Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

Online content created by an individual outside of a professional organization without a commercial market in mind is a criterion of

Social media can be classified based on: (1) __________ and (2) __________.

Twitter can be a good source of information about a brand or product because of its

Each of the following is a widely used social network based on impact to both consumers and organizations, except

All of the following are true about Facebook except

The social media website open to anyone age 13 and over where users may create a personal profile; add other users as friends; and exchange comments, photos, videos, and "likes" with them is known as

Marketers can use one of two strategies: The first strategy uses Facebook pages and YouTube channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

The various forms of online media content that are publicly available and created by end users is referred to as

Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media first seek to reach

In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as

All of the following are differences between social and traditional media except

What is one way in which the Internet has changed and evolved to Web 2.0?

Which of the following statements is true about Facebook?

If a brand manager wants to explain the benefits of using a complex product to consumers, the best social network to use is

Social media advertising is helpful to brand managers because consumers are

Describe the two factors that are used to classify social media.

The __________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

Which of the following statements about user-generated content (UGC) is most accurate?

What is the challenge presented to brand managers by social media advertising?

Media richness is __________ in face-to-face communication than in telephone or e-mail communications.