Exam 5: Developing a Global Vision

According to the text,which of the following is an example of a product strategy that would be appropriate for a global marketing company to implement?

Claiborne Inc.produces leather accessories for motorcycle riders and is in stage one of creating their global business.This means that they:

In the context of global marketing,when a company either creates a new product for a market or dramatically changes an existing product,the company is using a _____ strategy

Which of the following statements about the European Union (EU)is true?

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

Franchising is a form of:

The falling U.S.dollar makes the possibility of manufacturing in the United States more attractive than in the past.

All of the following statements about global marketing are true EXCEPT:

Briefly define licensing and joint ventures as means of engaging in global marketing.Be sure to demonstrate both the similarities of the two processes and how they differ.

The role of a domestic company that sells to an export merchant (also called a buyer for export)is to:

A company that is capital-intensive:

With a _____,a firm produces standardized products to be sold the same way all over the world.

In Brooklyn,police seized a 40-foot tractor-trailer full of Sony DVD players,Gillette razors,Gucci sunglasses and a whole array of Yankees gear.All the items had company trademarks that its makers had no authority to use.The items seized were _____.

Gillette gets about two-thirds of its revenue from its international divisions.This shows that:

_____ takes place when a foreign company produces goods to specification set by a domestic company,with the domestic firm's brand name affixed to the goods.

_____ are foreign sales agents-distributors who live in a foreign country and represent a domestic company in sales situations.They perform the same functions as domestic manufacturers' agents who help with financing and shipping.

International trade does not always involve cash.Sometimes companies accept all or part of the payment for goods or services in the form of other goods or services.This is known as:

Boeing Company Boeing Company has spent more than $100 million to create a major presence in China, complete with a major office complex, a large spare-parts facility, extra training programs for Chinese air crews, and a deal to buy fuselage sections for the 737 from local manufacturers. Asia is the fastest-growing aircraft market in the world. Asian carriers have been a major part of Boeing's sales, and Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel, and it wants those passengers flying on Boeing jets. So, Boeing is jointly designing and building an American-Japanese-Chinese plane, all to lock out any European, South American, or even Asian threat to its market. To keep the fate of Asian aerospace in its hands, Boeing is steadily broadening its contractual relationship with Japan's three major players, Mitsubishi Heavy Industries, Kawasaki Heavy Industries, and Fuji Heavy Industries. The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of one of Boeing's newest planes, the 777. This strategy should ensure Boeing's dominance in Japan. -Refer to Boeing Company.The Boeing facility in China is only one branch of this huge organization.Boeing can be called a(n):

Even though it is not actively involved in global marketing,Hennessey Enterprises,a U.S.-based business,agreed to sell two thousand of its stress-reducing products to a distribution company in Norway.This would be an example of direct investment.

_____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.