name for the racetrack store layout is the _____ layout.

The Americans with Disabilities Act _________.

What are the advantages and disadvantages of a grid layout?

Introduction to the World of Retailing

Types of Retailers

Multi-Channel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters