Exam 3: Secondary Data, Literature Reviews, and Hypotheses
Exam 1: Marketing Research for Managerial Decision Making50 Questions
Exam 2: The Marketing Research Process and Proposals50 Questions
Exam 3: Secondary Data, Literature Reviews, and Hypotheses50 Questions
Exam 4: Exploratory and Observational Research Designs and Data Collection Approaches50 Questions
Exam 5: Descriptive and Causal Research Designs50 Questions
Exam 6: Sampling: Theory and Methods50 Questions
Exam 7: Measurement and Scaling50 Questions
Exam 8: Designing the Questionnaire50 Questions
Exam 9: Qualitative Data Analysis50 Questions
Exam 10: Preparing Data for Quantitative Analysis50 Questions
Exam 11: Basic Data Analysis for Quantitative Research50 Questions
Exam 12: Examining Relationships in Quantitative Research50 Questions
Exam 13: Communicating Marketing Research Findings50 Questions
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Bookmarking tools on scholarly sources help take notes about each of the sites and "tag" the links with your choice of search terms to make future retrieval of the source easy.
(True/False)
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Consumer panels, store audits, and optical-scanner technology are methods to collect syndicated data.
(True/False)
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In a Google Scholar search, an article is listed as "Cited by 44" next to it. This indicates that:
(Multiple Choice)
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To more effectively communicate relationships and variables:
(Multiple Choice)
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When modeling causal relationships, variables or constructs in relationships can only be dependent variables.
(True/False)
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Which of the following statements about hypotheses is false?
(Multiple Choice)
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A null hypothesis refers to a population parameter, not a sample statistic.
(True/False)
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Which of the following is true about information gathering?
(Multiple Choice)
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It is possible for a variable to be an independent variable in one relationship and a dependent variable in another relationship.
(True/False)
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In which of the following situations is an exploratory research recommended?
(Multiple Choice)
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John is trying to determine if secondary research will add value in given situations or not. He lists the following five situations. In which of these situations, secondary research is likely to be the least helpful?
(Multiple Choice)
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Experience with a particular research context normally hinders the process of conceptualizing relationship for future studies.
(True/False)
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Internal data sources can be highly effective in helping decision makers plan new-product introductions or new distribution outlets.
(True/False)
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