Question 1

List the interpersonal influences on consumer behavior.

Accepted Answer

Important interpersonal influences affec

Question 2

Distinguish between the cognitive theory of learning and the conditioning theory of learning.

Accepted Answer

The cognitive theory views learning as a

Question 3

Which of the following statements is true about the FCB grid?

Accepted Answer

A)  It helps advertising agencies determine which type of advertising to use for a specific product. 
B)  It demonstrates how consumers can avoid cognitive dissonance through the use of more specific evaluative criteria. 
C)  It illustrates how negatively originated motives differ from positively originated motives. 
D)  It helps create integrated marketing communications that present a unified message to the targeted audience. 
E)  It helps advertising agencies determine which approach to use based on the consumer's stage on the brand loyalty continuum. 
A)  It helps advertising agencies determine which type of advertising to use for a specific product. 
B)  It demonstrates how consumers can avoid cognitive dissonance through the use of more specific evaluative criteria. 
C)  It illustrates how negatively originated motives differ from positively originated motives. 
D)  It helps create integrated marketing communications that present a unified message to the targeted audience. 
E)  It helps advertising agencies determine which approach to use based on the consumer's stage on the brand loyalty continuum.

Question 4

A consumer engaged in peripheral route processing is more likely to make an impulse buy than a consumer engaged in central route processing.

Accepted Answer

A) True 
 B)False

Question 5

The Kim-Lord Grid portrays the degree and the kind of involvement a consumer brings to the purchase decision.

Accepted Answer

A) True 
 B)False

Question 6

As Ross has a keen sense of smell and an extraordinary sense of taste, it can be said that his physiological screens are superior to what most people have.

Accepted Answer

A) True 
 B)False

Question 7

For which of the following purchasers would cognitive dissonance be the greatest?

Accepted Answer

A)  A mother purchased acne medicine for her teenage son. 
B)  A secretary rented a car for her boss's business trip. 
C)  A jogger purchased a bottle of water for himself. 
D)  A college graduate bought a new sports car. 
E)  A student purchased a pizza for supper. 
A)  A mother purchased acne medicine for her teenage son. 
B)  A secretary rented a car for her boss's business trip. 
C)  A jogger purchased a bottle of water for himself. 
D)  A college graduate bought a new sports car. 
E)  A student purchased a pizza for supper.

Question 8

The same cognitive dissonance process occurs with low-involvement purchases and high-involvement purchases.

Accepted Answer

A) True 
 B)False

Question 9

Conditioning theory of learning applies to the simple, basic, and low involvement purchases that consumers make every day.

Accepted Answer

A) True 
 B)False

Question 10

A magazine cover showed a cowboy excelling in a bull riding event at a national rodeo. Because of her strong feelings about the safety of animals, Kaye saw the picture as fostering cruelty to animals. _____ prevented her from seeing the athleticism in the rodeo event.

Accepted Answer

A)  Noise 
B)  Feedback 
C)  Mental files 
D)  Perceptual screens 
E)  Cognitive dissonance 
A)  Noise 
B)  Feedback 
C)  Mental files 
D)  Perceptual screens 
E)  Cognitive dissonance

Question 11

Briefly explain the theory of cognitive dissonance.

Accepted Answer

The theory of cognitive disson

Question 12

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Accepted Answer

A)  Consumer behavior 
B)  Stimulus-response 
C)  Cognitive learning 
D)  Psychological response 
E)  Customer fulfillment 
A)  Consumer behavior 
B)  Stimulus-response 
C)  Cognitive learning 
D)  Psychological response 
E)  Customer fulfillment

Question 13

Thomas was planning on seeing a movie last weekend. After trying to read the small print which told the times the movie would be shown, he gave up and decided to go to the zoo instead. In this case, _____ screens influenced his perception.

Accepted Answer

A)  physiological 
B)  rational 
C)  functional 
D)  psychological 
E)  self-actualizing 
A)  physiological 
B)  rational 
C)  functional 
D)  psychological 
E)  self-actualizing

Question 14

Within Jon's perception process, the smell of sawdust at the lumber yard was an example of a stimulus.

Accepted Answer

A) True 
 B)False

Question 15

The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director that created the ad.

Accepted Answer

A) True 
 B)False

Question 16

The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different. The screen-building process has created different _____ for the two individuals.

Accepted Answer

A)  blocking functions 
B)  stimulus/response stereotypes 
C)  habitual perceptions 
D)  attitudinal awareness 
E)  mental files 
A)  blocking functions 
B)  stimulus/response stereotypes 
C)  habitual perceptions 
D)  attitudinal awareness 
E)  mental files

Question 17

Maslow's hierarchy of needs helps researchers:

Accepted Answer

A)  create habit-breaking attitudes. 
B)  learn how to control selective perception. 
C)  understand how culture influences consumer behavior. 
D)  control the amount and type of feedback. 
E)  better understand what motivates consumers. 
A)  create habit-breaking attitudes. 
B)  learn how to control selective perception. 
C)  understand how culture influences consumer behavior. 
D)  control the amount and type of feedback. 
E)  better understand what motivates consumers.

