Exam 3: Secondary Data, Literature Reviews, and Hypotheses

Bookmarking tools on scholarly sources help take notes about each of the sites and "tag" the links with your choice of search terms to make future retrieval of the source easy.

Consumer panels, store audits, and optical-scanner technology are methods to collect syndicated data.

In a Google Scholar search, an article is listed as "Cited by 44" next to it. This indicates that:

To more effectively communicate relationships and variables:

A parameter is:

When modeling causal relationships, variables or constructs in relationships can only be dependent variables.

Which of the following statements about hypotheses is false?

Conceptualization of a model means:

A null hypothesis refers to a population parameter, not a sample statistic.

Which of the following is true about information gathering?

It is possible for a variable to be an independent variable in one relationship and a dependent variable in another relationship.

Constructs

In which of the following situations is an exploratory research recommended?

John is trying to determine if secondary research will add value in given situations or not. He lists the following five situations. In which of these situations, secondary research is likely to be the least helpful?

Consumer panels, as a commercial data collection method:

Experience with a particular research context normally hinders the process of conceptualizing relationship for future studies.

Internal data sources can be highly effective in helping decision makers plan new-product introductions or new distribution outlets.

Consumer panels provide unbiased data unlike Store audits.

How is a construct different from a variable?

What is the role of null hypothesis in model testing?