Question 1

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

Accepted Answer

A) more media to choose from 
B) time has become a scarce commodity 
C) a switch from mass marketing to target marketing 
D) all of these 
E) none of these 
A) more media to choose from 
B) time has become a scarce commodity 
C) a switch from mass marketing to target marketing 
D) all of these 
E) none of these D

Question 3

Over time,mass communication will become less and less segmented.

Accepted Answer

A) True 
 B)False  False

Question 4

Positive feedback encourages the communication behavior in progress.

Accepted Answer

A) True 
 B)False

Question 5

AOL's merger with Time Warner is an example of:

Accepted Answer

A) operational convergence 
B) device convergence 
C) symbiotic convergence 
D) consolidation convergence 
E) corporate convergence 
A) operational convergence 
B) device convergence 
C) symbiotic convergence 
D) consolidation convergence 
E) corporate convergence

Question 6

As noise increases,so does message fidelity.

Accepted Answer

A) True 
 B)False

Question 7

When Kanye West is in a studio recording a CD,he is engaged in the process of:

Accepted Answer

A) encoding 
B) messaging 
C) decoding 
D) sourcing 
E) channel-use 
A) encoding 
B) messaging 
C) decoding 
D) sourcing 
E) channel-use

Question 8

The source must decode a message before it can be sent.

Accepted Answer

A) True 
 B)False

Question 9

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

Accepted Answer

A) True 
 B)False

Question 10

The term "mobile media" is used to describe the technology with which we use to communicate while "on the move." What would be a better term to describe this mobility as it relates to technology?

Accepted Answer

A more encompassing term that captures t

Question 11

Feedback is most limited in which communication setting?

Accepted Answer

A) interpersonal 
B) machine-assisted interpersonal 
C) mass 
D) encoding-assisted mass 
E) gatekeeper-based 
A) interpersonal 
B) machine-assisted interpersonal 
C) mass 
D) encoding-assisted mass 
E) gatekeeper-based

Question 12

The television program Survivor is an example of a:

Accepted Answer

A) source 
B) encoder 
C) message 
D) channel 
E) receiver 
A) source 
B) encoder 
C) message 
D) channel 
E) receiver

Question 13

The job of the gatekeeper is to help eliminate mechanical noise.

Accepted Answer

A) True 
 B)False

Question 14

Which of these statements is true?

Accepted Answer

A) Web sites need a large staff 
B) many Web sites bypass gatekeepers 
C) start-up costs for Web sites are generally high 
D) Web sites exist to make a profit 
E) all of these 
A) Web sites need a large staff 
B) many Web sites bypass gatekeepers 
C) start-up costs for Web sites are generally high 
D) Web sites exist to make a profit 
E) all of these

Question 15

Which of the following has increased the mobility of the mass media?

Accepted Answer

A) PDAs 
B) iPods 
C) cell phones 
D) laptop computers 
E) all of these 
A) PDAs 
B) iPods 
C) cell phones 
D) laptop computers 
E) all of these

Question 16

Which of the following is true of traditional mass communication organizations?

Accepted Answer

A) They have multiple gatekeepers. 
B) They are expensive to operate. 
C) They exist to make a profit. 
D) They are very competitive. 
E) All of these. 
A) They have multiple gatekeepers. 
B) They are expensive to operate. 
C) They exist to make a profit. 
D) They are very competitive. 
E) All of these.

Question 17

Dominick says on page 20 that it doesn't take a genius to see that the mass media five years from now will be significantly different than they were five years ago.He further states that a combination of technological,economic and social factors has made some traditional business models obsolete.Which factor do you think has contributed the most to this situation?

Accepted Answer

It is difficult to pinpoint one single f

Question 18

Online communications that use special techniques involving participation,conversation and sharing are called social media.

Accepted Answer

A) True 
 B)False

Question 19

What factors are making traditional mass media business models obsolete?

Accepted Answer

A) technological 
B) economical 
C) social 
D) all of these 
E) none of these 
A) technological 
B) economical 
C) social 
D) all of these 
E) none of these

Question 20

In machine-assisted interpersonal communication,feedback is often limited to one channel,and is often difficult.

Accepted Answer

A) True 
 B)False

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

Over time,mass communication will become less and less segmented.

Positive feedback encourages the communication behavior in progress.

AOL's merger with Time Warner is an example of:

As noise increases,so does message fidelity.

When Kanye West is in a studio recording a CD,he is engaged in the process of:

The source must decode a message before it can be sent.

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

The term "mobile media" is used to describe the technology with which we use to communicate while "on the move." What would be a better term to describe this mobility as it relates to technology?

Feedback is most limited in which communication setting?

The television program Survivor is an example of a:

The job of the gatekeeper is to help eliminate mechanical noise.

Which of these statements is true?

Which of the following has increased the mobility of the mass media?

Which of the following is true of traditional mass communication organizations?

Online communications that use special techniques involving participation,conversation and sharing are called social media.

What factors are making traditional mass media business models obsolete?

In machine-assisted interpersonal communication,feedback is often limited to one channel,and is often difficult.

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 1: Communication: Mass and Other Forms

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

Over time,mass communication will become less and less segmented.

Positive feedback encourages the communication behavior in progress.

AOL's merger with Time Warner is an example of:

As noise increases,so does message fidelity.

When Kanye West is in a studio recording a CD,he is engaged in the process of:

The source must decode a message before it can be sent.

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

The term "mobile media" is used to describe the technology with which we use to communicate while "on the move." What would be a better term to describe this mobility as it relates to technology?

Feedback is most limited in which communication setting?

The television program Survivor is an example of a:

The job of the gatekeeper is to help eliminate mechanical noise.

Which of these statements is true?

Which of the following has increased the mobility of the mass media?

Which of the following is true of traditional mass communication organizations?

Online communications that use special techniques involving participation,conversation and sharing are called social media.

What factors are making traditional mass media business models obsolete?

In machine-assisted interpersonal communication,feedback is often limited to one channel,and is often difficult.

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters