Exam 5: Communication and Consumer Behavior

The cognitive theory of learning is also called the stimulus-response theory.

Consumer concern about food contamination from pathogenic bacteria is generally nonexistent because most people view food safety as a government issue. The element of perception responsible for this interpretation is called:

According to the _____, people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.

Personal reference groups are people outside the family we wish to emulate.

Harrison has walked past a Mercedes dealership every weekday for the last eight months. Each time he passes, he examines the red Mercedes convertible in the showroom. He is now wondering whether he should buy the convertible and sell his SUV. Which of the following terms best describes what Harrison is doing or showing by his actions?

_____ refer to the basic, often instinctive, human forces that motivate us to do something.

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings, thoughts, beliefs, and actions.

According to the human communication process, the baby boomer who read all of the copy in an ad for Lyrica, a prescription for people who feel tingling or burning sensations in their feet, would be a(n):

Advertisers have three habit-related goals. Which of the following promotions is intended to help the advertiser meet the goal of habit acquisition?

_____ is the acquired behavior pattern that becomes nearly or completely involuntary.

Describe the basic consumer decision process model. Include any processes that precede the actual decisions made by consumers.

The three non-personal influences that have direct impact on a consumer's final purchase decision are time, place, and target market.

A(n) _____ is physical information we receive through our senses.

Once a month, Morgan buys a case of wine. She will either buy the Charles Shaw brand, the Livingston brand, or the Sutter Home brand because she knows that these three brands are inexpensive and tasty. Inexpensive and tasty would be classified as her:

The stored memories in our minds are called:

What is culture? How does it differ from a subculture?

_____ governs the way we discern raw data (stimuli) and translate them into feelings, thoughts, beliefs, and actions.

The interpersonal influences affecting the mental processes and the behavior of the consumers are time, place, and environment.

In a study in the Netherlands, Belgium, and Germany, respondents were asked to rate imported meat against locally produced meat. In all cases, locally produced meat was rated much higher even though the meat from all three nations is virtually indistinguishable by sight, taste, or smell. _____ screens based on learned factors most likely led to this perceived differences.

What level of Maslow's hierarchy of needs is being addressed in a clothing ad that states "Create your signature style?"