Exam 2: External Analysis: The Identification of Opportunities and Threats

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The punctuated equilibrium view can also be described as a freezing but not unfreezing process in an industry's life cycle.

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False

Julian is asked to examine the demographic environment facing his employer,a clothing manufacturer.Which of the following should Julian examine?

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D

Growth industries

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B

Which of the following industry structures consists of a large number of small and medium-sized companies,none of which is in a position to determine industry price?

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Changes in the characteristics of a population,such as age or race,are irrelevant to the analysis of an industry's macroenvironment.

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Anheuser Busch,because it dominates the mass-market beer segment,does not complete with micro-brewers.

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A group of firms all make writing implements-pens,pencils,and markers.This group should be referred to as a(n)

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Define and then relate the concepts of sectors,industries,market segments,and strategic groups.

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Over the last few decades,the United States steel industry has become less concentrated.

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Deregulation of the mortgage industry is an example of how political and legal forces can impact an industry.

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Why is it important to understand the external environment in order to think strategically?

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In growth industries,

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What is the impact of shifting industry boundaries on firms within the industry?

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The level of industry demand

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When shopping for clothing such as shirts and jeans,Tyrone will only buy products sold by the Eastern Clothing Company,even if other brands are cheaper.Eastern Clothing Company has _____ with Tyrone.

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Access to cheaper capital is an example of an economy of scale.

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Which of the following is not a determinant of the extent of rivalry among established companies?

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Which of the following industry structures is dominated by a small number of large companies?

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Government deregulation of telephone service lowered the barriers to entry and lowered industry profit margins.

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Strong brand loyalty and high customer switching costs are low barriers to entering an industry.

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