Exam 8: Strategy in the Global Environment
Which entry mode gives a multinational the tightest control over foreign operations?
E
A nation's companies gain competitive advantage if their domestic customers are
C
Identify and discuss the general ways in which companies can increase their profitability and profit growth through global expansion.
Companies can increase their profitability and profit growth from global expansion in several ways.First,companies can take goods or services developed at home and sell them internationally.In so doing,a company instantly expands its market,often by using the same business model.It should be noted that benefits may come from the fact that products are superior,but it is also important that companies use existing competencies in foreign markets as well.Second,companies that expand their sales volume through international expansion can expect to realize savings from economies of scale,thereby increasing profitability through the ability to lower their cost structure.Third,companies can realize location economies by performing value creation activities in the optimal location for that activity,wherever in the world that may be.Different counties offer opportunities to both lower costs and increase differentiation.Finally,a company can leverage the skills of global subsidiaries by applying best practices and good ideas that may come from anywhere in the organization.
Most manufacturing companies begin their global expansion by exporting.
Companies that pursue a global standardization strategy are trying to develop a business model that simultaneously achieves low costs and differentiates the product offering across geographic markets.
When toymaker Mattel sells Barbie dolls in the Middle East,it changes the doll's shape to one that is a more accurate portrayal of a female body.Mattel does this to
Factor endowments-the cost and quality of factors of production-are a prime determinant of the competitive advantage that certain countries have in certain industries.
When a company increases its growth rate by taking goods or services developed at home and selling them internationally,it is
Which of the following is not an objective of a transnational company?
Which of the following is not a necessity for leveraging the skills of global subsidiaries?
MTV is a good example of a company that has had to pursue a transnational strategy.
A transnational strategy makes the most sense when there are strong pressures for cost reductions and when demand for local responsiveness is minimal.
In which of the following circumstances does a localization strategy make the most sense?
Southwest Airlines,Sony,and Costco conduct business in two or more countries.These companies are referred to as multinational companies.
The best part of global strategic alliances is that selection of the right partner does not affect success of the alliance.
Cost reduction pressures can be particularly intense in industries producing
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