Exam 4: Building Competitive Advantage Through Functional-Level Strategy

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The philosophy underlying TQM includes which of the following?

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E

A benefit of long-time customer loyalty is the free advertising that customers provide for a company through referrals.

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True

Learning effects are a result of

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B

When Amber first started working at a Ford Motor plant assembling car doors,she was slower at the task than her co-workers.As time passed,her speed at assembling the doors increased and she even taught others how to perform the task more quickly.As a result of increased employee productivity,this particular Ford plant experienced cost savings.These cost savings can be attributed to learning effects.

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Quality improvement efforts should focus on the

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The experience curve concept

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If a product is to be properly commercialized,there must be integration between

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Traditional manufacturing

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A company's hiring strategy

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Which of the following is not a product attribute?

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The failure rate of innovative products is

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Self-managing work teams

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Close integration between research and development (R&D),production and marketing can help a company avoid innovation failures.

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Discuss why superior efficiency is important and the many ways that different parts of the organization can help achieve it.

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Employee productivity is

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Pay for performance tends to

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Flexible manufacturing technologies allow companies to

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Poor commercialization occurs when there is definite customer demand for a new product,but the product is not well adapted to customer needs because of factors such as poor design and poor quality.

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Distinctive competencies shape the functional-level strategies that a company can pursue.

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Flexible manufacturing technologies enable companies to produce small batches of high-quality customized products at a cost that,at one time,could be achieved only through mass production.

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