Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

Many apps are video games. Angry Birds, for example, has been downloaded more than 2 billion times since its 2009 release. The product life cycle of even very successful video game apps can reach the decline stage quickly, including the Angry Birds game. Clash of Clans and Candy Crush Saga video games have sought to ________________ to address this challenge.

What are social media?

What is the key marketing objective for advertising on social networking sites?

A blog is __________, whereas a wiki is __________.

What is another term that is sometimes used interchangeably with social media?

Another term sometimes used interchangeably with social media is

__________-enabled smartphones gave mobile consumers access to online ads, local restaurant promotions, and time-sensitive discounts at retailers.

Smart systems are

Web 2.0 is a term that describes

A single social media site with millions of users interacting with each other, like Facebook, Twitter, LinkedIn, and YouTube, is referred to as

The social network primarily used for professional networking and job searching is

To create a successful advertising campaign on Facebook, a good strategy is for a brand manager to use it to

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion, which consisted of an opportunity to go to Miami for a chance to win $75,000?

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response, provide an example of what the payment terms would be for an advertiser. Also, identify the advantages and disadvantages of each metric.

What is the primary purpose of LinkedIn?

Companies such as Hewlett-Packard and Frito-Lay routinely monitor _____ to gain insights into customer complaints and suggestions.

What is the role of a brand manager in advertising on social media like Facebook?

StuffDOT is a

A blog is a