Exam 21: Implementing Interactive and Multichannel Marketing

Seven Cycles' business model includes the Internet, which enables customers to collaborate on the bike design using the company's __________ fitting system that considers the rider's size, aspirations, and riding habits.

Self-regulatory efforts to respond to online consumers' concerns about privacy and security include

The My M&M'S

There are six general product and service categories that dominate online consumer buying today and for the foreseeable future. List them and give an example of each.

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest. This website is an example of

The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.

Explain what online companies are doing to address consumer worries about privacy and security when shopping online.

Interactive marketing refers to

Retailers and direct selling firms have found that their websites, while ___________ from stores, catalogs, and sales representatives, attract new customers and influence sales.

With interactive marketing,

A term used when someone is given the option to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

Bots are

Marketers produce a customer experience through seven website design elements: (1) context, (2) content, (3) __________, (4) customization, (5) communication, (6) connection, and (7) commerce.

Define and explain the importance of the eight-second rule.

Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as

Six general product and service categories account for about 70 percent of online consumer buying today and for the foreseeable future. One category contains unique items such as

Define cross-channel consumer, and explain why they are important to marketers.

Suppose you are designing a marketing website and you would like it to be as user-friendly as possible. You would like your website to recognize each customer by name every time he or she visits the website and to retrieve all the information about that customer automatically whenever he or she wishes to make a purchase. To achieve this goal, you would most likely use

The key difference between the traditional marketplace and the new marketspace is that the latter is __________ exchange environment.

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as