Question 18

What are physiological screens and how do they affect the advertising process?

Accepted Answer

The physiological screens comp

Question 19

What is the difference between a habit and an attitude?

Accepted Answer

Attitude: The acquired mental position-p

Question 20

When looking for a babysitter, Tamika considers the teenager next door and a former daycare employee. These two individuals make up Tamika's evoked set.

Accepted Answer

A) True 
 B)False

List the interpersonal influences on consumer behavior.

Distinguish between the cognitive theory of learning and the conditioning theory of learning.

Which of the following statements is true about the FCB grid?

A consumer engaged in peripheral route processing is more likely to make an impulse buy than a consumer engaged in central route processing.

The Kim-Lord Grid portrays the degree and the kind of involvement a consumer brings to the purchase decision.

As Ross has a keen sense of smell and an extraordinary sense of taste, it can be said that his physiological screens are superior to what most people have.

For which of the following purchasers would cognitive dissonance be the greatest?

The same cognitive dissonance process occurs with low-involvement purchases and high-involvement purchases.

Conditioning theory of learning applies to the simple, basic, and low involvement purchases that consumers make every day.

A magazine cover showed a cowboy excelling in a bull riding event at a national rodeo. Because of her strong feelings about the safety of animals, Kaye saw the picture as fostering cruelty to animals. _____ prevented her from seeing the athleticism in the rodeo event.

Briefly explain the theory of cognitive dissonance.

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Thomas was planning on seeing a movie last weekend. After trying to read the small print which told the times the movie would be shown, he gave up and decided to go to the zoo instead. In this case, _____ screens influenced his perception.

Within Jon's perception process, the smell of sawdust at the lumber yard was an example of a stimulus.

The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director that created the ad.

The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different. The screen-building process has created different _____ for the two individuals.

Maslow's hierarchy of needs helps researchers:

What are physiological screens and how do they affect the advertising process?

What is the difference between a habit and an attitude?

When looking for a babysitter, Tamika considers the teenager next door and a former daycare employee. These two individuals make up Tamika's evoked set.

The Evolution of Advertising

The Environment of Advertising

The Business of Advertising

Segmentation, Targeting, and the Marketing Mix

Account Planning and Research

Marketing, Advertising, and Imc Planning

Creating Ads: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Broadcast, Cable, and Satellite Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct-Mail, and Promotional Products

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Producing ADS

Filters

Exam 5: Communication and Consumer Behavior

List the interpersonal influences on consumer behavior.

Distinguish between the cognitive theory of learning and the conditioning theory of learning.

Which of the following statements is true about the FCB grid?

A consumer engaged in peripheral route processing is more likely to make an impulse buy than a consumer engaged in central route processing.

The Kim-Lord Grid portrays the degree and the kind of involvement a consumer brings to the purchase decision.

As Ross has a keen sense of smell and an extraordinary sense of taste, it can be said that his physiological screens are superior to what most people have.

For which of the following purchasers would cognitive dissonance be the greatest?

The same cognitive dissonance process occurs with low-involvement purchases and high-involvement purchases.

Conditioning theory of learning applies to the simple, basic, and low involvement purchases that consumers make every day.

A magazine cover showed a cowboy excelling in a bull riding event at a national rodeo. Because of her strong feelings about the safety of animals, Kaye saw the picture as fostering cruelty to animals. _____ prevented her from seeing the athleticism in the rodeo event.

Briefly explain the theory of cognitive dissonance.

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Thomas was planning on seeing a movie last weekend. After trying to read the small print which told the times the movie would be shown, he gave up and decided to go to the zoo instead. In this case, _____ screens influenced his perception.

Within Jon's perception process, the smell of sawdust at the lumber yard was an example of a stimulus.

The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director that created the ad.

The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different. The screen-building process has created different _____ for the two individuals.

Maslow's hierarchy of needs helps researchers:

What are physiological screens and how do they affect the advertising process?

What is the difference between a habit and an attitude?

When looking for a babysitter, Tamika considers the teenager next door and a former daycare employee. These two individuals make up Tamika's evoked set.

The Evolution of Advertising

The Environment of Advertising

The Business of Advertising

Segmentation, Targeting, and the Marketing Mix

Account Planning and Research

Marketing, Advertising, and Imc Planning

Creating Ads: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Broadcast, Cable, and Satellite Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct-Mail, and Promotional Products

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Producing ADS

Filters