Question 1

Which professionals in our society have you observed using public relations the most? Explain your response.

Accepted Answer

The professionals in our society that I have observed using public relations the most are politicians and celebrities.

Politicians often use public relations to shape their public image, communicate their policies and agendas, and manage their relationships with the media and the public. They frequently employ PR professionals to help them craft their messaging, handle crisis communication, and organize public events and appearances.

Similarly, celebrities rely heavily on public relations to manage their public image, handle media inquiries, and promote their projects and endorsements. They often work with PR agencies to coordinate their public appearances, manage their social media presence, and navigate any controversies or scandals.

Overall, politicians and celebrities are the professionals I have noticed using public relations the most, as they understand the importance of managing their public image and maintaining positive relationships with the media and the public.

Question 2

The Internet has had little effect on the PR industry.

Accepted Answer

A) True 
 B)False  False

Question 3

In many companies with internal PR departments,the PR director reports to the:

Accepted Answer

A) president of the company 
B) corporate communications officer 
C) VP of public services 
D) shareholder liaison 
E) VP for community development 
A) president of the company 
B) corporate communications officer 
C) VP of public services 
D) shareholder liaison 
E) VP for community development A

Question 4

Consulting organizational records,reference books,and personal contacts are most closely associated with the ______ phase of a PR campaign.

Accepted Answer

A) organization 
B) evaluation 
C) planning 
D) information-gathering 
E) communication 
A) organization 
B) evaluation 
C) planning 
D) information-gathering 
E) communication

Question 5

The audience/public probably becomes aware of a PR program during its __________ phase.

Accepted Answer

A) organization 
B) evaluation 
C) planning 
D) information-gathering 
E) communication 
A) organization 
B) evaluation 
C) planning 
D) information-gathering 
E) communication

Question 6

The biggest PR goal in this setting is probably fundraising.

Accepted Answer

A) non-profit organizations 
B) environmental 
C) professional associations 
D) politics 
E) hospitals 
A) non-profit organizations 
B) environmental 
C) professional associations 
D) politics 
E) hospitals

Question 7

Corporate Web sites are being used by PR practitioners to:

Accepted Answer

A) communicate with consumers,shareholders and reporters 
B) provide opportunities for audience/consumer interactivity 
C) provide podcasts 
D) all of these 
E) none of these 
A) communicate with consumers,shareholders and reporters 
B) provide opportunities for audience/consumer interactivity 
C) provide podcasts 
D) all of these 
E) none of these

Question 8

Organizations tend to deal with more than one public,so public relations professionals usually consider various "publics."

Accepted Answer

A) True 
 B)False

Question 9

Tactical PR plans are usually more specific than strategic PR plans.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are advantages of using an external rather than an internal PR provider EXCEPT:

Accepted Answer

A) greater objectivity of perspective 
B) lower cost 
C) greater ability to come up with fresh ideas 
D) prestige can come from being associated with respected PR firm 
E) wider variety of services 
A) greater objectivity of perspective 
B) lower cost 
C) greater ability to come up with fresh ideas 
D) prestige can come from being associated with respected PR firm 
E) wider variety of services

Question 11

An interrelated world economy has helped make ________ one of the fastest-growing sectors of PR.

Accepted Answer

A) business 
B) professional organizations 
C) politics 
D) international PR 
E) investor relations 
A) business 
B) professional organizations 
C) politics 
D) international PR 
E) investor relations

Question 12

Account supervisors at a PR firm are responsible for budgeting,quality control and managing the workload of project teams.

Accepted Answer

A) True 
 B)False

Question 13

The most challenging form of PR is probably:

Accepted Answer

A) crisis management 
B) international PR 
C) hospitals 
D) investor relations 
E) government/politics 
A) crisis management 
B) international PR 
C) hospitals 
D) investor relations 
E) government/politics

Question 14

Despite the importance of PR in our society,the US government has not yet utilized PR techniques.

Accepted Answer

A) True 
 B)False

Question 15

How do PR agencies earn their money?

Accepted Answer

A) receiving a set fee for a specific project 
B) charging a monthly retainer 
C) charging an hourly rate 
D) billing both for time and for extra services and materials 
E) all of these 
A) receiving a set fee for a specific project 
B) charging a monthly retainer 
C) charging an hourly rate 
D) billing both for time and for extra services and materials 
E) all of these

Question 16

Although modern PR has a 100-year history (beginning with Ivy Lee),PR activities can be traced back to ancient times.

Accepted Answer

A) True 
 B)False

Question 17

Public relations is the same as:

Accepted Answer

A) promotion 
B) press agentry 
C) advertising 
D) all of these 
E) none of these 
A) promotion 
B) press agentry 
C) advertising 
D) all of these 
E) none of these

Question 18

Public relations is similar to advertising,but advertising uses interpersonal communication much more.

Accepted Answer

A) True 
 B)False

Question 19

The U.S.government has utilized public relations since World War I.

Accepted Answer

A) True 
 B)False

Question 20

The PR industry is dominated by giant PR firms owned by ad agencies.

Accepted Answer

A) True 
 B)False

Which professionals in our society have you observed using public relations the most? Explain your response.

The Internet has had little effect on the PR industry.

In many companies with internal PR departments,the PR director reports to the:

Consulting organizational records,reference books,and personal contacts are most closely associated with the ______ phase of a PR campaign.

The audience/public probably becomes aware of a PR program during its __________ phase.

The biggest PR goal in this setting is probably fundraising.

Corporate Web sites are being used by PR practitioners to:

Organizations tend to deal with more than one public,so public relations professionals usually consider various "publics."

Tactical PR plans are usually more specific than strategic PR plans.

All of the following are advantages of using an external rather than an internal PR provider EXCEPT:

An interrelated world economy has helped make ________ one of the fastest-growing sectors of PR.

Account supervisors at a PR firm are responsible for budgeting,quality control and managing the workload of project teams.

The most challenging form of PR is probably:

Despite the importance of PR in our society,the US government has not yet utilized PR techniques.

How do PR agencies earn their money?

Although modern PR has a 100-year history (beginning with Ivy Lee),PR activities can be traced back to ancient times.

Public relations is the same as:

Public relations is similar to advertising,but advertising uses interpersonal communication much more.

The U.S.government has utilized public relations since World War I.

The PR industry is dominated by giant PR firms owned by ad agencies.

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 14: Public Relations

Which professionals in our society have you observed using public relations the most? Explain your response.

The Internet has had little effect on the PR industry.

In many companies with internal PR departments,the PR director reports to the:

Consulting organizational records,reference books,and personal contacts are most closely associated with the ______ phase of a PR campaign.

The audience/public probably becomes aware of a PR program during its __________ phase.

The biggest PR goal in this setting is probably fundraising.

Corporate Web sites are being used by PR practitioners to:

Organizations tend to deal with more than one public,so public relations professionals usually consider various "publics."

Tactical PR plans are usually more specific than strategic PR plans.

All of the following are advantages of using an external rather than an internal PR provider EXCEPT:

An interrelated world economy has helped make ________ one of the fastest-growing sectors of PR.

Account supervisors at a PR firm are responsible for budgeting,quality control and managing the workload of project teams.

The most challenging form of PR is probably:

Despite the importance of PR in our society,the US government has not yet utilized PR techniques.

How do PR agencies earn their money?

Although modern PR has a 100-year history (beginning with Ivy Lee),PR activities can be traced back to ancient times.

Public relations is the same as:

Public relations is similar to advertising,but advertising uses interpersonal communication much more.

The U.S.government has utilized public relations since World War I.

The PR industry is dominated by giant PR firms owned by ad agencies.

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters