Exam 10: Product Concepts

In terms of sales and market share,Rexona is the number-one brand of deodorant worldwide.Since it was created in Australia in 1908,it has added an antiperspirant,a stick deodorant,Rexona for Men,Rexona for Women,Rexona for Teens,and Rexona Skin Friendly.These additions are examples of:

Which of the following describes cooperative branding?

What is the best generator of repeat sales?

When Kyla wanted patio furniture,she visited stores that had outdoor furniture,including Home Depot,Lowe's,Target,and Howard Lumber Company to find the set that would look just right on her patio. If Kyla represents a typical patio furniture shopper,you know this product is a(n):

Freda was proud of her shiny new iPhone.She was disappointed when she began to notice scratches on its display surface.If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches,she could have avoided this annoying problem.For Freda,the protective films are a(n)_____ product.

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which include mousse, gel, spritz, spray-in conditioner, and hairspray. -Refer to Alberto Culver Company.The toiletries,household,and professional divisions compose Alberto Culver's product mix:

When a product name becomes generic:

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now,the watch is worth $15,000.For Evan,the vintage watches are an example of a(n)_____ product.

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

A _____ is the part of the brand that can be spoken.

Which of the following statements about bar codes is true?

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which include mousse, gel, spritz, spray-in conditioner, and hairspray. -Refer to Alberto Culver Company.Why would the Alberto Culver Company be interested in increasing its product depth?

The two types of shopping products are:

Kleenex is a brand name for a well-known brand of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

The value of company and brand names is referred to as:

Labeling that is deigned to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

A warranty does not confirm the quality or performance of a good or service.

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.He plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

Procter & Gamble manufactures Tide laundry detergent,the best-selling brand in the United States. But is also offers Tide to Go,which is a stick product consumers can use to clean a spot on their clothing between washings,and small travel packets of Tide detergent. These other products are part of Tide's product line:

Campbell's,Nature Valley,Honda,and Lipton products are examples of _____ brands because of who owns them.