Exam 21: Implementing Interactive and Multichannel Marketing

Which of the following profiles would most likely describe an online consumer?

A recurring issue for manufacturers with transactional websites is the threat of __________________ and the potential harm to trade relationships with their retailing intermediaries.

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers receive only information that is relevant or meaningful to them; (2) customers are given the option of opting out, or changing the kind, amount, or timing of information sent to them; and (3) __________.

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of product attributes, prices, and delivery options. The design of a precise bicycle is made possible through the use of a

iVillage.com is a website for women that encourages its users to discuss health and beauty, parenting, personal finances, career management, and relationships. This website is an example of

Two unique capabilities of Internet technology, __________, promote and sustain customer relationships.

Which of the following examples demonstrates how electronic commerce creates customer value through form utility?

What technology term would be used to describe the capability of capturing visitor information to a website such as expressed product preferences, personal data, passwords, and financial information, including credit card numbers?

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10 p.m. and 7 a.m. This shows how electronic commerce contributes to customer value through the creation of

An interactive, Internet-enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices, and delivery options, is referred to as a

Electronic shopping agents that comb websites to compare prices and product or service features are referred to as

In the traditional sense, a __________ is where buyers and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities and mostly tangible objects.

In terms of the online customer experience, content refers to

The amount of time per month that visitors spend on a company's website is referred to as

In terms of the online customer experience, context refers to

Beauty product websites are traditionally designed to be more __________ oriented than travel websites.

iVillage.com is a website targeted at women who share common interests such as career management, personal finances, parenting, relationships, beauty, and health. The site features articles, newsletters, and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest. This describes one example of why consumers shop and buy online, which is

A visitor to a sports website notices that all of the information is contained within the website-there are no links to other websites. The website provides frequently updated information on the sports players, matches, and licensed merchandise on a starry black background. The website is lacking __________, a website design element that influences customer experience.

Pizza Hut's management team uses a(n) __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.