Question 1

Which of the following would be considered a new product?

Accepted Answer

A)  new product lines 
B)  new-to-the-world product 
C)  addition to existing product lines 
D)  improvements or revisions to existing products 
E)  all of these choice 
A)  new product lines 
B)  new-to-the-world product 
C)  addition to existing product lines 
D)  improvements or revisions to existing products 
E)  all of these choice

Question 2

The most important factor in successful new-product introductions is a good match between product characteristics and market needs.

Accepted Answer

A) True 
 B)False

Question 3

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Accepted Answer

A) True 
 B)False

Question 4

Many product failures such as Cucumber antiperspirant spray,Toaster Eggs,and Health-Sea sea-sausages most likely did not succeed because they did not conform to the product characteristic of:

Accepted Answer

A)  complexity 
B)  trialability 
C)  total advantage 
D)  observability 
E)  compatibility 
A)  complexity 
B)  trialability 
C)  total advantage 
D)  observability 
E)  compatibility

Question 5

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.This is an example of:

Accepted Answer

A)  focusing grouping 
B)  brainstorming 
C)  concept testing 
D)  venture group activities 
E)  screening 
A)  focusing grouping 
B)  brainstorming 
C)  concept testing 
D)  venture group activities 
E)  screening

Question 6

The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.

Accepted Answer

A) True 
 B)False

Question 7

Oakley,the manufacturer of protective eyewear for sports enthusiasts,has recently introduced Oakley's Thump,UV sunglasses that allow the wearer to store and listen to 120 different songs.Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses?

Accepted Answer

A)  compatibility 
B)  comparability 
C)  complexity 
D)  tangibility 
E)  competitive advantage 
A)  compatibility 
B)  comparability 
C)  complexity 
D)  tangibility 
E)  competitive advantage

Question 8

Discuss alternatives to traditional test marketing.

Accepted Answer

Supermarket scanner testing (single-sour

Question 9

Fitbit
The pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn't very easy for users, but once over that hurdle, it's relative easy to use.
-Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online is the _____ stage.

Accepted Answer

A)  idea screening 
B)  idea generation 
C)  business analysis 
D)  test marketing 
E)  commercialization 
A)  idea screening 
B)  idea generation 
C)  business analysis 
D)  test marketing 
E)  commercialization

Question 10

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

Accepted Answer

A)  prototype screening 
B)  idea generation 
C)  concept testing 
D)  post-brainstorming 
E)  business analysis 
A)  prototype screening 
B)  idea generation 
C)  concept testing 
D)  post-brainstorming 
E)  business analysis

Question 11

When the Segway Human Transporter was introduced in 2002,many people expected the product to be a phenomenal success.While the Segway is still on the market it has never been the success so many expected.A recent Wall Street Journal article suggested that the Segway,while brilliant technologically,seemed impractical to most people as it could not be used to replace their current method of transportation.In other words,the Segway had problems with _____.

Accepted Answer

A)  compatibility 
B)  relative advantage 
C)  observability 
D)  trialability 
E)  longevity 
A)  compatibility 
B)  relative advantage 
C)  observability 
D)  trialability 
E)  longevity

Question 12

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

Accepted Answer

A)  Early adopters may also be opinion leaders. 
B)  Laggards are the last consumers to adopt a new product. 
C)  There are three categories of consumers who will adopt an innovation. 
D)  The dominant characteristic of members of the late majority is skepticism. 
E)  Innovators are the first to purchase a new product. 
A)  Early adopters may also be opinion leaders. 
B)  Laggards are the last consumers to adopt a new product. 
C)  There are three categories of consumers who will adopt an innovation. 
D)  The dominant characteristic of members of the late majority is skepticism. 
E)  Innovators are the first to purchase a new product.

Question 13

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

Accepted Answer

A)  commercialization 
B)  product testing 
C)  market analysis 
D)  product prototyping 
E)  simulated marketing 
A)  commercialization 
B)  product testing 
C)  market analysis 
D)  product prototyping 
E)  simulated marketing

Question 14

List four potential advantages that come to the company that is first to market.

Accepted Answer

Six advantages were given in the chapter

Question 15

A new-product strategy:

Accepted Answer

A)  links the new-product development process with the objectives of the marketing department, the business unit, and the corporation 
B)  is part of an organization's overall marketing strategy 
C)  specifies the roles new products play in the organization's overall plans 
D)  describes the characteristics of products the organization wants to offer and the markets it wants to serve 
E)  is accurately described by all of these 
A)  links the new-product development process with the objectives of the marketing department, the business unit, and the corporation 
B)  is part of an organization's overall marketing strategy 
C)  specifies the roles new products play in the organization's overall plans 
D)  describes the characteristics of products the organization wants to offer and the markets it wants to serve 
E)  is accurately described by all of these

Question 16

The growth stage is the first stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 17

A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:

Accepted Answer

A)  innovators 
B)  early minority 
C)  laggards 
D)  early majority 
E)  late majority 
A)  innovators 
B)  early minority 
C)  laggards 
D)  early majority 
E)  late majority

Question 18

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

Accepted Answer

A)  complexity 
B)  compatibility 
C)  relative advantage 
D)  observability 
E)  trialability 
A)  complexity 
B)  compatibility 
C)  relative advantage 
D)  observability 
E)  trialability

Question 19

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

Accepted Answer

A)  discontinuous innovation 
B)  niche 
C)  new-product-line 
D)  retargeting 
E)  repositioning 
A)  discontinuous innovation 
B)  niche 
C)  new-product-line 
D)  retargeting 
E)  repositioning

Question 20

When Apple Inc.recently introduced the new version of it's iPhone 3G,it was twice as fast,and cost one half the price of the original iPhone.Since it was not trying to reach a new target market,Apple Inc.was using which new product strategy?

Accepted Answer

A)  improved product 
B)  addition to an existing product line 
C)  discontinuous innovation 
D)  repositioned product 
E)  new product line 
A)  improved product 
B)  addition to an existing product line 
C)  discontinuous innovation 
D)  repositioned product 
E)  new product line

Which of the following would be considered a new product?

The most important factor in successful new-product introductions is a good match between product characteristics and market needs.

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Many product failures such as Cucumber antiperspirant spray,Toaster Eggs,and Health-Sea sea-sausages most likely did not succeed because they did not conform to the product characteristic of:

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.This is an example of:

The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.

Discuss alternatives to traditional test marketing.

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

List four potential advantages that come to the company that is first to market.

A new-product strategy:

The growth stage is the first stage of the product life cycle.

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

When Apple Inc.recently introduced the new version of it's iPhone 3G,it was twice as fast,and cost one half the price of the original iPhone.Since it was not trying to reach a new target market,Apple Inc.was using which new product strategy?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Filters

Exam 11: Developing and Managing Products

Which of the following would be considered a new product?

The most important factor in successful new-product introductions is a good match between product characteristics and market needs.

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Many product failures such as Cucumber antiperspirant spray,Toaster Eggs,and Health-Sea sea-sausages most likely did not succeed because they did not conform to the product characteristic of:

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.This is an example of:

The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.

Discuss alternatives to traditional test marketing.

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

List four potential advantages that come to the company that is first to market.

A new-product strategy:

The growth stage is the first stage of the product life cycle.

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

When Apple Inc.recently introduced the new version of it's iPhone 3G,it was twice as fast,and cost one half the price of the original iPhone.Since it was not trying to reach a new target market,Apple Inc.was using which new product strategy?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Filters